Loyalty & Retention Marketing Manager
Loyalty & Retention Marketing Manager

Loyalty & Retention Marketing Manager

Full-Time 36000 - 60000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create innovative marketing programs to boost customer loyalty and retention.
  • Company: Join Medius, a global leader in cloud-based spend management solutions.
  • Benefits: Enjoy a dynamic work culture with opportunities for growth and innovation.
  • Why this job: Make a real impact on customer experiences while working with cutting-edge technology.
  • Qualifications: 7+ years in marketing with a focus on customer loyalty and SaaS experience preferred.
  • Other info: Collaborate with diverse teams and thrive in a fast-paced environment.

The predicted salary is between 36000 - 60000 ÂŁ per year.

About Us

At Medius, we believe managing finance should be about strategy, not stress. That same mindset shapes not only the solutions we build but also the culture we create for our people. We remove complexity, embrace innovation, and give our teams the freedom to focus on what truly matters — whether that’s transforming the future of finance with AI or finding balance to go home on time. Founded in Sweden in 2001, Medius has grown from a local startup into a global leader in cloud‑based spend management solutions. Thousands of organizations worldwide trust us to simplify accounts payable and spend management processes. We’re more than a software company; we’re a team of problem‑solvers, innovators, and collaborators working together to reinvent the category of accounts payable. Our solutions use Artificial Intelligence to eliminate manual work, bring clarity, confidence, and control, and empower finance teams of the future.

Our values guide how we work and grow together:

  • Connect – We believe in the power of people—individually and collectively—and our success depends on understanding and respecting each other.
  • Question – We enjoy the challenge of our work and the thrill of collaboration. We are not afraid to question ourselves and each other because we believe diverse perspectives can lead to better outcomes.
  • Own – We are thorough, thoughtful, and decisive. We anticipate what’s next, what a customer might need, and then we deliver.

Job Overview

As a member of the Global Marketing team, the Loyalty & Retention Marketing Manager will develop a deep understanding of the Medius customer lifecycle and key customer personas in order to create innovative, high‑value marketing programs to help ensure Medius customers get the most value out of their Medius solution(s). The successful candidate has a passion for developing high‑impact, integrated marketing programs to drive customer loyalty and retention, is an expert at developing compelling customer content, and is an organized self‑starter who thrives in a dynamic, fast‑paced environment.

Responsibilities and Duties

  • Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchase.
  • Create a global, integrated marketing plan that drives customer adoption and optimisation for key customer personas.
  • Develop and execute high‑impact marketing programmes from concept development to campaign deployment, including managing agency relationships and budget.
  • Track analytical campaign performance and report to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business.
  • Work with field marketing teams to understand unique market needs, drive programme execution and facilitate best‑practice sharing.
  • Collaborate with the Digital Team to develop content for the customer centre and other customer content for Medius corporate websites.
  • Build relationships at all levels across Marketing and customer success teams.
  • Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaigns.

Qualifications

  • B.A. or B.S. in marketing, marketing communications, advertising, business or related degree.
  • 7+ years’ marketing, marketing communications, advertising or related experience; SaaS experience a plus.
  • Experience developing and executing successful marketing plans to drive customer loyalty and retention.
  • Experience working in international marketing is highly desirable.
  • Love analysing information, determining a path forward and implementing impactful initiatives to improve the business.
  • Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau).
  • Proficiency in Microsoft Word, PowerPoint and Excel.

Loyalty & Retention Marketing Manager employer: Medius

At Medius, we pride ourselves on fostering a culture that prioritises innovation and collaboration, making us an exceptional employer for those looking to thrive in the dynamic field of marketing. Our commitment to employee growth is evident through our supportive environment, where team members are encouraged to question, connect, and own their projects, all while enjoying the flexibility to maintain a healthy work-life balance. Located in a vibrant setting, we offer unique opportunities to engage with cutting-edge technology and contribute to meaningful solutions that empower finance teams globally.
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Contact Detail:

Medius Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Loyalty & Retention Marketing Manager

✨Tip Number 1

Get to know the company inside out! Research Medius, their values, and their products. This way, when you get that interview, you can show them you’re not just another candidate but someone who genuinely understands their mission and can contribute to it.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus in landing that job.

✨Tip Number 3

Prepare for the interview by practising common questions and crafting your own questions about the role and the team. Show them you’re not just interested in the job, but also in how you can grow with Medius and contribute to their innovative culture.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Medius team and ready to dive into the world of finance innovation.

We think you need these skills to ace Loyalty & Retention Marketing Manager

Customer Lifecycle Understanding
Integrated Marketing Planning
Campaign Development and Execution
Agency Relationship Management
Analytical Skills
Performance Tracking and Reporting
Collaboration with Cross-Functional Teams
Content Development
Marketing Automation Systems Knowledge
CRM Experience (Salesforce.com)
Marketing Automation Experience (Marketo/Eloqua)
Data Analysis Tools Proficiency (Domo/PowerBI/Tableau)
B2B Cloud Solutions Experience
SaaS Marketing Experience
Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)

Some tips for your application 🫡

Know Your Audience: Before you start writing, take a moment to understand Medius and its customers. Tailor your application to show how your experience aligns with their mission of simplifying finance and driving customer loyalty.

Showcase Your Experience: Highlight your background in B2B cloud solutions and any relevant marketing campaigns you've executed. Use specific examples that demonstrate your ability to drive customer retention and loyalty, as this is key for the role.

Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant to the role. Remember, we want to see your personality shine through while still being professional.

Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures your application gets to the right people and shows us you're serious about joining the Medius team!

How to prepare for a job interview at Medius

✨Know Your Customer Lifecycle

Before the interview, dive deep into understanding the Medius customer lifecycle. Familiarise yourself with key customer personas and their needs post-purchase. This knowledge will help you demonstrate how your marketing strategies can enhance customer loyalty and retention.

✨Showcase Your Marketing Expertise

Prepare to discuss specific examples of high-impact marketing programmes you've developed in the past. Highlight your experience with B2B cloud solutions, especially in AP Automation or Spend Management, and be ready to explain how these experiences can translate to success at Medius.

✨Be Data-Driven

Medius values analytical skills, so come prepared to talk about how you've tracked campaign performance and reported on ROI in previous roles. Bring examples of how your data-driven decisions have led to successful outcomes, as this will resonate well with the team.

✨Emphasise Collaboration

Since the role involves working closely with various teams, be ready to share instances where you've successfully collaborated across departments. Discuss how you build relationships and facilitate best-practice sharing, as this aligns with Medius's culture of connection and teamwork.

Loyalty & Retention Marketing Manager
Medius

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