At a Glance
- Tasks: Lead innovative omnichannel marketing initiatives and create engaging content across various platforms.
- Company: Join Medtronic, a leader in healthcare innovation and equity.
- Benefits: Competitive salary, flexible benefits, and a commitment to employee well-being.
- Other info: Remote work options available and excellent career growth opportunities.
- Why this job: Make a real impact in healthcare while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in digital marketing, strong storytelling skills, and familiarity with AI tools.
The predicted salary is between 54400 - 81600 £ per year.
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The International Omnichannel Marketing Specialist supports the development and execution of integrated omnichannel marketing initiatives across the Pelvic Health international (OUS) business. This role partners closely with global and regional stakeholders to deliver consistent, customer centric content across digital and non-digital channels. The specialist actively contributes to content creation and copywriting while leading orchestration, optimisation, and performance tracking of campaigns and communications. The position plays a key role in connecting marketing strategy with field execution by leveraging marketing automation, AI enabled tools, and Salesforce insights to improve effectiveness and efficiency. The role is available in multiple locations and may be performed remotely.
Responsibilities
- Omnichannel Strategy & Content Planning: Support the definition and execution of international omnichannel content and communication strategies aligned with business priorities. Coordinate and contribute to editorial planning, campaign orchestration, and content governance across regions. Utilize omni-channel marketing models incorporating paid, owned, earned and shared content strategies. Help design customer personas and integrated customer and patient journeys across channels.
- Content Creation & Campaign Execution: Actively create, adapt, and elevate marketing content, including copywriting for digital campaigns, emails, web content, social media, internal communications, and field assets. Collaborate with International Marketing, Customer Experience, Downstream teams, and countries to execute omnichannel campaigns. Coordinate the full content lifecycle, from briefing and creation to approval, deployment, and ongoing optimization. Manage and contribute to product, therapy, and campaign content, including connected digital assets such as banners, videos, PDFs, and e‑brochures. Ensure all content aligns with Medtronic brand standards and compliance requirements.
- Tools, Automation & Enablement: Leverage AI tools to improve content creation, personalization, efficiency, and marketing automation. Support centralization and enablement of digital tools and assets to drive scalability and re‑use across geographies. Use Salesforce and other CRM and digital platforms to connect campaigns with field execution and customer touchpoints.
- Performance Tracking & Optimization: Monitor KPIs and analyze customer, sales, and marketing data across digital and face‑to‑face touchpoints. Translate insights into optimization recommendations to improve omnichannel effectiveness and communication impact. Support budget tracking and resource planning in collaboration with marketing leadership.
Required Knowledge and Experience
- Strong understanding of the digital marketing ecosystem, including email, web, social media, SEO/SEM, paid media, and account‑based marketing.
- Excellent storytelling and copywriting skills, with the ability to translate data, insights, and value propositions into clear, compelling narratives.
- Hands‑on experience creating and optimizing marketing content including video editing knowledge across multiple channels.
- Experience with marketing automation, CRM platforms (Salesforce preferred), and digital analytics tools.
- Proven ability to use AI tools to increase efficiency and improve marketing execution.
- Solid understanding of customer journey mapping, audience segmentation, and rule‑ or behavior‑based communications.
- Strong analytical mindset with the ability to interpret performance data and apply insights.
- Ability to work effectively in a complex, international, matrix environment.
- Strong collaboration, organizational, and communication skills.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Equal Employment Opportunity
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
International Omnichannel Marketing Specialist employer: Medtronic
At Medtronic, we pride ourselves on fostering a culture of innovation and collaboration, where every employee is empowered to make a meaningful impact in healthcare. Our commitment to employee growth is reflected in our comprehensive benefits package and flexible work arrangements, allowing you to thrive both personally and professionally. Join us in a dynamic environment that champions diversity and inclusion, ensuring that your contributions are recognised and celebrated as we work together towards a more connected and compassionate world.
StudySmarter Expert Advice🤫
We think this is how you could land International Omnichannel Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medtronic and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medtronic are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medtronic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medtronic. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Omnichannel Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medtronic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medtronic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medtronic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medtronic
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medtronic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medtronic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
