At a Glance
- Tasks: Lead innovative marketing campaigns to drive growth in strategic accounts.
- Company: Join Veeva Systems, a pioneering SaaS company transforming life sciences.
- Benefits: Enjoy flexible work options, fitness reimbursements, and private medical insurance.
- Other info: Be part of a diverse team committed to inclusion and positive change.
- Why this job: Make a real impact in the life sciences industry with your marketing expertise.
- Qualifications: 6+ years in marketing or customer-facing roles; strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We’re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role
We are looking for a highly charged, passionate and results driven Senior Marketing Manager to build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns and tactics to drive business growth from our strategic accounts. In this role, you will develop and execute highly targeted and personalized campaigns that engage our most important accounts and prospects from the Consumer Products industries and their value chain. You will work closely with sales, strategy, and, of course, other marketing functions, in a fast-paced market with a fully integrated, data-driven approach. This role will be essential in helping us meet our revenue goals and drive growth.
What You’ll Do
- Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
- Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment
- Partner with content, field and digital marketers to build, execute and track integrated campaigns
- Understand complex buying/selling processes involving multiple decision-makers
- Oversee the timely execution of ABM plans
- Measure campaign effectiveness based on appropriate KPIs
- Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline
- Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions
Requirements
- 6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider
- Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
- Proven ability to build relationships and collaborate across stakeholders
- Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
- Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
- Excellent oral and written communication skills
- Excellent team player with a positive attitude and a strong sense of ownership
- Experience with sales, CRM and marketing automation systems
- Bachelor’s degree required
Nice to Have
- Industry experience in the consumer product industries and their value chain is a plus
- Any second language is a plus
Perks & Benefits
- Mobile Phone & Home Internet Policy
- Veeva 1% Giving
- Fitness Reimbursements
- Private medical insurance
As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.
Senior Manager - Account Based Marketing - QualityOne London employer: Meeveem Limited
Veeva Systems is an exceptional employer, offering a dynamic work culture that prioritises employee success and flexibility through its Work Anywhere policy. With a commitment to diversity and inclusion, Veeva fosters an environment where innovative thinkers can thrive, supported by comprehensive benefits such as private medical insurance and fitness reimbursements. As a rapidly growing public benefit corporation, employees have the unique opportunity to contribute to meaningful change in the life sciences industry while advancing their careers in a collaborative and data-driven setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - Account Based Marketing - QualityOne London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Meeveem Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Meeveem Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Meeveem Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Meeveem Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager - Account Based Marketing - QualityOne London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Meeveem Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Meeveem Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Meeveem Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Meeveem Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Meeveem Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Meeveem Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
