Head of Groups & Events Sales in London

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Job mission: As Head of Groups & Events Sales, you will maximise MICE revenue across the London hotel cluster through the strategic management of group and event enquiries, pricing, contracting and conversion. You will lead the Group Events Sales team, drive achievement of budgeted room nights, room revenue, event space and F&B targets, and work closely with Revenue and Operations to position the hotels as leading MICE destinations.

Your responsibilities:

• Support the Director of Sales – UK in the implementation of the MICE sales strategy in line with each hotel’s Business Plan.
• Prepare and supervise price quotations and negotiations for group enquiries (10+ rooms), maximising total revenue across rooms, event space, F&B and ancillary services.
• Deliver the approved MICE budget for the cluster, achieving targets for room nights, room revenue, event room rental and associated F&B sales.
• Prepare weekly business reviews, and forecasts for the MICE segment, providing detailed group revenue analysis by hotel and market origin.
• Work closely with the Director of Sales to define, monitor and adjust MICE pricing strategies, sales conditions and need periods.
• Lead, coach and support the Group Events Sales team, providing guidance on commercial decision-making and negotiations.
• Ensure accurate management of group business through MARS (CRM) and Cvent, maintaining data integrity and correct system usage.
• Drive conversion through proactive client engagement and site inspections, attending high-value inspections where required.
• Ensure seamless communication and handover of confirmed group files to hotel operations, maintaining close collaboration with Conference & Banqueting teams.

What are we looking for:

• Strong commercial, analytical, and leadership skills.
• Proven experience in MICE or group sales within a hotel environment.
• Excellent negotiation, communication and stakeholder management skills.
• Strong understanding of pricing, revenue management and forecasting.
• Minimum 2 years’ experience in a management or leadership role.

Great professionals who make everyday life easier and exceptional. From the junior to the most senior, all of them have unique and important qualities that make working at Meliá an opportunity for constant growth and a passport to create your future wherever you want.

Our warmth, proximity and passion for what we do make working at Meliá an unforgettable experience, full of emotional moments and always with the feeling that you belong to a big family where we have people like you, VIP People.

At Meliá Hotels International, we are committed to equal opportunities between women and men in the workplace, with the commitment of management and the principles contained in Human Resources policies. We also prioritize disseminating throughout the entire staff a corporate culture committed to effective equality, and raising awareness about the need to act jointly and globally.

We promote our commitment to equality and diversity, avoiding any kind of discrimination, especially related to reasons of disability, race, religion, gender, or age. We believe that diversity and inclusion among our employees are essential for our success as a global company.

Additionally, we support the sustainable growth of our industry through a socially responsible team. In this sense, our motto is "Towards a sustainable future, from a responsible present". Thanks to all our collaborators, we make it possible.

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