At a Glance
- Tasks: Create and implement marketing strategies for Kpler's Dry Bulk products.
- Company: Join Kpler, a dynamic tech company transforming global trade insights.
- Benefits: Inclusive culture, career growth, and support for diverse backgrounds.
- Other info: Collaborative environment focused on creativity and customer satisfaction.
- Why this job: Make an impact in the commodities sector with innovative marketing strategies.
- Qualifications: 3+ years in product marketing or sales, preferably in Dry Bulk.
The predicted salary is between 50000 - 65000 € per year.
At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors. Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape.
Kpler is seeking an experienced Product Marketing Manager to focus on Kpler’s Dry Bulk clients. The ideal candidate will be responsible for working on the go-to-market strategy and sales enablement for our suite of products focused on clients that use Kpler Dry Bulk products. The ideal candidate has experience selling and marketing products into Dry Bulk companies, including some understanding of commodity trading. You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging and material that resonates with our target audiences.
Responsibilities
- Develop and implement comprehensive product marketing strategies for Kpler Dry Bulk audiences that drive adoption and retention of Kpler Dry Bulk products for clients & new business.
- Craft compelling messaging and positioning that differentiates our products in the market.
- Collaborate with product management to gain deep product expertise.
- Develop & organize sales enablement materials deliverables with design colleagues.
- Develop training to ensure our sales team is equipped to sell effectively.
- Conduct competitive analysis to inform strategic marketing decisions and product positioning.
- Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth.
- Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
- Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts.
- Engage with customers to gather testimonials and case examples to showcase the value of our products.
- Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.
Qualifications
- Bachelor’s degree.
- Fluency in English.
- 3+ years of Dry Bulk adjacent sales or marketing business experience.
- 3+ years of product or product marketing experience, preferably in a technology-focused company.
- Proven track record of creating and delivering successful product marketing strategies.
- Excellent written and verbal communication skills, with the ability to convey complex ideas simply.
- Strong analytical skills and a passion for turning data into actionable insights.
- Ability to work independently in a fast-paced and rapidly changing environment.
We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us?
Our People Pledge
Don’t meet every single requirement? Research shows that women and people of colour are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.
Kpler is committed to providing a fair, inclusive and diverse work environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
Product Marketing Manager - Dry Bulk - FTC maternity cover in London employer: Medium
Kpler is an exceptional employer that prioritises innovation and collaboration, making it an ideal workplace for a Product Marketing Manager. With a commitment to inclusivity and employee growth, Kpler offers a dynamic work culture where your contributions are valued and supported. Located in a vibrant environment, you will have the opportunity to work alongside a diverse team of experts, driving impactful results in the commodities and maritime sectors while enjoying comprehensive benefits and professional development opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Dry Bulk - FTC maternity cover in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with Kpler employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Prepare to discuss your experience with Dry Bulk products and how you've tackled challenges in the past. Be ready to share specific examples that highlight your skills.
✨Tip Number 3
Practice makes perfect! Get a friend or mentor to do mock interviews with you. This will help you articulate your thoughts clearly and confidently when it’s your turn to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Kpler team.
We think you need these skills to ace Product Marketing Manager - Dry Bulk - FTC maternity cover in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in Dry Bulk and how it aligns with Kpler's mission to simplify global trade information.
Showcase Your Skills:Don’t just list your qualifications; demonstrate how your skills can drive adoption and retention of Kpler Dry Bulk products. Use specific examples from your past roles to illustrate your success in product marketing.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to convey complex ideas simply, as this reflects the communication style we value at Kpler.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Kpler!
How to prepare for a job interview at Medium
✨Know Your Product Inside Out
Before the interview, dive deep into Kpler's Dry Bulk products. Understand their features, benefits, and how they stand out in the market. This knowledge will help you articulate compelling value propositions during your conversation.
✨Craft Your Success Stories
Prepare specific examples from your past experiences that showcase your success in product marketing or sales within the Dry Bulk sector. Highlight how you developed strategies, engaged clients, and drove product adoption to demonstrate your fit for the role.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to inform marketing decisions in previous roles. Bring examples of competitive analyses you've conducted and how those insights shaped your strategies. This will show your ability to turn data into actionable insights.
✨Engage with Their Values
Familiarise yourself with Kpler's mission and values. During the interview, express how your personal values align with theirs, especially around customer satisfaction and innovation. This connection can set you apart as a candidate who truly understands their culture.
