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- Tasks: Lead global PR & VIP strategies, building relationships with journalists and stylists.
- Company: Join ME+EM, a fast-growing luxury fashion brand with exciting expansion plans.
- Benefits: Enjoy 33 days of annual leave, a birthday day off, and generous discounts.
- Why this job: Be part of a creative team that values innovation and personal growth in the fashion industry.
- Qualifications: Experience in PR & VIP roles, strong media relationships, and a passion for fashion required.
- Other info: Diversity is key; we encourage all backgrounds to apply!
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Job Role: PR & VIP Manager
Reporting to: Head of PR & Communications
Location: Head Office, White City Place, West London
Contract Type: Full Time, 37.5 hours per week
About Us:
ME+EM is one of the UK’s fastest-growing luxury fashion brands. As a direct-to-consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.
At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.
About The Role:
In this newly created role, the PR & VIP Manager will be responsible for driving the ME+EM Press Office and VIP activity globally. We are looking for a full time candidate to join this exciting, fast paced marketing department supporting UK and International growth.
Role Responsibilities:
- Work closely alongside the Head of PR & Communications on the PR & VIP strategy for the business, driving brand awareness, visibility and positioning.
- Build relationships with key journalists and stylists to help drive high quality press coverage for the brand.
- Lead the strategy for ‘always-on’ product storytelling & proactive pitching of key collections to UK + ROW media, ensuring a consistent brand tone of voice across all activity.
- Support the PR Assistant with idea generation for timely pitches that feed into wider industry trends and brand storytelling.
- Work alongside the marketing team to identify and place brand and product news stories across global target media. Also working closely with the merchandising and growth teams to identify relevant data points to support PR pitches.
- Develop and manage a VIP strategy identifying new opportunities across seeding, product gifting and partnerships that drive brand awareness and positioning.
- Build relationships with key VIPs, agents and stylists to help drive celebrity placements globally.
- Adopt a data driven approach to identifying global targets who align with the ME+EM brand values and meet wider business objectives.
- Own and develop the PR Calendar, identifying key industry and cultural moments to support with product and brand storytelling and VIP opportunities.
- Management of PR & VIP reporting with regular analysis of results, identifying areas of opportunity.
- Daily management of external US PR agency, supporting on accelerating the growth of the brand within the US market through VIP activity, media partnerships and traditional PR strategies.
- Manage and grow the brands affiliate network, working closely with the Head of PR & Communications to identify partnership opportunities and areas for growth.
- Supporting and mentoring the PR Assistant across product call ins, pitches and gifting activity.
Skills:
- Experience working in a PR & VIP role, either in-house or within a PR agency.
- A strong understanding of the global media landscape, experience working within the fashion industry will be considered an advantage.
- Strong relationships across industry journalists, stylists (VIP and editorial) and celebrity agents.
- Proven track record of delivering impactful PR campaigns and celebrity placements.
- A strong interest in the fashion and retail industry and wider cultural landscape.
- Experience delivering both large and small scale brand events.
- Self-motivated with experience managing a small team.
- Excellent written and verbal communications skills.
- Highly organised and with precise attention to detail.
- A strategic thinker who is full of ideas and eager to push the boundaries.
Employee Benefits:
- 33 days annual leave for full time employees (25 days holiday + 8 bank holidays).
- A day off to celebrate your birthday.
- Pension Scheme.
- Group Life Insurance.
- Employee Assistance Programme (EAP).
- Length of Service Award.
- Refer a Friend Scheme.
- Staff uniform for retail employees.
- Generous Staff and Friends and Family Discount.
- Annual Volunteer Day.
- Cycle to Work Scheme.
- Tech Scheme.
- Eye Care Vouchers.
- Real Living Wage Employer.
- Employee led committees.
- Social events and biannual parties.
- Enhanced maternity and paternity package after 2 years of service.
ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company.
Please email (email protected) should you require any adjustments needed to take part in this recruitment process.
Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.
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PR & VIP Manager employer: Me+Em
Contact Detail:
Me+Em Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & VIP Manager
✨Tip Number 1
Make sure to familiarize yourself with ME+EM's brand values and current PR campaigns. Understanding their unique positioning in the luxury fashion market will help you tailor your approach and demonstrate your alignment with their goals during the interview.
✨Tip Number 2
Network with industry professionals, especially those who have connections to ME+EM or similar brands. Attend fashion events, engage on social media, and reach out to journalists and stylists to build relationships that could give you an edge in the application process.
✨Tip Number 3
Stay updated on the latest trends in the fashion industry and global media landscape. Being able to discuss current events and how they relate to ME+EM's brand strategy will showcase your passion and knowledge during interviews.
✨Tip Number 4
Prepare to discuss specific examples of successful PR campaigns you've managed in the past. Highlight your ability to drive brand awareness and celebrity placements, as this aligns closely with the responsibilities of the PR & VIP Manager role.
We think you need these skills to ace PR & VIP Manager
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand ME+EM's brand values and their position in the luxury fashion market. This will help you tailor your application to reflect their ethos.
Highlight Relevant Experience: Make sure to emphasize your experience in PR & VIP roles, especially within the fashion industry. Provide specific examples of successful campaigns or relationships you've built with journalists and stylists.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is well-written, clear, and free of errors. Use a professional yet engaging tone that reflects your personality.
Demonstrate Strategic Thinking: In your application, illustrate your ability to think strategically about PR and VIP activities. Discuss how you have used data-driven approaches in the past to identify opportunities and drive brand awareness.
How to prepare for a job interview at Me+Em
✨Know the Brand Inside Out
Before your interview, make sure you have a deep understanding of ME+EM's brand values, product offerings, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your PR Success Stories
Prepare specific examples of impactful PR campaigns you've led or contributed to in the past. Highlight your relationships with journalists and stylists, and how these connections helped elevate the brands you worked with.
✨Be Ready to Discuss Trends
Stay updated on current fashion trends and cultural moments that could influence PR strategies. Be prepared to discuss how you would leverage these trends to create compelling pitches and storytelling for ME+EM.
✨Demonstrate Your Strategic Thinking
Think about how you would approach building a VIP strategy for ME+EM. Be ready to share ideas on potential partnerships, product gifting opportunities, and how to engage with key VIPs to enhance brand visibility.
