At a Glance
- Tasks: Lead and optimise digital advertising campaigns across major platforms like Amazon and TikTok.
- Company: Join a dynamic team at a forward-thinking digital advertising agency.
- Benefits: Enjoy 28 days holiday, hybrid working, and private medical insurance.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be a game changer in the fast-paced world of digital advertising and make a real impact.
- Qualifications: 3+ years in Search or Performance Marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data‑driven performance machine.
What is the day in the life of a Senior Advertising Strategist?
- Lead the hands‑on execution and optimisation of paid media campaigns across Amazon Ads, Amazon DSP, EU Marketplaces such as TikTok Shop, eBay, Zalando & Allegro and other retail media channels.
- Test, scale, and optimise campaign elements including keywords, bids, audiences, placements, and creative to drive revenue and efficiency.
- Analyse campaign performance and identify strategic opportunities — from keyword research and competitive analysis to new campaign launches and budget shifts.
- Own budget pacing and performance monitoring across multiple accounts to ensure monthly and annual revenue goals are met.
- Nurture brand partner relationships via calls, emails, and meetings — providing clear insights, strategic recommendations, and campaign updates.
- Deliver weekly, monthly, and quarterly reporting, telling performance stories that inform future strategy.
- Collaborate closely with Brand Management, Analytics and Creative teams to align advertising with broader growth objectives.
- Provide retail media and SEM expertise internally and contribute to strategic consulting projects where needed.
What will I need to thrive in this role?
- 2:1/1st degree or above
- 3+ years’ hands‑on experience in Search or Performance Marketing, ideally within an agency or e‑commerce environment; proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces is a plus)
- A strong analytical mindset with the ability to turn performance data into clear insights and actions
- Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance
- Excellent verbal and written communication skills — able to simplify complex topics for clients and internal teams
- Naturally curious with strong critical‑thinking skills — you question assumptions, spot patterns, and solve problems proactively
- Experience working with retail or e‑commerce brands is highly desirable
We are looking for individuals who are:
- Game Changers – Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
- Data Fanatics – Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
- Partner Obsessed – Someone who is partner obsessed, clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partners’ expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers – Someone who is part of a team of doers, uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
- An initial phone interview with Pattern’s talent acquisition team (20 minutes).
- An interview with one of the hiring team (30 minutes).
- A case study in the form of presentation (1 hr).
- A focus interview with the hiring manager (30 minutes).
- Top‑Grading with HR and Reference Collection.
- Offer.
We value people who are:
- Self‑driven and take full ownership of their work.
- Agile in their thinking and fast to test, learn and iterate.
- Organised, responsive and follow through to completion.
- Enthusiastic about performance, data, and what’s next in retail media.
- Above all, be yourself — sharp, curious, and ready to make a difference.
Benefits
- 28 days Holiday (increasing to 32 with each year of service)
- Competitive salary
- RSUs (Restricted Stock Units)
- Hybrid working (3 days a week in the office)
- Private Medical Insurance + gym discounts
- Free breakfast and snacks in the office
- Enhanced Pension Scheme
- Cycle to Work scheme
- Enhanced Maternity and Paternity leave and pay
- 4 week work from anywhere policy
- Regular company socials
- Nursery Scheme
Senior Digital Advertising Strategist employer: Medium
At Pattern, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Digital Advertising Strategist, you'll benefit from a competitive salary, generous holiday allowance, and opportunities for professional growth in a hybrid working environment. Our commitment to employee well-being is reflected in our private medical insurance, enhanced parental leave, and regular company socials, making it a rewarding place to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Advertising Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. We recommend using real data examples from past campaigns to demonstrate your expertise and problem-solving abilities.
✨Tip Number 3
Don’t just wait for job postings; proactively reach out to companies you admire. Send them a message expressing your interest and how you can add value. We love seeing candidates take initiative!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for game changers who are ready to make an impact in digital advertising.
We think you need these skills to ace Senior Digital Advertising Strategist
Some tips for your application 🫡
Show Your Passion for Data:We want to see your enthusiasm for data-driven strategies! Make sure to highlight any experience you have with analytics tools and how you've used data to optimise campaigns in the past. This will show us you're a true data fanatic.
Tailor Your Application:Don’t just send a generic CV and cover letter. We love it when candidates take the time to tailor their application to our job description. Mention specific experiences that align with the role of Senior Digital Advertising Strategist, especially around Amazon Ads and performance marketing.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate excellent communication skills, so make sure your writing is easy to understand and free of jargon. Remember, we want to see how you can simplify complex topics!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Medium
✨Know Your Data
As a Senior Digital Advertising Strategist, you'll need to demonstrate your analytical skills. Brush up on how to interpret campaign performance data and be ready to discuss specific examples where you've turned insights into actionable strategies. This will show that you can think critically and make data-driven decisions.
✨Familiarise Yourself with Platforms
Make sure you're well-versed in the advertising platforms mentioned in the job description, like Amazon Ads, Google Ads, and TikTok. Prepare to discuss your hands-on experience with these tools and how you've optimised campaigns in the past. This will highlight your relevant expertise and readiness for the role.
✨Prepare for Case Studies
Since there's a case study presentation in the interview process, practice presenting your past campaign successes. Focus on how you approached challenges, the strategies you implemented, and the results achieved. This will help you convey your thought process and problem-solving skills effectively.
✨Show Your Partner Obsession
The company values partner relationships, so be prepared to share examples of how you've nurtured client relationships in previous roles. Discuss how you’ve communicated insights and recommendations clearly, and how you’ve gone above and beyond to meet partner expectations. This will demonstrate your alignment with their values.
