At a Glance
- Tasks: Lead marketing strategies and campaigns to boost client engagement and revenue.
- Company: Join Mehru's Beauty, a vibrant salon in Shoreditch, London.
- Benefits: Enjoy a competitive salary, training opportunities, and a creative work environment.
- Other info: Dynamic team atmosphere with growth potential in a central London location.
- Why this job: Make a real impact in the beauty industry while developing your marketing skills.
- Qualifications: Degree in marketing or business; experience in campaign strategy and digital marketing required.
The predicted salary is between 25.69 - 25.69 £ per hour.
Mehru's Beauty is looking for an experienced and commercially minded Marketing Manager to lead our marketing and commercial growth strategy. Reporting to the Director, you will take ownership of the salon's brand, marketing budget and promotional activity, and will be accountable for increasing client acquisition, retention and revenue across our treatments and products. This position is ideal for a strategic marketer who combines creativity with strong commercial and analytical skills within the beauty industry.
Key Responsibilities
- Marketing Strategy: Develop, own and deliver the salon's annual marketing and commercial strategy, setting objectives, targets and KPIs aligned with business growth plans.
- Budget Management: Plan, manage and be accountable for the marketing budget, allocating spend across channels and reporting on return on investment to the Director.
- Campaign Leadership: Direct the planning and delivery of integrated advertising and marketing campaigns across digital, social media, email, print and local channels.
- Market and Competitor Analysis: Lead market research to identify client trends, pricing positions and competitor activity, and translate findings into strategic recommendations.
- Commercial Development: Review and recommend pricing, treatment packages, promotions, loyalty schemes and retail product positioning to maximise revenue and margin.
- Partnerships and Suppliers: Identify, negotiate and manage relationships with external agencies, freelancers, media, influencers, product suppliers and commercial partners.
- Team and Agency Direction: Brief and direct external creative and marketing providers, and supervise any marketing support staff or interns as the team grows.
- Brand Management: Safeguard brand identity, tone of voice and client experience across all touchpoints, including website, social media and online reputation.
- Performance Reporting: Produce regular performance reports on bookings, engagement, footfall, conversion and revenue impact, presenting insights and forward plans to senior management.
- Compliance: Ensure all marketing activity complies with ASA/CAP Code, consumer protection and data protection requirements.
Qualifications and Skills
- Degree or equivalent qualification in marketing, business, or a related field; a postgraduate qualification in marketing or management is advantageous.
- Demonstrable experience in a marketing or commercial role with responsibility for campaign strategy, budgets and performance, ideally within beauty, wellness, hospitality or a client-facing sector.
- Strong strategic planning, analytical and commercial skills, with proficiency in research methodologies.
- Proven experience with digital marketing channels, analytics tools and social media platforms.
- Confident negotiation, stakeholder management and supplier management skills.
- Exceptional communication, leadership and interpersonal skills.
- Creative problem-solving and the ability to think strategically.
What We Offer
- Competitive salary and benefits package.
- Opportunities for training and professional development.
- A collaborative and innovative work environment.
About Mehru’s Beauty: Nestled in the heart of London, Mehru's Beauty is your peaceful retreat from the busy city. We offer a full range of beauty, hair and aesthetic treatments in a modern, pristine space where your comfort and hygiene always come first. Our team of experienced therapists are dedicated to giving you your best look — from stunning hair transformations to glowing skin, precise threading, and relaxing massages. Every detail is carefully considered so you can sit back, relax, and leave feeling refreshed and confident. Located centrally — easily accessible from Liverpool Street, Bond Street and Old Street stations. At Mehru's Beauty, it's not just about looking beautiful — it's about feeling wonderful too.
Marketing Manager employer: Mehru’s Beauty
Mehru's Beauty offers a dynamic work environment where creativity meets commercial strategy, making it an attractive employer for marketing professionals. The company emphasizes professional growth through ownership of marketing initiatives and collaboration with a growing team. Employees benefit from a supportive culture that values strategic thinking and innovation in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mehru’s Beauty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mehru’s Beauty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mehru’s Beauty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mehru’s Beauty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mehru’s Beauty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mehru’s Beauty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mehru’s Beauty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mehru’s Beauty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mehru’s Beauty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mehru’s Beauty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
