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- Tasks: Lead PR & VIP strategies, build media relationships, and manage brand storytelling.
- Company: Join ME+EM, a fast-growing luxury fashion brand with a vibrant team culture.
- Benefits: Enjoy 33 days annual leave, birthday off, discounts, and social events.
- Why this job: Be part of an entrepreneurial team driving global brand visibility and impact.
- Qualifications: Experience in PR & VIP roles, strong media connections, and a passion for fashion.
- Other info: Diversity is celebrated; we encourage all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Reporting to: Head of PR & Communications
Location: Head Office, White City Place, West London
Contract Type: Full Time, 37.5 hours per week
About Us: ME+EM is one of the UKs fastest-growing luxury fashion brands. As a direct-to-consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores. At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding. Our office and stores are always busy and fast paced, but we work just as hard to make sure it's fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming.
About The Role: In this newly created role, the PR & VIP Manager will be responsible for driving the ME+EM Press Office and VIP activity globally. We are looking for a full time candidate to join this exciting, fast paced marketing department supporting UK and International growth.
Role Responsibilities:
- Work closely alongside the Head of PR & Communications on the PR & VIP strategy for the business, driving brand awareness, visibility and positioning.
- Build relationships with key journalists and stylists to help drive high quality press coverage for the brand.
- Lead the strategy for always-on product storytelling & proactive pitching of key collections to UK + ROW media, ensuring a consistent brand tone of voice across all activity.
- Support the PR Assistant with idea generation for timely pitches that feed into wider industry trends and brand storytelling.
- Work alongside the marketing team to identify and place brand and product news stories across global target media.
- Also working closely with the merchandising and growth teams to identify relevant data points to support PR pitches.
- Develop and manage a VIP strategy identifying new opportunities across seeding, product gifting and partnerships that drive brand awareness and positioning.
- Build relationships with key VIPs, agents and stylists to help drive celebrity placements globally.
- Adopt a data driven approach to identifying global targets who align with the ME+EM brand values and meet wider business objectives.
- Own and develop the PR Calendar, identifying key industry and cultural moments to support with product and brand storytelling and VIP opportunities.
- Management of PR & VIP reporting with regular analysis of results, identifying areas of opportunity.
- Daily management of external US PR agency, supporting on accelerating the growth of the brand within the US market through VIP activity, media partnerships and traditional PR strategies.
- Manage and grow the brands affiliate network, working closely with the Head of PR & Communications to identify partnership opportunities and areas for growth.
- Supporting and mentoring the PR Assistant across product call ins, pitches and gifting activity.
Skills:
- Experience working in a PR & VIP role, either in-house or within a PR agency.
- A strong understanding of the global media landscape; experience working within the fashion industry will be considered an advantage.
- Strong relationships across industry journalists, stylists (VIP and editorial) and celebrity agents.
- Proven track record of delivering impactful PR campaigns and celebrity placements.
- A strong interest in the fashion and retail industry and wider cultural landscape.
- Experience delivering both large and small scale brand events.
- Self-motivated with experience managing a small team.
- Excellent written and verbal communications skills.
- Highly organised and with precise attention to detail.
- A strategic thinker who is full of ideas and eager to push the boundaries.
Employee Benefits:
- 33 days annual leave for full time employees (25 days holiday + 8 bank holidays).
- A day off to celebrate your birthday.
- Pension Scheme.
- Group Life Insurance.
- Employee Assistance Programme (EAP).
- Length of Service Award.
- Refer a Friend Scheme.
- Staff uniform for retail employees.
- Generous Staff and Friends and Family Discount.
- Annual Volunteer Day.
- Cycle to Work Scheme.
- Tech Scheme.
- Eye Care Vouchers.
- Real Living Wage Employer.
- Employee led committees.
- Social events and biannual parties.
- Enhanced maternity and paternity package after 2 years of service.
ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company. Please email should you require any adjustments needed to take part in this recruitment process. Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.
PR & VIP Manager employer: ME+EM Ltd
Contact Detail:
ME+EM Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & VIP Manager
✨Tip Number 1
Familiarise yourself with ME+EM's brand values and recent campaigns. Understanding their unique approach to luxury fashion will help you tailor your conversations and demonstrate your genuine interest in the brand during interviews.
✨Tip Number 2
Network within the fashion PR community. Attend industry events or engage with professionals on platforms like LinkedIn. Building relationships with journalists and stylists can give you insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in both fashion and PR. Being able to discuss recent developments or successful campaigns in the industry will showcase your knowledge and passion, making you a more attractive candidate.
✨Tip Number 4
Prepare to discuss your previous PR successes in detail. Be ready to share specific examples of impactful campaigns you've led, particularly those that involved celebrity placements or innovative storytelling, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace PR & VIP Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and VIP management, particularly within the fashion industry. Use specific examples of campaigns you've worked on and any relationships you've built with journalists or stylists.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills align with ME+EM's values. Mention your understanding of the global media landscape and provide examples of how you've successfully driven brand awareness in previous roles.
Showcase Your Strategic Thinking: Demonstrate your strategic approach to PR by discussing how you would develop and manage a PR calendar. Include ideas for product storytelling and how you would leverage cultural moments to enhance brand visibility.
Highlight Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is free from errors and clearly articulates your thoughts. Consider including a brief example of a successful pitch or campaign that showcases your communication prowess.
How to prepare for a job interview at ME+EM Ltd
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research ME+EM. Understand their brand values, recent collections, and any notable press coverage. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your PR Success Stories
Prepare specific examples of successful PR campaigns you've managed in the past. Highlight your relationships with journalists and stylists, and how these connections have led to impactful media coverage. This will showcase your experience and ability to drive brand awareness.
✨Be Ready to Discuss Trends
Stay updated on current fashion trends and cultural moments that could influence PR strategies. Be prepared to discuss how you would leverage these trends in your role as PR & VIP Manager, showing that you're a strategic thinker who can adapt to the fast-paced environment.
✨Demonstrate Team Leadership Skills
As this role involves mentoring a PR Assistant, be ready to discuss your leadership style and experiences managing teams. Share examples of how you've supported team members in their development and how you foster a collaborative work environment.
