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- Tasks: Lead impactful digital and offline marketing campaigns for healthcare innovation.
- Company: Join Medtronic, a global leader in healthcare technology dedicated to improving lives.
- Benefits: Enjoy competitive salary, flexible benefits, and a culture that prioritises your growth.
- Why this job: Be part of a mission-driven team transforming healthcare with innovative solutions.
- Qualifications: Bachelor's degree and 5-8 years of experience in integrated marketing campaigns required.
- Other info: Collaborate with a multidisciplinary team and gain hands-on coaching opportunities.
The predicted salary is between 42000 - 84000 £ per year.
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. Youu2019ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
**A Day in the Life**
Medtronic Neuromodulation is seeking a skilled and hands-on Principal Multichannel & Digital Marketing Specialist to bring global strategy to life through high-impact regional execution across both digital and offline channels.
Youu2019ll be part of the Global Digital & Multichannel Neuromodulation Team, working at the intersection of global strategy and local execution. The role is focused on campaign delivery, CRM and MarTech enablement, vendor coordination, and performance optimization, all tailored to meet the needs of regional and local markets.
You will be supported by a dedicated multidisciplinary team, including experts in web and content creation and strategy, marketing automation, organic and paid social media, performance marketing analytics, and program management. Success in this role requires strong collaboration and leadership skills to leverage this ecosystem and orchestrate effective campaign execution across touchpoints.
This is an execution-focused, enablement-heavy role requiring close partnership with global and regional marketing teams, marketing communications, sales, and external partners to ensure high-impact, compliant, and customer-centric campaign activation.
**Responsibilities may include the following and other duties may be assigned:**
**Regional Campaign Activation & Project Management:**
Localize and deploy global campaign frameworks, playbooks, toolkits, and templates to support regional execution and Go-To-Market alignment.
Coordinate regional vendor partners (e.g., digital agencies, media buyers, print/event providers) to activate campaigns across paid, CRM, offline, and owned channels.
Manage campaign timelines, priorities, and deliverables across regions, ensuring seamless multichannel execution with clarity on stakeholder roles (lead capture, HCP engagement, follow-up, etc.).
Collaborate cross-functionally to manage integrated customer pathways across digital and offline tactics.
**CRM, Automation & MarTech Enablement:**
Drive adoption and correct use of CRM and Marketing Automation tools to support demand generation, lead nurturing, and performance analytics.
Build, deploy, and monitor nurture flows and CRM workflows with SME that align with the customer journey and regional objectives.
Ensure tagging, tracking, and attribution in collaboration with analytics and ops teams to ensure full visibility across all touchpoints.
**Team Collaboration & Multidisciplinary Leverage:**
Operate as part of the Global Digital & Multichannel Neuromodulation Team, collaborating closely with global colleagues and OUS-dedicated experts across:
Web and content experience
Organic and paid social media
CRM and marketing automation
Program and vendor management
Performance marketing and analytics
Leverage the capabilities of this multidisciplinary team to support execution, troubleshoot roadblocks, and continuously improve campaign outcomes.
Act as a strategic integrator and project lead to connect the dots between regional needs and available resources.
**Coaching, Capability Building & Governance:**
Provide hands-on coaching and enablement to regional/local teams on campaign setup, channel usage, tool adoption, and workflows.
Help teams understand and apply global governance and operational best practices while ensuring flexibility for local customization.
Track usage of toolkits, platforms, and templates, and contribute feedback to global for continuous improvement.
**Insights, Optimization & Feedback Loop:**
Track, synthesize, and report campaign performance across regions together with SME.
Share local insights and performance learnings back to the global team to improve campaign frameworks, targeting, content, and media mix.
Monitor regional execution against KPIs (e.g., nurture flows, MarTech adoption, omnichannel activation) and help drive continuous optimization.
**Required Knowledge and Experience:**
Bacheloru2019s degree in marketing, communications, business, or related field.
Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of experience.
5u20138 years of experience managing integrated campaigns across multiple channels, including digital, CRM, and offline (e.g., events, print).
