At a Glance
- Tasks: Lead digital marketing efforts to enhance customer journeys and optimise website performance.
- Company: Join a mission-driven team dedicated to improving veterinary care for pets.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity to shape the future of digital experiences in a supportive environment.
- Why this job: Make a real impact in the pet care industry while developing your digital marketing skills.
- Qualifications: 3-5 years in digital marketing with strong CRM and SEO knowledge.
The predicted salary is between 33750 - 41250 £ per year.
Hybrid / Watford Support Centre (minimum of 2 days per week in Watford)
We're on a mission to make it easier for pet owners to access exceptional veterinary care, and we're looking for a talented Digital Marketing Manager to help us achieve that.
As part of Marketing team and reporting to the Head of Digital Experience, you'll play a key role in the day-to-day management, optimisation and delivery of our website, CRM and search activity.
This is a role for someone who likes to make things happen.
You'll be comfortable moving between analysing website performance, improving a customer journey, building and optimising CRM campaigns, briefing website changes and finding new opportunities to improve our visibility across both traditional search and emerging AI-powered search.
You'll combine strong digital marketing knowledge with great attention to detail, commercial thinking and a genuine desire to continually improve the digital customer experience.
What you'll be doing
- CRM & customer journeys
- Manage the day-to-day delivery of CRM campaigns and always-on customer journeys across email, SMS and DM etc.
- Build and test communications across key lifecycle stages including acquisition, onboarding, in-life, retention, reactivation and loyalty, ensuring targeting, segmentation and personalisation is optimised.
- Develop test-and-learn plans across subject lines, content, creative, timing, frequency, audiences and calls to action.
- Monitor CRM performance and identify opportunities to improve engagement, conversion and retention.
- Ensure communications are accurate, timely and relevant to customers and their pets.
- Support the continued development and optimisation of Microsoft Dynamics Customer Insights/Journeys.
- Work with teams across Marketing, Digital, Data and the wider business to identify new CRM opportunities.
- Search: SEO, GEO & AI optimisation
- Manage and continuously improve Medivet & Partners' organic search performance.
- Work with our agencies and partners to deliver our SEO roadmap.
- Identify opportunities to improve rankings for high-value local and national search terms.
- Have a particular focus on local search, ensuring our practices are visible when customers search for vets and veterinary services in their area.
- Optimise clinic pages, service content and supporting content for organic search.
- Monitor technical SEO health and work with our technology partners to resolve issues.
- Develop our approach to GEO (Generative Engine Optimisation), AIO (AI Optimisation) and AI-powered search discovery.
- Understand how Google AI Overviews and generative AI experiences are changing customer search behaviour.
- Use search data and customer insight to identify content gaps and implement new opportunities.
- Track organic visibility, rankings, traffic, conversions and share of search.
- Website & digital experience
- Manage the day-to-day optimisation of the Medivet website.
- Own website content updates and coordinate changes with internal teams and external partners.
- Identify opportunities to improve customer journeys, UX and conversion.
- Help optimise critical journeys including finding a clinic, registering with a practice, booking and contacting a clinic.
- Use customer behaviour, analytics, search data and insight to identify friction and opportunities.
- Create and manage website briefs, requirements and tickets through to delivery.
- Support landing page creation and optimisation for marketing campaigns.
- Ensure website content is accurate, accessible, on-brand and optimised for both customers and search.
- Support testing and experimentation across key pages and journeys.
- Work closely with our technology and agency partners to prioritise and deliver website improvements.
- Support the ongoing development of our CMS and digital experience capabilities.
- Measurement & optimisation
- Use tools including GA4, Microsoft Clarity, Power BI and search platforms to understand performance and customer behaviour.
- Build clear reporting across website, CRM and organic search.
- Translate data into actionable recommendations rather than simply reporting numbers.
- Define and monitor KPIs for digital journeys and campaigns.
- Identify performance issues and proactively recommend solutions.
- Work closely with our Customer Insights team to ensure robust tracking and measurement.
Champion a culture of continual testing, learning and optimisation., Our practices are rooted in their communities, with local partners empowered to deliver brilliant care for pets and their owners.
Marketing has an important role to play in bringing that to life - connecting customers with their local practice and making every interaction with Medivet & Partners simpler, more relevant and more human.
You'll join at an exciting point in our digital journey, with the opportunity to help shape how we use CRM, search, data and our website to create better experiences for owners and their and drive meaningful growth for our practices.
3-5 years' experience in digital marketing, CRM, website management, Search or digital experience.
Strong practical knowledge of CRM and lifecycle marketing.
Experience managing and optimising websites and digital customer journeys.
Good working knowledge of SEO, including technical, content and local SEO.
An active interest in how AI search, GEO and AIO are changing digital discovery.
Experience using website analytics to identify opportunities and improve performance.
Familiarity with platforms such as GA4, Google Search Console and Microsoft Clarity.
Experience working with a CMS; Optimizely experience would be advantageous but isn't essential.
Experience of working with CRM platforms; Microsoft Dynamics Customer Insights/Journeys would be advantageous.
Strong project management and organisational skills.
Confidence working with agencies, developers and technical teams.
Strong written communication skills and excellent attention to detail.
A commercial mindset and an understanding of how digital activity contributes to customer acquisition, retention and growth.
Most importantly, you'll be curious, proactive and hands-on. You'll spot something that could be better and want to fix it.
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Digital Marketing Manager in Watford employer: Medivet & Partners
At Medivet & Partners, we pride ourselves on being an excellent employer by fostering a supportive and collaborative work culture where every team member is valued. Our Veterinary Care Assistants benefit from ongoing training and development opportunities, ensuring personal and professional growth while making a meaningful impact in the lives of pets and their owners. Located in a busy veterinary practice, you'll thrive in an environment that prioritises exceptional care and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medivet & Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medivet & Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medivet & Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medivet & Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medivet & Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medivet & Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medivet & Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medivet & Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medivet & Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medivet & Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
