At a Glance
- Tasks: Lead digital marketing innovation and optimise platforms for impactful customer engagement.
- Company: Join Novartis, a leader in healthcare innovation and digital transformation.
- Benefits: Competitive salary, collaborative environment, and opportunities to drive meaningful change.
- Other info: Dynamic role with excellent career growth and a focus on innovation.
- Why this job: Shape the future of digital engagement in healthcare and make a real difference.
- Qualifications: 5+ years in digital marketing tech; strong skills in CRM and data management.
The predicted salary is between 57000 - 123630 £ per year.
The Marketing Platforms & Digital Innovation Lead is responsible for translating global digital strategy into localized, fit-for-purpose marketing technology and digital solutions. The role ensures effective deployment, optimization, and innovation of marketing and customer-facing platforms to support Commercial, Value & Access, and Medical Affairs teams. It plays a critical role in strengthening digital execution, enabling data-driven decision-making, and enhancing customer engagement across the organization.
Key Responsibilities
- Lead the deployment, optimization, and governance of marketing platforms (e.g., SFMC, CRM, NovartisPro, Event platforms).
- Execute and localize the marketing technology roadmap aligned with international strategy.
- Ensure platform availability, performance, and issue resolution in collaboration with IT and external vendors.
- Manage vendor relationships and service levels to ensure high-quality delivery and business continuity.
- Support Value & Access and Medical Affairs through tailored CRM and platform enablement.
- Identify and prioritize digital innovation opportunities, including AI-driven and personalization capabilities.
- Translate business requirements into scalable platform features and enhancements.
- Drive adoption through change management, training, and continuous improvement initiatives.
- Provide insights on platform usage, adoption, and performance to senior stakeholders.
Essential Requirements
- University degree in Business, Life Sciences, Computer Science, Engineering, or related field; advanced degree preferred.
- 5+ years of experience in digital, data, or marketing technology roles.
- Strong experience with MarTech platforms such as CRM, Salesforce, Marketing Automation, and web technologies.
- Proven ability to manage digital platforms and drive digital transformation initiatives.
- Understanding of regulatory and compliance requirements in healthcare/pharma.
- Experience with data management and integration across digital ecosystems.
- Strong stakeholder management and cross-functional collaboration skills.
- Ability to translate business needs into technical requirements.
- Strong digital innovation mindset with focus on improving business outcomes and customer experience.
Why Novartis?
At Novartis, we reimagine medicine to improve and extend people’s lives. We provide an innovative, collaborative environment where you can drive digital transformation and make a meaningful impact in healthcare. Join us to help shape the future of digital engagement and platform innovation.
Skills Desired
- Agility
- Cross-Functional Collaboration
- Customer Engagement
- Customer Experience (CX)
- Customer Insights
- Data Analytics
- Data Strategies
- Digital Marketing
- Marketing Strategies
- Market Research
- Media Campaigns
- Product Marketing
- Stakeholder Engagement
- Stakeholder Management
- Team Leadership
- Waterfall Model
Marketing Platforms & Digital Innovation Lead London employer: Meeveem Limited
At Novartis, we pride ourselves on being an exceptional employer, offering a dynamic and innovative work culture in the heart of London. Our commitment to employee growth is evident through tailored training programmes and opportunities for cross-functional collaboration, empowering you to drive digital transformation in healthcare. Join us to be part of a team that values creativity and impact, while enjoying the benefits of a competitive salary and a supportive environment that fosters both personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Platforms & Digital Innovation Lead London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Meeveem Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Meeveem Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Meeveem Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Meeveem Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Platforms & Digital Innovation Lead London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Meeveem Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Meeveem Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Meeveem Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Meeveem Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Meeveem Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Meeveem Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
