At a Glance
- Tasks: Support digital marketing strategies and enhance online presence for global healthcare brands.
- Company: Join Eakin Healthcare, a family-owned leader in medical devices with a focus on innovation.
- Benefits: Enjoy 25 days holiday, blended working, health cash plan, and professional development opportunities.
- Other info: Collaborative environment with opportunities for international travel and career growth.
- Why this job: Make a real impact in healthcare while growing your digital marketing skills.
- Qualifications: BSc/BA in relevant field and previous digital marketing experience required.
The predicted salary is between 30000 - 40000 £ per year.
Company Overview
At Eakin Healthcare, we put patients at the heart of everything we do. We are a family‑owned global medical device company with a proud heritage of innovation and care. We deliver innovative solutions across Ostomy, Respiratory, and Surgical therapies, along with our Respond home delivery service. Founded over 50 years ago, we now have a team of over 700 dedicated people across three UK manufacturing sites, 12 international sales and distribution centres and export to over 60 countries. We’ve been recognised as a Great Place to Work®! And we’re proud to be named among the Best Workplaces in Healthcare and Best Workplaces for Women. At Eakin Healthcare, we’re united by one mission: working together to improve lives – just like we’ve been doing for over five decades.
Why Join Us?
- Blended Working
- Bonus
- 25 days holiday plus bank holidays (rising to 28)
- Option to buy holiday days
- Wellbeing Programme
- Health Cash Plan
- Pension
- Life Assurance
- Enhanced Maternity/Paternity
- Cycle to Work Scheme
- Referral Scheme
- Long Service Awards
- Free Parking
About the Role
This role is a 12 month FTC covering a maternity leave. Reporting to the Interim Head of Digital Marketing – Ostomy, the Digital Marketing Executive is responsible for supporting the digital marketing team in the execution of the digital marketing strategy for the Global Ostomy & Wound business. Working in a highly collaborative way, the Digital Marketing Executive is responsible for supporting in managing, growing, and maintaining the online presence of the Global Ostomy & Wound business across our Eakin and Respond brands, through the execution of Website, Search and Social activities. The Digital Marketing Executive will play a crucial role in enhancing our digital presence by supporting content creation, scheduling, and optimisation across our websites to increase global engagement and brand visibility in our focus markets. The role is key to supporting the ongoing build and optimisation of our eakinostomy.com website and enhancing our organic presence. The role will be a key support to launching product campaigns across our digital touchpoints, enabling a seamless user experience and optimising sample conversion rates. The role will also support and accelerate the growth of our global social media presence.
Key Activities
Search- Support the management and implementation of a global SEO strategy to enable increased online visibility.
- Support the team with ensuring all websites and content are fully optimised to enable maximum exposure, organic ranking growth and increased online brand awareness for the Ostomy business.
- Manage all offsite and onsite optimisation activity.
- Be responsible for identifying and conducting keyword research and utilising these within content to enable organic position growth.
- Report on search KPIs such as organic traffic, search engine rankings and other SEO aspects using Google Analytics and SEO Management platforms and provide recommendations based on performance data.
- Maintain and execute minor updates, design and content uploads on all global Ostomy websites, inclusive of eakinostomy.com respond.co.uk.
- Working closely with the Digital Marketing team, ensure relevant new website content is promoted via our social media channels and develop new and innovative ways of driving traffic to the websites.
- Implement conversion rate optimisation activities and continually use in-depth data to analyse user behaviour to increase the site conversion rate and user experience.
- Apart from the team, manage the day-to-day relationships with external web developers and be responsible for ensuring all technical SEO activities are executed effectively.
- Report on all website KPIs and provide recommendations based on performance data.
- Working closely with the Global Ostomy Marketing Team, support the team with overseeing the successful co‑ordination of all website and search elements of our marketing campaigns, proactively working to ensure their success.
- Support the Senior Social Media Executive with the creation of social media content across our global channels.
- Support the Digital Marketing Team – Ostomy on being experts regarding our competitor’s digital activity, and, where appropriate, adjust our digital marketing plan to capitalise on opportunities.
- Support the Interim Head of Digital Marketing – Ostomy to ensure all digital marketing communications adhere to the data protection legislation.
- Work in close collaboration with the wider Global Ostomy Product & Marketing team in executing any online Education and Event activities.
- Working closely with the Global Ostomy Marketing Team, ensure that the “look and feel” of our online presence has a consistent identity and tone of voice.
- To adhere to the company’s Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible.
- To be responsible for your own health and safety and that of your colleagues, in accordance with the company’s Health and Safety policy.
- To adhere to the company’s Quality policy and Environmental policy.
- To undertake other duties as may be reasonably required.
Key Skills
Essential- BSc/BA in relevant field
- Previous experience in a digital marketing role
- Experience in using WordPress
- Strong data analytical skills
- Strong communication skills
- Attention to detail
- Excellent organisational skills
- Professional qualifications / training in Digital Marketing
- Specific experience in Ostomy Care, Wound Care, Urology
- International experience
Key Working Relationships
Internal- Ostomy Global Digital Marketing Team
- Ostomy Global Marketing Team
- Ostomy Global Product & Insights Team
- Clinical Advisor - Ostomy
- Wider Ostomy Global Commercial Team
- Group functions: HR, Finance, Operations, R&D
- Users
- Digital & Design Agencies
- Patient Advocacy Groups
- Global SCN Community
- Wider healthcare networks
Additional Information
- Ability/willingness to regularly travel within the UK and Internationally
Competencies
- Customer Focus: Building strong customer relationships and delivering customer‑centric solutions.
- Tech Savvy: Anticipating and adopting innovations in business‑building digital and technology applications.
- Plans and Aligns: Planning and prioritising work to meet commitments aligned with organisational goals.
- Optimises Work Processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Values Differences: Recognising the value that different perspectives and cultures bring to an organisation.
- Communicates Effectively: Developing and delivering multi‑mode communications that convey a clear understanding of the unique needs of different audiences.
- Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
Digital Marketing Executive (12 Month FTC) United Kingdom employer: Meeveem Limited
Eakin Healthcare is an exceptional employer, offering a supportive and innovative work environment that prioritises employee wellbeing and growth. With a strong commitment to patient care and a collaborative culture, employees benefit from generous holiday allowances, a blended working model, and comprehensive health plans, all while contributing to meaningful projects that improve lives globally. Join us in a role that not only enhances your digital marketing skills but also allows you to be part of a family-owned company recognised as one of the Best Workplaces in Healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive (12 Month FTC) United Kingdom
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
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We think you need these skills to ace Digital Marketing Executive (12 Month FTC) United Kingdom
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Meeveem Limited from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Meeveem Limited specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Meeveem Limited
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Meeveem Limited, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Meeveem Limited you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Meeveem Limited that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Meeveem Limited, so think on your feet and don't hesitate to showcase your creativity!
