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- Tasks: Lead growth marketing strategies for a new stocks and equities trading platform.
- Company: Join Crypto.com, a leader in bridging traditional finance and digital assets.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Be at the forefront of transforming how the next generation trades in traditional markets.
- Qualifications: 3-5 years in product marketing, ideally with stocks/equities experience.
- Other info: Dynamic role with a chance to shape user experiences and drive market engagement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile‑first experience designed for global retail investors.
We’re looking for a Growth Marketing Hacker to lead the go‑to‑market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities
Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
- Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross‑asset trading. Own positioning and briefs.
- Define user personas (e.g. crypto‑first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
- Work closely with product managers and growth to align product direction with market insights and user behavior.
Launch Execution
- Lead growth GTM for new features (e.g. fractional shares, commission‑free trading, securities lending etc.)
- Conceptualise integrated campaigns across email, in‑app, paid media, content, and influencer channels to drive adoption, cross‑sell and engagement. UA teams to execute.
- Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
- Deliver high‑conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
Customer Insights & Market Intelligence
- Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap.
- Track and analyse competitors and emerging fintech trends to stay competitive.
- Feed insights directly into product, growth, and creative strategy.
Growth & Retention
- Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
- Coordinate cross‑functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on‑going adoption across sports and crypto ecosystems.
- Conceptualise and create compliant reward systems, and streaks tied to market events and trading behaviour.
- Work with product and growth to continuously optimise the onboarding, funding, and trade execution experience.
Performance & Reporting
- Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Use tools like GA4, Tableau, Mixpanel to analyse campaign performance and drive rapid iteration.
- Share insights regularly with product, data, and leadership teams to guide growth priorities.
Requirements
- 3‑to‑5 years of experience in product marketing: ideally stocks/equities background.
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross‑functionally in fast‑paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community‑led growth.
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Product Growth Hacker: TradFi - Stocks/Equities employer: Medium
Contact Detail:
Medium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: TradFi - Stocks/Equities
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in product marketing. This is your chance to demonstrate how you can drive growth and engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their growth strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team.
We think you need these skills to ace Product Growth Hacker: TradFi - Stocks/Equities
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for growth marketing shine through! We want to see how you can bring that energy to our team and help us bridge the gap between traditional finance and digital assets.
Tailor Your Messaging: Make sure to customise your application to reflect the specific role of Product Growth Hacker. Highlight your experience with stocks and equities, and how you can craft messaging that resonates with our target audience. We love a good story!
Highlight Collaboration Skills: Since this role involves working closely with product managers and various teams, emphasise your collaborative experiences. Share examples of how you've successfully partnered with others to achieve common goals – we’re all about teamwork here at StudySmarter!
Keep It Clear and Concise: We appreciate clarity in communication, so make sure your application is easy to read and straight to the point. Use bullet points if necessary, and don’t forget to proofread! A polished application shows attention to detail, which is key in our fast-paced environment.
How to prepare for a job interview at Medium
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Crypto.com's offerings, especially in stocks and equities. Familiarise yourself with their unique selling points and how they differentiate from competitors. This will help you articulate your ideas on product positioning and strategy during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with marketing analytics and user research. Bring examples of how you've used data to inform decisions or improve campaigns in the past. Highlighting your analytical mindset will demonstrate that you can contribute to performance tracking and reporting effectively.
✨Craft a Compelling Story
Since excellent communication is key for this role, practice telling your professional story in a way that highlights your successes in launching B2C products. Use specific examples that showcase your ability to simplify complex ideas and engage users, which is crucial for crafting effective messaging.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams, so be ready to discuss your experience in cross-functional environments. Share examples of how you've successfully collaborated with product managers, growth teams, and marketing to achieve common goals. This will show that you're a team player who can thrive in a fast-paced setting.
