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- Tasks: Lead growth marketing strategies for a cutting-edge cryptocurrency exchange app.
- Company: Join Crypto.com, a leader in the cryptocurrency transition.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced world of crypto marketing.
- Qualifications: 3-5 years in product marketing, ideally with a crypto background.
- Other info: Collaborative environment with a focus on innovation and user engagement.
The predicted salary is between 36000 - 60000 £ per year.
Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.
This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments.
Key Responsibilities
1. Strategy & Positioning
– Partner up with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
– Develop value propositions that differentiate our platform in a competitive global market.
– Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
– Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
– Work closely with product managers to align on roadmap priorities and customer feedback loops.
2. Launch Execution
– Partner up with the product team to manage the go-to-market planning for feature launches.
– Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
– Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
– Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localization across product messaging, local behavior and competitive landscape.
3. Customer Insights & Market Intelligence
– Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
-Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
– Feed findings back into product and growth teams to inform prioritization and positioning.
4. Growth & Retention
– Design lifecycle programs that drive user activation, trading volume, and long-term retention.
– Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
– Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.
5. Performance & Reporting
– Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
– Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3-to-5 years of experience in product marketing: ideally crypto background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
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Product Growth Hacker: Exchange employer: Medium
Contact Detail:
Medium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Hacker: Exchange
✨Tip Number 1
Network like a pro! Reach out to folks in the crypto space, attend meetups, and join online communities. The more connections we make, the better our chances of landing that Growth Hacker role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in product marketing. We want to see how you’ve driven growth and engagement in previous roles.
✨Tip Number 3
Prepare for interviews by understanding Crypto.com’s mission and values. We need to demonstrate that we’re not just a good fit for the role, but also for the company culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Product Growth Hacker: Exchange
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Growth Hacker role. Highlight your experience in product marketing, especially in the crypto space, and showcase how your skills align with our mission at Crypto.com.
Showcase Your Creativity: Since this role involves creative execution, don’t shy away from demonstrating your innovative ideas. Include examples of past campaigns or projects where you’ve successfully used creative strategies to drive growth.
Be Data-Driven: We love numbers! Make sure to include any relevant metrics or analytics that showcase your impact in previous roles. This will help us see your analytical mindset and how you can contribute to our growth initiatives.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to track your application and ensure it reaches the right people!
How to prepare for a job interview at Medium
✨Know Your Crypto Stuff
Make sure you brush up on your cryptocurrency knowledge before the interview. Understand the latest trends, key players, and how Crypto.com fits into the market. This will show that you're genuinely interested and can speak the language of the industry.
✨Showcase Your Growth Mindset
Prepare examples of how you've successfully launched or scaled products in the past. Be ready to discuss specific strategies you used to drive user growth and engagement, especially in fast-paced environments. Highlight your analytical skills and how you've used data to inform your decisions.
✨Collaborate Like a Pro
Since this role involves working closely with product managers and growth teams, be prepared to discuss your experience in cross-functional collaboration. Share stories that demonstrate your ability to partner effectively with different teams and how you’ve contributed to successful projects.
✨Craft Compelling Narratives
Practice simplifying complex ideas and telling engaging stories. You might be asked to present a marketing strategy or campaign idea during the interview, so think about how you can create a narrative that resonates with different user personas and showcases your copywriting skills.
