Baby Friendly Initiative Audit Midwife Worcester

Job summary

** This vacancy is currently only open to internal applicants from Worcestershire Acute Hospitals NHS Trust **

Worcestershire Royal Hospital is looking for an enthusiastic and compassionate Band 6 Infant Feeding Project Midwife to join our supportive Infant Feeding Team for 12 months (part-time 15 hours per week). This is an exciting opportunity for a midwife who is passionate about infant feeding, positive parent-infant relationships and improving the experience of families during the antenatal and postnatal period.

Working alongside our Specialist Infant Feeding Midwife and wider multidisciplinary team, you will play an important role in delivering our Infant Feeding Strategy and supporting the maternity service to sustain and develop our UNICEF Baby Friendly Initiative (BFI) standards.

You will have the opportunity to influence practice across the service through audit, education, staff support and the development of evidence-based resources. As a visible and approachable role model, you will inspire colleagues, promote best practice and have the confidence to provide constructive challenge where care can be improved.

We are looking for an organised, motivated and caring midwife who can work autonomously while being a valued member of our team. If you are passionate about supporting families, empowering colleagues and making a positive difference to infant feeding care, we would love to hear from you.

Main duties of the job

As the Baby Friendly Initiative Audit Midwife, you will be a valued member of the Specialist Infant Feeding Team, helping to ensure women, babies and families across Worcestershire Royal Hospital receive compassionate, consistent and evidence-based infant feeding support.

• Support the delivery of the Infant Feeding Strategy and UNICEF BFI standards.




• Undertake BFI audits, review findings and work with teams to celebrate good practice and identify opportunities for improvement.




• Promote, protect and normalise breastfeeding in line with Trust policy, national guidance and the International Code.




• Be a friendly, approachable role model, offering education, guidance and encouragement to midwives and the wider multidisciplinary team.




• Support colleagues through teaching, coaching and constructive feedback to build confidence and improve practice.




• Develop accessible, evidence-based infant feeding and relationship-building resources.




• Promote accurate infant feeding documentation and support staff with BadgerNet recording.




• Work collaboratively with families, colleagues and partner agencies to promote positive feeding experiences and nurturing relationships.




• Share progress and BFI outcomes, helping teams recognise their achievements and maintain momentum.




• Work autonomously while remaining accountable for safe, high-quality care.

About us

Worcestershire Acute Hospitals NHS Trust is a large acute and specialised hospital trust that provides a range of local acute services to the residents of Worcestershire and more specialised services to a larger population in Herefordshire and beyond.

The Trust operates hospital-based services from three sites in Kidderminster, Redditch and Worcester

Our workforce is more than 7,000 strong, and our caring staff are recognised as providing good and outstanding patient-centred care. You could be one of them.

We are committed to recruiting the best people to work with us. Our values, which we ask all staff to demonstrate, underpin our everyday work and remain firmly at the heart of all we do.

Being open and honest

Ensuring people feel cared for

Showing respect to everyone

We are committed to developing a culture of continuous improvement by embedding the principles of our Improvement System.

We are proud to have achieved Timewise accreditation - this means we are committed to embedding flexible working within our organisation as a flex positive employer.

DBS Checks and Costs

Any applicants who are offered posts requiring a DBS check as part of their employment check will have the cost of this check (at the current rate) deducted from their salary. Please see link in Supporting Information section for more details on DBS checks and costs.

Job responsibilities

The post holder will be a midwife with a drive to support continuous improvement, focusing on Infant Feeding and relationship building. They will be assisting the Specialist midwife Infant Feeding Team. This will be through supporting the clinical implementation of the maternity services infant feeding strategy for sustaining the UNICEF Baby Friendly Initiative (BFI) UK Hospital award.

The post holder will be required to have in depth knowledge of infant feeding and the baby friendly standards. Experience of Audit is essential to the role.

They will also be expected to support the on-going development of all staff, demonstrating commitment to best practice and challenging staff if best practice is not being demonstrated.

