At a Glance
- Tasks: Lead TikTok campaigns, manage content creation, and optimise performance insights.
- Company: Join Philips, a forward-thinking company that values collaboration and creativity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a focus on teamwork and innovation.
- Why this job: Be at the forefront of social media trends and make an impact on a global platform.
- Qualifications: 5 years in digital marketing, fluent in German and English, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Your role
You will be in the driving seat and manage the daily operations, from overseeing full-funnel activation including handle management, content creation, and paid campaigns to performance insights generation and optimization. You are a self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment connecting and collaborating closely with the marketing teams, media agencies and TikTok partners to drive best in class consumer experience on the platform. If you have a passion for content, a deep understanding of digital marketing and social media trends, and have a wealth of creative ideas, this is the role for you.
Content briefing, planning & creation
- Responsible for identifying and briefing content needs across the funnel
- Creation and optimisation of content (agency and in-house)
- Owner of content calendar creation and alignment with marketing teams and agency partners
Campaign briefing, planning, activation & optimisation
- Accountable for annual and quarterly TikTok campaign planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency and TSP
- Oversee briefing and sampling program for affiliates and creators
- Supporting TSP and retail team on TikTok live planning and activation
- Drive continuous optimisation and own performance reporting and forums including quarterly performance reviews with extended marketing team.
Training and Capability Building
- Stay up to date with the latest platform developments and social trends on TikTok
- Drive engagement and capabilities within the Philips organisation to lift the standard of activation through collaboration.
- Be the first POC for agency including up to date product and brand training for partners.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (this can be in Philips and/or agency office). This role is an office role.
You’re right for this role if:
- 5 years of experience in Digital Marketing/Media
- Deep expertise in full social eco-system; paid, organic, influencer, commerce
- Passion for content with experience in content briefing, planning and optimization
- Agency incl TSP management is a plus
- German Native + Business Fluent in English – a must
- Excellent communication & presentation skills with ability to translate and simplify complex and technical topics
- Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts
TikTok Social Media Lead — Germany in Farnborough employer: Meeveem Limited
Philips is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the TikTok Social Media Lead role in Germany. With a strong emphasis on employee growth and development, Philips offers opportunities to engage with cutting-edge digital marketing strategies while working alongside talented teams in a dynamic environment. The company's commitment to diversity and inclusion ensures that every voice is valued, making it a rewarding place for those passionate about content and social media.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Social Media Lead — Germany in Farnborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Meeveem Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Meeveem Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Meeveem Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Meeveem Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace TikTok Social Media Lead — Germany in Farnborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Meeveem Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Meeveem Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Meeveem Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Meeveem Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Meeveem Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Meeveem Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
