At a Glance
- Tasks: Create and implement marketing strategies for Kpler's Dry Bulk products to drive client engagement.
- Company: Join Kpler, a dynamic tech company transforming global trade insights since 2014.
- Benefits: Inclusive culture, supportive team, and opportunities for professional growth.
- Other info: Embrace diversity and bring your unique perspective to our collaborative team.
- Why this job: Make an impact in the commodities sector with innovative marketing strategies.
- Qualifications: 3+ years in product marketing or sales, preferably in Dry Bulk or tech.
The predicted salary is between 50000 - 60000 € per year.
At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors. Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape.
Kpler is seeking an experienced Product Marketing Manager to focus on Kpler’s Dry Bulk clients. The ideal candidate will be responsible for working on the go‑to‑market strategy and sales enablement for our suite of products focused on clients that use Kpler Dry Bulk products. The ideal candidate has experience selling and marketing products into Dry Bulk companies, including some understanding of commodity trading. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging and material that resonates with our target audiences.
Responsibilities- Develop and implement comprehensive product marketing strategies for Kpler Dry Bulk audiences that drive adoption and retention of Kpler Dry Bulk products for clients & new business.
- Craft compelling messaging and positioning that differentiates our products in the market.
- Collaborate with product management to gain deep product expertise.
- Develop & organize sales enablement materials deliverables with design colleagues.
- Develop training to ensure our sales team is equipped to sell effectively.
- Conduct competitive analysis to inform strategic marketing decisions and product positioning.
- Plan and execute product launches, working cross‑functionally to ensure a cohesive and effective market entry and growth.
- Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
- Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.
- Engage with customers to gather testimonials and case examples to showcase the value of our products.
- Manage cross‑functional projects with multiple stakeholders to deliver on go‑to‑market objectives and help build the lifetime value of our products.
- Bachelor’s degree.
- Fluency in English.
- 3+ years of Dry Bulk adjacent sales or marketing business experience.
- 3+ years of product or product marketing experience, preferably in a technology‑focused company.
- Proven track record of creating and delivering successful product marketing strategies.
- Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
- Strong analytical skills and a passion for turning data into actionable insights.
- Ability to work independently in a fast‑paced and rapidly changing environment.
We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head‑on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination.
We make things happen. We act decisively and with purpose, going the extra mile. We build together. We foster relationships and develop creative solutions to address market challenges. We are here to help. We are accessible and supportive to colleagues and clients with a friendly approach.
Our People Pledge
Don’t meet every single requirement? Research shows that women and people of colour are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team. Kpler is committed to providing a fair, inclusive and diverse work‑environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
Product Marketing Manager - Dry Bulk - FTC maternity cover employer: Medium
Kpler is an exceptional employer that champions innovation and collaboration, making it an ideal workplace for a Product Marketing Manager in the Dry Bulk sector. With a commitment to employee growth, Kpler offers a dynamic work culture that values diverse perspectives and fosters creativity, ensuring that every team member can thrive and contribute meaningfully. Located in a vibrant environment, employees benefit from unparalleled support and resources, empowering them to make impactful decisions in the commodities and maritime markets.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Dry Bulk - FTC maternity cover
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Kpler or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies that highlight your previous successes in product marketing, especially in the Dry Bulk sector. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions and preparing your own insightful queries about Kpler’s products and market strategies. This shows you're genuinely interested and well-prepared.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team and contributing to our mission of simplifying global trade information.
We think you need these skills to ace Product Marketing Manager - Dry Bulk - FTC maternity cover
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in Dry Bulk and how it aligns with Kpler's mission to simplify global trade information.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful product marketing strategies you've implemented. We want to see how you’ve made an impact in previous roles!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to convey your ideas, as we value excellent communication skills that can simplify complex concepts.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Medium
✨Know Your Product Inside Out
Before the interview, dive deep into Kpler's Dry Bulk products. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate compelling value propositions during the interview.
✨Showcase Your Marketing Strategy Skills
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've driven product adoption and retention, especially in the Dry Bulk sector. This will demonstrate your hands-on experience and strategic thinking.
✨Engage with Data
Kpler values data-driven insights, so come prepared to discuss how you've used analytics to inform your marketing decisions. Share examples of how you've turned complex data into actionable strategies that have led to successful outcomes.
✨Collaborative Mindset
Highlight your ability to work cross-functionally with teams like product management and sales. Discuss any past experiences where collaboration led to successful product launches or marketing initiatives, showing that you're a team player who can drive results together.
