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- Tasks: Lead the transformation of our performance marketing strategy across multiple channels.
- Company: Join Parcelhero, a dynamic tech company with a remote-first culture and strong growth.
- Benefits: Enjoy competitive salary, generous annual leave, and your birthday off!
- Other info: Fully remote role with excellent career growth opportunities.
- Why this job: Make a real impact in a hands-on role with significant budget ownership.
- Qualifications: 7+ years in performance marketing with proven multi-channel expertise.
The predicted salary is between 95000 - 110000 ÂŁ per year.
About Parcelhero Group
Parcelhero Group, founded in 2003, is a leading UK parcel delivery price comparison site, attracting over 5 million visitors annually. As a dynamic and forward‑thinking technology company with over 130 remote employees worldwide, we are on a strong growth trajectory. Driven by our commitment to innovative solutions and exceptional customer care, we offer excellent career growth opportunities, particularly as we continue to expand rapidly. We are now launching our new product, Parcelhero Pro, for DTC e-commerce merchants across the UK and the USA. This cutting‑edge platform will empower retailers to streamline their shipping and fulfilment operations.
Our remote‑first culture is collaborative and innovative, where every voice is heard, and we encourage initiative, adaptability, and ownership. If you’re a dynamic and ambitious individual seeking a forward‑thinking team, Parcelhero is the ideal fit.
Our Core Values: Committed to Quality | Create Amazing Experiences | Putting People First | Welcome Feedback | Inform, Educate, Innovate | Work Hard, Play Hard
About the Role
Parcelhero is at an inflection point. We are moving from a single‑channel PPC operation to a full multi‑channel performance marketing engine, and we need a senior leader to own that transformation. This is a hands‑on Head of Performance Marketing role with strategic ownership of over £5 million + in annual paid media spend. You will architect and execute Parcelhero’s paid performance strategy across Google, Meta, TikTok, LinkedIn, and beyond, including the launch of retargeting programmes across social channels as a near‑term priority. You will operate at the intersection of data, creative, and commercial outcomes. This is not a management‑layer role. You will be expected to be deeply hands‑on, in the platforms, in the data, in the creative feedback loops, while simultaneously setting the strategic direction and building the team’s capability over time.
What You Will Own
- Paid Performance Strategy: Multi‑channel architecture: Design and own the full paid media strategy across Google (Search, PMAX, Display, YouTube), Microsoft Ads, Meta, TikTok, LinkedIn, and emerging channels. Drive the transition from a Google‑centric operation to a true multi‑channel performance engine.
- Retargeting buildout: Lead the launch and optimisation of retargeting programmes across Meta, TikTok, and LinkedIn, including audience architecture, funnel segmentation, and creative strategy.
- Budget stewardship: Own allocation and optimisation of £5M+ in annual paid media spend. Make and defend investment decisions with rigour, balancing short‑term ROAS with longer‑term customer acquisition economics.
- B2B and B2C duality: Manage distinct performance strategies for both Parcelhero’s consumer price comparison platform and ParcelHero Pro (B2B SaaS), with appropriate audience, funnel, and creative approaches for each.
Analytics and Measurement
- GA4 ownership: Be the internal authority on GA4, event architecture, attribution modelling, conversion tracking, and reporting integrity. Ensure the measurement infrastructure supports confident decision‑making at scale.
- Data‑driven optimisation: Build and maintain performance dashboards (GA4, Power BI, Looker) that give the business clear visibility into paid channel contribution, CAC, LTV, and ROAS by segment.
- Experimentation: Run a structured A/B and multivariate testing programme across creatives, landing pages, audiences, and bidding strategies. Document learnings and embed them into the team’s operating rhythm.
Creative and Channel Leadership
- Creative feedback: Partner with the creative team to brief, review, and iterate on ad creative across all channels. You understand what performs, and can articulate why with data to back it.
- Landing page optimisation: Collaborate with product and design on conversion rate optimisation, ensuring paid traffic lands on experiences that convert.
- Vendor management: Manage external partners, platforms, and tools with commercial rigour. Hold vendors accountable to performance standards.
