Professional Midwifery Advocate and Patient Experience Lead Midwife London

Job summary

The Professional Midwifery Advocate (PMA) Lead will provide strategic leadership for the Professional Midwifery Advocacy service and patient experience across Chelsea and Westminster Hospital NHS Foundation Trust, providing governance and assurance for the A-EQUIP model in line with NHS England guidance.

Main duties of the job

Lead a team of Professional Midwifery Advocates, promoting restorative practice, professional development, staff wellbeing, retention and the delivery of safe, high-quality maternity care. Provide leadership for workforce culture, psychological safety, civility and compassionate leadership initiatives, including the implementation and embedding of the Civility Toolkit for the Maternity and neonatal services. Lead the delivery of the Listening Service for women, birthing people and families, providing expert support and advice to the senior leadership team in the management of complex debrief appointments following traumatic birth experiences, adverse outcomes and complex care journeys. Develop, monitor and evaluate the Listening Service framework, ensuring equitable access for all women, birthing people and families. Work collaboratively with women, families, staff and senior leaders to improve patient experience, staff experience and service quality across maternity services. Manage midwifery and support staff and the clinical area as Midwife Manager on Call (MMOC), ensuring the safe and effective delivery of services. The post holder will be employed by Chelsea and Westminster Hospital NHS Foundation Trust, based within the Maternity Department. This is a cross-site role.

About us

Our Trust is one of England's top-performing and safest trusts. We operate two main acute hospital sites--Chelsea and Westminster Hospital and West Middlesex University Hospital--along with award-winning clinics across North West London.

Our nearly 7,500 staff care for a diverse population of 1.5m, providing full clinical services including maternity, A&E and children's services, plus specialist HIV and sexual health care. The CQC rates us Good in safety, effectiveness, care and responsiveness, and Outstanding in leadership and resource use.

We continually invest in our facilities, including a £30m expansion of critical care at Chelsea and an £80m Ambulatory Diagnostic Centre at West Mid.

We are delivering sustainable healthcare through our Green Plan. In line with Greener NHS ambitions, we aim for net zero carbon emissions by 2045. Achieving this requires collective effort. We encourage staff to reduce their impact on carbon, waste and pollution wherever possible. Every action counts to create a healthier, more sustainable future.

We are committed to equal opportunities and believe diversity drives innovation and excellence. We welcome applications from the global majority, veterans and underrepresented communities, valuing the perspectives they bring.

Details

Date posted: 07 September 2026

Pay scheme: Agenda for change

Band: Band 8a

Salary: £66,274 to £73,496 a year per annum Incl. HCAS

Contract: Permanent

Working pattern: Full-time, Flexible working

Reference number: 289-SC-450

Job locations: Chelsea and Westminster Hospital, 369 Fulham Road, London, SW10 9NH, United Kingdom

Job responsibilities

The post holder will:

• Support midwives to identify their own personal action for quality improvement.
• The post holder will use their understanding of personal and professional resilience and support others to develop this attribute.
• Ensure that there is a strong interface between the PMA and clinical governance at Chelsea and Westminster NHS Foundation Trust.
• Apply their expertise in midwifery to assist the Director, Deputy Directors of Midwifery, and Consultant Midwives with the implementation and oversight of midwifery practice, ensuring strong clinical governance assurance systems are established for midwifery activities.
• Provide support to midwives in sharing of good practice learnt through the maternity services internal risk management processes with the aim of reducing the incidence of harm and obstetric litigation cases.
• Be involved in continuous monitoring and maintaining quality standards of clinical practice through a variety of ways for example audit.
• Act as a role model at all times and promote a high standard of safe and effective care which is based upon best evidence.
• Be accountable for monitoring and demonstrating the impact of the PMA and Listening Service through agreed metrics including uptake of restorative supervision, staff experience measures, retention, sickness absence, patient experience outcomes and quality improvement indicators

Person Specification

Essential

• Registered Midwife with experience of practice in all areas
• Completion of recognised Professional Midwifery Advocate training course
• Evidence of continuing professional development
• Mentorship qualification
• Educated to degree level or equivalent experience
• Excellent communication skills
• Evidence of recent midwifery research and audit
• IT skills, including report writing
• Experience of working within a team and effective teamwork

Desirable

• Professional Midwifery Advocate Level 7 qualification
• MSc in relevant subject
• Experience of birth planning and/or those clients who are requesting care out of guidance
• Experience of leading quality improvement programmes
• Experience of leading workforce culture, staff wellbeing or psychological safety initiatives

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Certificate of Sponsorship

Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).

From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).

UK Registration

Applicants must have current UK professional registration. For further information please see NHS Careers website (opens in a new window).

Employer details

Employer name: Chelsea and Westminster Hospital NHS Foundation Trust

Address: Chelsea and Westminster Hospital, 369 Fulham Road, London, SW10 9NH, United Kingdom

Employer's website: https://www.chelwest.nhs.uk/ (Opens in a new tab)

Employer contact details

For questions about the job, contact: Deputy Director for Nursing and Midwifery, Louise Nunn, louise.nunn2@nhs.net, 02085602121

We are committed to equal opportunities and believe diversity drives innovation and excellence. We welcome applications from the global majority, veterans and underrepresented communities, valuing the perspectives they bring.