Social and Community Lead London

Social and Community Lead

Salary

Reports to

Head of Marketing

Type

• Permanent; hybrid (1-2 days per week in London office)
• Overview

The Social and Community Lead owns and elevates our organic social and community growth across ND services – building a social presence that is strategic, consistent, and measurable.

You’ll lead social strategy and community‑building across key channels (Linked In, Tik Tok, Instagram, You Tube) including an influencer/ambassador approach (primarily focusing on clinician thought leadership and community/ambassador models).

You’ll set direction, plan the content system, shape channel growth, and coach the Marketing Assistant to execute with confidence and quality.

This is a senior individual contributor role accountable for organic growth outcomes (reach, follower growth, meaningful engagement and conversion assists), as well as community responsiveness and influencer/clinician programmes.

The focus of the role is to help turn social and community activity into a reliable growth lever: deepening meaningful engagement and contributing to conversion through clear ‘conversion assists’ and channel‑to‑journey alignment – while operating safely in a high‑trust healthcare context.

Responsibilities

• 1. Organic social strategy and channel growth
• Audit and assess current social performance and opportunities.
• Define channel roles and strategy across priority channels.
• Build a measurable organic growth plan collaboratively with Marketing colleagues, including content pillars, formats, cadence, series and a clear experimentation roadmap.
• Set “what good looks like” on social: tone, standards, templates, QA, and publishing workflows.
• 2. Community model, engagement and responsiveness
• Build and run a community approach that supports trust and responsiveness, working closely with the Marketing Assistant, Growth Lead and Brand and Content Lead.
• Identify opportunities to extend our community presence with our patients and beyond, building our meaningful engagement with the wider ND community as an authentic, empathetic champion.
• Work collaboratively with Customer Service to identify patient needs and opportunities, translating them into proactive social comms.
• Define community guidelines, escalation routes and response standards (including how we handle negative reactions and sensitive health‑related queries).
• Improve timeliness and quality of social enquiry handling through clear coordination with customer service teams.
• 3. Influencer and clinician thought leadership (model development)
• Design and pilot an influencer/ambassador approach, focusing primarily on:
• Community ambassadors and lived‑experience voices (with strong safeguarding and boundaries)
• Clinician thought leadership (credible, educational, values‑aligned)
• Build a repeatable system: sourcing, briefing, approvals, scheduling, and measurement.
• Coordinate UGC production workflows (without needing to be the on‑camera creator).
• 4. Editorial planning, production coordination and coaching
• Own the social content calendar and campaign integration for organic channels.
• Brief internal/external creatives as needed; coordinate production and ensure assets meet brand/editorial standards.
• Coach and support the Marketing Assistant in the day‑to‑day execution of social, acting as a collaborative mentor.
• 5. Measurement, experimentation and conversion assists
• Define foundational KPIs and reporting cadence for organic channels (agreed with Ho M/Growth Lead).
• Run structured experimentation (formats, hooks, series, distribution) with clear learning loops.
• Track and improve conversion assists: e. g., website clicks, lead assists, enquiry assists, and measurable journey impact where possible.
• Use insights to inform wider brand messaging and growth campaigns (what resonates, what confuses, what drives action).
• 6. Governance, safety and brand trust
• Ensure content and community activity is consistent with brand tone, visual identity and high‑trust healthcare standards.
• Maintain clear boundaries around medical advice and safeguarding; elevate appropriately.
• Protect the brand from reputational risk through robust moderation, careful partner selection, and disciplined approvals.

Qualifications

• A strong track record leading organic social growth and community in a high‑trust category (health, wellbeing, education, fintech, etc.).
• Demonstrable experience building channel strategy, content systems, and measurable growth plans (not just content production).
• A growth and performance oriented mindset, driven by an agile experimentation approach.
• Experience developing influencer/ambassador programmes and/or clinician/SME thought leadership models.
• Confident coaching juniors and raising quality through clear feedback and standards (without formal line management).
• Strong judgement and boundaries for community management in sensitive contexts.
• Comfortable using analytics to drive decisions: able to translate metrics into clear actions.
• Optional Bonus Points
• A genuine interest in or connection to neurodiversity - whether through professional experience, personal advocacy, or involvement with the ND community.
• Healthcare experience.
• Experience working alongside performance/growth teams and understanding how to turn follower engagement into conversion assists.

Benefits

• Competitive salary
• Work remotely in the UK and hybrid in our Canary Wharf office
• 33 days holiday (including UK public holidays)
• Team get‑togethers
• A paid day off on your birthday
• Office equipment when you join
• Pension contribution
• Be part of one of the UK’s most ambitious Health Tech start‑ups
• Diversity Statement

At Care ADHD, we’re committed to building a diverse and inclusive environment.

We encourage applications from candidates of all backgrounds, especially those from historically marginalised communities, as we work together to create a more equitable future.

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