Cross‑Functional Leadership
- Revenue alignment: Work closely with Sales, Customer Success, and RevOps to align paid acquisition with pipeline quality, onboarding conversion, and revenue outcomes, not just top‑of‑funnel volume.
- AI‑powered ways of working: Champion the use of AI tools across campaign management, creative iteration, reporting, and workflow optimisation. This is not optional; we expect this person to operate meaningfully faster and smarter because of AI.
What We’re Looking For
Essential
- 7+ years in performance marketing, with at least 3 years operating at a senior or head‑of‑level managing significant paid budgets (£3M+ preferred).
- Proven multi‑channel expertise across Google Ads (Search, PMAX, Display, YouTube), Meta Ads, TikTok Ads, and LinkedIn Ads, running campaigns, not just reporting on them.
- Deep GA4 proficiency: event tracking, attribution, audience building, and reporting. You have owned a GA4 implementation, not just used the interface.
- Experience launching and scaling retargeting programmes across social platforms, including audience strategy and creative sequencing.
- Strong commercial acumen: you can connect paid media activity to revenue outcomes and articulate the business case for channel investment decisions.
- Demonstrated use of AI tools (Claude, ChatGPT, Gemini, or equivalent) as a genuine accelerant in your day‑to‑day work, not a novelty.
- Excellent analytical skills: comfortable with data tools (Power BI, Looker, Google Sheets) and able to turn numbers into clear decisions.
- Based in the UK. This role is fully remote.
Desirable
- Experience in e‑commerce, logistics, or SaaS: particularly with B2B and B2C audiences within the same business.
- Familiarity with price comparison or marketplace platforms.
- Experience with CTV/OTT advertising, Reddit Ads, or programmatic display.
- Exposure to HubSpot or Salesforce as the CRM underpinning attribution and lead quality feedback loops.
- Experience operating in a remote‑first, scale‑up environment where you have built function‑level capability, not just managed it.
ÂŁ95,000 - ÂŁ110,000 a year
Work at Parcelhero: Perks That Pack a Punch!
Work Location: Fully remote, must be located in the UK. Office hours are 9 am to 5:30 pm, GMT.
Annual Leave: You'll receive a generous holiday entitlement, giving you the time you need to rest and recharge. You also receive your birthday off.
Head of Performance Marketing (UK remote) in London employer: Medium
Contact Detail:
Medium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing (UK remote) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give you an edge during interviews and help us see how you can contribute to our growth at Parcelhero.
✨Tip Number 3
Prepare for the interview by researching Parcelhero and our new product, Parcelhero Pro. Understand our values and be ready to discuss how your experience aligns with our mission. We love candidates who are genuinely excited about what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us that you’re serious about joining our innovative team at Parcelhero.
We think you need these skills to ace Head of Performance Marketing (UK remote) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Performance Marketing role. Highlight your experience with multi-channel strategies and performance marketing, as this is what we’re really looking for!
Show Off Your Data Skills: We want to see your analytical prowess! Include specific examples of how you've used data to drive decisions in your previous roles. Mention any tools you’ve mastered, like GA4 or Power BI, to show us you mean business.
Be Creative and Strategic: This role is all about balancing creativity with strategy. Share examples of successful campaigns you've led, especially those involving retargeting or innovative approaches. We love seeing how you think outside the box!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Medium
✨Know Your Numbers
Make sure you’re familiar with key metrics related to performance marketing, especially those that relate to budget management and ROI. Be ready to discuss how you've optimised campaigns in the past and the impact of your decisions on revenue.
✨Showcase Multi-Channel Expertise
Prepare examples of successful campaigns across various platforms like Google Ads, Meta, and TikTok. Highlight your experience in transitioning from single-channel to multi-channel strategies, as this is crucial for the role.
✨Demonstrate Data Savvy
Be prepared to talk about your experience with GA4 and other analytics tools. Discuss how you’ve used data to drive decisions and optimise campaigns, and be ready to explain complex data insights in simple terms.
✨Emphasise Collaboration
Since this role involves working closely with creative teams and cross-functional departments, share examples of how you’ve successfully collaborated in the past. Highlight your ability to communicate effectively and lead initiatives that require input from multiple stakeholders.