Staff Product Designer London

Your Mission

We’re evolving Birdie’s platform to be AI‑first. We’re building intelligent systems that assist decision‑making, automate coordination work, and surface insights directly within real care workflows. This shift will shape the next generation of our product, and we need a designer who can help lead the way. If you’re excited about using AI to fundamentally reshape how care is delivered, this is the role for you.

This role sits within the Care Management squad, one of the most complex and consequential parts of our product. Care teams use this area to assess needs, build care plans, coordinate visits, and maintain quality of care across hundreds of providers. You’ll own design for parts of this domain while also contributing to the broader AI‑first direction across the platform. Beyond your squad, you’ll raise the design bar across Birdie through critique, mentorship, and systems thinking that brings greater coherence to the whole product. You’ll partner closely with Product and Engineering to frame problems, shape solutions, and drive outcomes, contributing to product direction as much as craft.

Six months in, here’s what good looks like: You’ve helped define Birdie’s AI design direction and it’s actively shaping what we build. You’ve shipped meaningful improvements in Care Management. The design practice across the team is visibly stronger because of your influence.

Responsibilities

• Lead the design of AI‑enhanced features and workflows in Care Management and beyond.
• Own end‑to‑end design for complex problem spaces from ambiguous 0→1 work through polished, scalable delivery.
• Collaborate closely with Product and Engineering to frame problems, shape solutions, and drive outcomes.
• Raise the design bar across Birdie through critique, mentorship, and systems thinking.
• Influence Birdie’s AI design direction and ensure it keeps shaping our product.

Qualifications

• You’ve been designing digital products for 7+ years and have a strong track record as a senior IC.
• You’ve owned complex problem spaces from ambiguous 0→1 work all the way through to polished, scalable delivery.
• You have spent real time in a startup or scale‑up, so you know what it feels like when priorities shift fast and you’re often the only designer in the room.
• When you look at a screen, you also see the workflow it sits inside, the data flowing through it, and the person under pressure who has to use it at 7 am. You think in systems, not just screens.
• You have sharp product judgment and know when to lean on established patterns, when to challenge them, and how to make principled trade‑offs.
• Your craft bar is high across both UX and UI, with real care for clarity, usability, and visual polish.
• You’re a genuine partner to Product and Engineering, not someone waiting for a brief.
• You communicate persuasively enough to align stakeholders and articulate design rationale clearly.
• You help the people around you grow, whether that’s through mentorship, critique, or simply setting the standard others follow.
• It’s a bonus if you’ve worked at a Series C or earlier SaaS startup, or have a background in healthtech, back‑office or operational tooling.
• Hands‑on experience designing AI‑enabled or automation‑heavy workflows, and familiarity with designing for non‑technical users in high‑stakes environments is highly valued.
• Imposter syndrome is real — and we don’t expect you to tick every box. If our mission excites you and you think you could make a difference here, we want to hear from you.

What You’ll Get From Us

• Compensation: Competitive base salary of £110 k – £130 k, reviewed against benchmarks annually. Generous stock options. Bi‑annual performance cycles with individual compensation reviews.
• Learning & Growth: Annual personal learning budget and access to training, coaching, and mentorship. Time and space for growth.
• Flexible Working: Hybrid working – 2 days per week in our London HQ if you are in London or 2 days per month if you are outside of London. Budget to set up your home workspace. Regular in‑person meetups, socials, and offsites.
• Time Off: 33 days holiday (25 days + public holidays). Extra day off on your birthday. Company shutdown between Christmas and New Year. 2 volunteering days each year.
• Family‑first Policies: Industry‑leading paid primary and secondary caregiver leave. 5 paid days for fertility treatments. Private health insurance with AXA. Wellbeing perks via Happl.
• Other Perks: Cycle to work scheme. 4% employer pension contribution when you contribute 5%. A deeply human, radically transparent culture.

Equal Opportunities Statement

We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity, or lived experience. Need adjustments or support during the application process? Let us know. We’re here to help.