Proven experience managing campaigns in platforms such as Google Ads, LinkedIn, YouTube, Facebook Ads, and CRM/automation platforms.
Strong understanding of lead management processes, campaign analytics, and performance dashboards.
Experience enabling MarTech adoption and executing nurture workflows through automation tools.
Familiarity with healthcare or regulated industries and matrixed global environments.
Fluency in interpreting paid media metrics and using analytics tools like Google Analytics, Adobe Analytics, or similar.
Strong communication, stakeholder and project management skills.
Experience working in a regional or global marketing role supporting local markets.
Global or regional marketing experience in a matrixed organization is a plus.
Healthcare or regulated industry experience is preferred.
**Physical Job Requirements**
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.u202f
**Benefits & Compensation**
**Medtronic offers a competitive Salary and flexible Benefits Package**
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
**About Medtronic**
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission u2014 to alleviate pain, restore health, and extend life u2014 unites a global team of 95,000+ passionate people.
We are engineers at heartu2014 putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission u2014 to alleviate pain, restore health, and extend life u2014 unites a global team of 95,000+ passionate people.
We are engineers at heartu2014 putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
**We change lives** . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. Thatu2019s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
**We build extraordinary solutions as one team** . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
**This life-changing career is yours to engineer** . By bringing your ambitious ideas, unique perspective and contributions, you willu2026
**Build** a better future, amplifying your impact on the causes that matter to you and the world
**Grow** a career reflective of your passion and abilities
**Connect** to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
**Experiences that put people first** . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
**Life-transforming technologies** . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
**Better outcomes for our world** . Here, itu2019s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
**Insight-driven care** . Fresh viewpoints. Cutting-edge AI, data, and automation. You\’re shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare settingu202fis considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here ( .
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Digital & Multichannel Specialist - International employer: Medtronic
Contact Detail:
Medtronic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Multichannel Specialist - International
✨Tip Number 1
Familiarise yourself with Medtronic's mission and values. Understanding their commitment to healthcare access and equity will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Highlight your experience in managing integrated campaigns across multiple channels. Be prepared to discuss specific examples of how you've successfully executed digital and offline marketing strategies, as this role requires a strong focus on multichannel execution.
✨Tip Number 3
Demonstrate your proficiency with CRM and marketing automation tools. Since the role involves driving adoption and usage of these platforms, be ready to share your experiences and any measurable outcomes from your previous roles.
✨Tip Number 4
Prepare to discuss your collaboration skills. This position requires working closely with various teams, so think of examples where you've successfully partnered with cross-functional teams to achieve campaign goals.
We think you need these skills to ace Digital & Multichannel Specialist - International
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, campaign management, and CRM tools. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for healthcare technology and your understanding of Medtronic's mission. Mention specific examples of how your skills align with the responsibilities outlined in the job description.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns you've managed or improvements in performance metrics. This will help illustrate your impact and effectiveness in similar positions.
Highlight Collaboration Skills: Since the role requires strong collaboration with various teams, emphasise your experience working cross-functionally. Provide examples of how you've successfully partnered with different stakeholders to achieve common goals.
How to prepare for a job interview at Medtronic
✨Understand the Role
Before the interview, make sure you thoroughly understand the responsibilities of a Digital & Multichannel Specialist. Familiarise yourself with campaign delivery, CRM, and MarTech enablement, as these are key aspects of the role.
✨Showcase Your Experience
Prepare to discuss your previous experience managing integrated campaigns across multiple channels. Be ready to provide specific examples of how you've successfully executed campaigns in digital, CRM, and offline settings.
✨Demonstrate Collaboration Skills
Since this role requires strong collaboration with various teams, be prepared to share examples of how you've worked effectively with cross-functional teams in the past. Highlight your ability to coordinate with vendors and manage stakeholder expectations.
✨Prepare Questions
Have insightful questions ready for your interviewers about Medtronic's approach to digital marketing and how they measure campaign success. This shows your genuine interest in the company and the role, and it can help you assess if it's the right fit for you.