The postholder will work closely with the multi professional team to develop a high standard of feeding information and to support families during the antenatal and postnatal period.

Key Duties

To work with the Infant Feeding Team

As the Infant feeding Project midwife, you will be a key member of the team, supported by the infant feeding team.

To undertake audit using BFI audit tools to evaluate and develop infant feeding practices with maternity services and review effectiveness of training and care provision.

To promote, support, protect and normalise breastfeeding in line with trust Infant Feeding Policy.

To support the implementation of the Infant Feeding Strategy for achieving BFI full accreditation status.

To develop initiatives towards embedding UNICEF BFI standards, striving to raise the breastfeeding rates in line with Trust, NHS and wider public health agenda.

To work as an assertive, organised, autonomous practitioner with effective time management.

To ensure full compliance with the International Code of the Marketing of Breastmilk substitutes (WHO 1981)

To act as an effective role model and demonstrate effective evidence-based care in relation to Infant feeding and Relationship building.

Providing continuous feedback to staff and support unit wide communication to keep them updated on progress with BFI actions e.g. effective handover and staff Facebook pages.

Be familiar with multi-disciplinary guidelines and policies relating to infant feeding and supporting staff to evolve if there are any changes in practice.

Develop resources on infant feeding and relationship building.

Foster harmonious relationships, liaising with colleagues and other agencies

To observe the Rules and Code of Conduct as laid down by the NMC, ensure these are adhered to by members of the team.

Foster a culture of openness, kindness and approachability within their role

Ensure all communication, which may be complex, contentious or sensitive, is undertaken in a responsive and inclusive manner, focusing on improvement and ways to move forward.

Attend mandatory training and statutory training (delivered online and in the classroom).

Identify personal development needs and actively work towards professional development

Maintain professional portfolio.

Always ensure the safety of patients

To foster and develop a working environment within which midwives can work as independent practitioners, accountable for their practice and in accordance with the NMC Rules and Code of Practice.

Work collaboratively with the multidisciplinary team to ensure that the project delivers high quality, patient centred care and disseminate knowledge in relation to infant feeding.

Be familiar with digital systems.

To teach staff about the correct use of the Badger Net Maternity Healthcare Record keeping system in relation to recording infant feeding events

Contribute to the creating and updating of evidenced based guidelines to support clinical practice and the BFI Standards

Manage the BFI Audit programme, collate the information obtained and following validation, submit it to UNICEF

Conduct UNICEF BFI Audits of staff, mothers/parents, supplementation rates and the environment in all areas of the Maternity Service and ensure findings are discussed with the Infant Feeding Coordinator

Provide regular feedback to staff with regards to compliance with BFI Standards through Practical Skills Reviews

Ensure a high level of visibility in clinical areas

Uphold and promote the themes of BFI Gold accreditation (Leadership, Culture, Monitoring and Progression)

This job description may be subject to change according to the varying needs of the service. Such changes will be made after discussion between the post holder and his/her manager.

All duties must be carried out under supervision or within Trust policy and procedure. You must never undertake any duties that are outside your area of skill or knowledge level. If you are unsure, you must seek clarification from a more senior member of staff.

Our Shared Values and Behaviours

We are committed to delivering outstanding care and creating a culture where everyone feels respected, valued and supported. We seek individuals who share our purpose of helping people live healthier, more fulfilling lives, and who are motivated by our mission to be the best team we can be. You will be expected to uphold our values by communicating openly, acting with kindness, showing respect for others and taking responsibility for your actions. These values guide how we work together and continually improve the care we provide.

Our values are:

Being open and honest we all communicate clearly and honestly, asking for help when we need it, and making it easier for the people around us to share

Ideas and concerns:

Ensuring people feel cared for we all take responsibility for actively supporting and nurturing a kind and compassionate environment for ourselves and others.

Showing respect for everyone we all act with consideration and fairness, valuing each other as individuals and appreciating our different perspectives.

