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- Tasks: Lead impactful CRM campaigns across email, SMS, and direct mail to enhance customer engagement.
- Company: Join Medivet, a people-first veterinary services company dedicated to care and community.
- Benefits: Full-time role with a collaborative team and opportunities for personal growth.
- Why this job: Make a real difference in the lives of pets and their owners through innovative CRM strategies.
- Qualifications: Experience in CRM strategy, Microsoft Dynamics, and data analysis is essential.
- Other info: Be part of a nationwide community focused on care and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
As CRM Manager you’ll help take our customer engagement to the next level at Medivet Group, lining into the Senior CRM & Client Data Manager, within the Growth Team, delivering a smarter, data‑driven and more impactful CRM programme. This role is all about helping shape and activate the customer lifecycle – from first visit to loyal advocate – across email, SMS and direct mail.
You’ll bring deep experience in CRM strategy and execution and be confident supporting everything from always‑on triggers and reactivation journeys to hands‑on build and delivery. You’ll ensure there’s a clear and prioritised roadmap that drives performance across campaign, always on and partner CRM campaigns to support business goals and keep the client/customer at the centre of every touchpoint.
What You’ll Do- Deliver CRM campaigns across Email, SMS and Direct Mail—ensuring accurate targeting, compelling creative and timely delivery.
- Own the day‑to‑day planning and execution of our lifecycle journeys (onboarding, lapsed, reactivation), delivering automated programmes that improve engagement and repeat visits.
- Own the CRM delivery roadmap—balancing always‑on programmes, BAU campaigns and project‑led innovations that support clinic and business growth.
- Manage a CRM Executive—providing clear direction, prioritisation and feedback to support delivery and skill development.
- Monitor daily core CRM metrics (open/click rates, unsubscribes, bounce rates, conversions, reactivations and revenue) and use insights to drive campaign optimisation.
- Collaborate across Digital, Local Marketing, Campaigns and IT to ensure CRM activity is integrated and aligned with broader plans.
- Proven experience in a CRM, retention or lifecycle marketing role, ideally within a B2C, multi‑channel environment.
- Hands‑on experience with Microsoft Dynamics CRM – including campaign setup, automation, segmentation, and reporting.
- Proficiency in GA4 – with the ability to analyse and communicate CRM performance across engagement and commercial KPIs.
- Confident working with large‑scale customer datasets and collaborating closely with data teams.
- A commercial mindset – you understand and can demonstrate how CRM drives business outcomes like frequency, revenue and loyalty.
- Exposure to martech vendor evaluations or migrations would be a big plus.
- A natural collaborator – comfortable working with cross‑functional teams across Growth, Data, Digital, Campaigns, Brand and Local Marketing.
Joining Medivet means becoming part of a nationwide community that puts care at the heart of everything we do. You'll work with a collaborative, people‑first team where your expertise will be valued and your work will make a genuine impact on the lives of our colleagues and the animals they care for.
CRM Manager in Watford employer: Medivet
Contact Detail:
Medivet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Medivet. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of past CRM campaigns, bring them along to interviews. It’s a great way to demonstrate your hands-on experience and creativity.
✨Tip Number 3
Prepare for the interview by knowing your metrics! Be ready to discuss how you've improved open rates, conversions, or customer engagement in previous roles. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Medivet team.
We think you need these skills to ace CRM Manager in Watford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with CRM strategies, campaign execution, and any relevant tools like Microsoft Dynamics. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can help take our customer engagement to the next level. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Data Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your experience with analytics tools like GA4. We love seeing how you've used data to optimise campaigns and drive business outcomes in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be part of our community from the get-go. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Medivet
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM strategies, especially in a B2C environment. Be ready to discuss your hands-on experience with Microsoft Dynamics CRM and how you've successfully set up campaigns, automated processes, and segmented data.
✨Showcase Your Data Skills
Prepare to talk about your proficiency in GA4 and how you've used analytics to drive campaign performance. Bring examples of how you've monitored key metrics like open rates and conversions, and be ready to explain how these insights have informed your strategies.
✨Demonstrate Collaboration
Since this role involves working closely with various teams, think of specific instances where you've collaborated effectively. Highlight your ability to communicate across departments like Digital, Marketing, and IT, and how that has led to successful CRM initiatives.
✨Be Ready with a Roadmap
Come prepared with ideas for a CRM delivery roadmap. Think about how you would balance always-on programmes with project-led innovations. This shows that you not only understand the role but are also proactive about driving business growth through CRM.