Standard Clauses:

The purpose of this post should remain constant, but the duties and responsibilities may vary over time within the overall role and level of the post. The post holder may from time to time be asked to undertake other reasonable duties. Any such changes will be made in discussion with the post holder in the light of service needs.

Competence

The post holder is responsible for limiting their actions to those which they feel competent to undertake. If the post holder has any doubts as to their competence during the course of their duties, then they should immediately speak to their line manager or supervisor

Codes of conduct

All employees of the Trust who are required to be registered with a professional body, to enable them to practise within their profession, are required to comply with their code of conduct and requirements of their professional registration. Those staff that are not required to be registered with a professional body are required to comply with the Trusts codes of conduct.

Confidentiality

The post holder must maintain confidentiality, security and integrity of information relating to patients, staff and other Health Service business.

Records Management

All employees of the Trust are legally responsible for all records that they gather, create or use as part of their work within the Trust (including patient, financial, personnel and administrative), whether paper or computer based. All such records are considered public records, and all employees have a legal duty of confidence to service users. Employees should consult their manager if they have any doubt as to the correct management of records with which they work.

Health and Safety

Employees must be aware of the responsibilities placed on them under the Health and Safety at Work Act (1974) and the Manual Handling Operations Regulations (1992) and all relevant Trust Health and Safety Policies and Guidance. This ensures that the agreed safety procedures are carried out to maintain a safe environment for employees, patients and visitors to the Trust.

Infection Control

Employees must accept personal responsibility and accountability for Infection Prevention and Control practice. Employees should ensure they are familiar with, and comply with, all relevant Infection Control policies for minimising the risk of avoidable Health Care Associated Infection. All Employees must undertake annual mandatory updates in Infection Control.

Commitment to Improvement

Our improvement methodology supports delivery of our strategic objectives by equipping teams with the skills and mindset to drive continuous improvement. It promotes a shared approach to identifying, communicating, and measuring change to enhance care quality and safety. You will be expected to take part in relevant training to support this.

Please refer to the Full Job description

Person Specification

Knowledge and Skills

Essential

• Able to demonstrate the abilities and skill required to promote and support breast feeding with knowledge of current feeding practice. Has completed a preceptorship period.




• Aware of current national research and drivers in infant feeding. Effective written and verbal communication skills.




• Ability to prioritise workload.

Desirable

• Understanding of Safeguarding issues.




• Understanding of the role and own professional boundaries.




• Previous audit experience.

Qualifications

Essential

• Registered Midwife Degree in Midwifery or equivalent level of study Recent experience as a clinical midwife/nurse




• Appropriate teaching and assessing course Practice Supervisor (Formerly sign off mentor)

Desirable

• Degree or evidence of level 3 study or diploma ( or relevant experience) BFI accreditation knowledge

Experience

Essential

• Able to demonstrate a good understanding of the UNICEF UK Baby Friendly Initiative.




• Previous experience of working with members of the public.




• Experience of using hospital patient record system.




• Experience of working in an acute hospital setting.




• Experience of providing high quality care.

Desirable

• Infant feeding experience.




• Experience of conducting audits and interpreting data.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

UK Registration

Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window).

Additional information

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

UK Registration

Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window).

Employer details

Employer name

Worcestershire Acute Hospitals NHS Trust

Address

Charles Hastings Way
Worcester
Worcestershire
WR5 1DD
United Kingdom

Employer's website

https://www.worcsacute.nhs.uk/ (Opens in a new tab)

Employer contact details

For questions about the job, contact:

Infant Feeding Specialist Midwives
Becky Davenport and Caroline Thunder
wah-tr.infantfeedingteam@nhs.net
01905760507

Details

Date posted

10 September 2026

Pay scheme

Agenda for change

Band

Band 6

Salary

£39,959 to £42,170 a year

Contract

Fixed term

Duration

12 months

Working pattern

Part-time,
Flexible working

Reference number

C9365-26-0720

Job locations

Charles Hastings Way
Worcester
Worcestershire
WR5 1DD
United Kingdom

Supporting links (all open in new tabs)

Flexible Working and Support to Staff

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