European Financial Controller — Hybrid Role with Growth in London

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilising more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

We are looking for a Financial Controller to take ownership of the core financial control environment for Pattern Europe. This is a senior, hands-on role with broad accountability — spanning revenue recognition, partner invoicing, statutory reporting, audit, and the operational finance infrastructure that underpins a complex multi-brand, multi-marketplace business across 3 legal entities. The successful candidate will lead 2 accountants in India, partner with the Global accounting team in Utah, as well as work closely with commercial finance and operational teams based in London. The role will play an important role in shaping how tools, controls and reporting evolve alongside the business.

What is the day in the life of a Financial Controller?

• Own the month-end close process for the UK, German and Polish entities, including review of journals, management of close deadlines, and collation of schedules and supporting reports — working in close partnership with the Global Accounting Team and the Europe Finance Director.
• Regularly maintain detailed reconciliations of all balance sheet accounts, including intercompany positions, accruals, and prepayments, ensuring completeness and accuracy at each period end.
• Manage the statutory audit processes and lead the preparation of the annual statutory financial statements in accordance with UK GAAP / FRS 102, coordinating with external auditors and functional teams.
• Oversight of AR function and ensuring timely collections and aged debt management.
• Ensure effective internal controls are in place to support compliance with GAAP and applicable regulatory requirements for financial and fiscal reporting.
• Partner with the commercial and operations teams to ensure financial data accurately reflects the economics of the business — including marketplace revenue, marketplace fees, storage costs, and internal operational costs.
• Respond to ad-hoc information requests from internal and external stakeholders; exercise sound judgement in addressing or escalating issues as appropriate.
• Support unit economics analysis and brand-level profitability reporting, by ensuring the integrity of underlying data flowing into Netsuite.
• Relationship with the centralised AP function, ensuring coding accuracy, timely supplier payments, and that the Europe team's needs are well represented.
• Support the Finance Director and work directly with the accounting team to ensure accuracy and consistency across all financial outputs.
• Identify and implement solutions to streamline and accelerate the month-end close cycle, reducing manual effort and improving reliability.
• Support the development of automated and scalable financial processes, working alongside the finance team's data and tooling workstreams, with a focus on improving the control framework and reporting efficiency as the business grows.
• Partner with central Support Global Tax teams in corporation tax calculations and liaising with external tax advisors on planning and compliance matters.
• Develop a strong working knowledge of intercompany processes, and how they impact on the European P&Ls.
• Review lease accounting and ensure appropriate local GAAP adjustments are recorded for UK GAAP / FRS 102 and German HGB purposes, working closely with Global Accounting.

What will I need to thrive in this role?

• Qualified accountant (ACA or ACCA), ideally Big-4 trained and with post-qualification experience in industry a financial control or similar role.
• Prior exposure to ecommerce, marketplace, or consumer goods businesses preferred — comfort with high transaction volumes and revenue recognition.
• Experience preparing or managing statutory accounts under UK GAAP / FRS 102; German HGB and IFRS familiarity an advantage.
• Experience working with external auditors and managing year-end audit processes.
• Exposure to multi-entity or multi-jurisdictional structures.
• High attention to detail with a structured, methodical approach to financial control.
• Strong analytical capability — comfortable interrogating large datasets and working with finance systems and BI tools.
• Confident communicator, able to translate financial information for non-finance stakeholders and manage relationships with external advisors and auditors.
• Self-starter with the ability to manage competing priorities and deadlines in a fast-paced environment.
• Collaborative team player who can also work independently and take ownership of complex deliverables.
• Curiosity about data, tooling, and process improvement — an interest in how finance teams leverage technology is a genuine advantage in this role.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team
• Interview with Finance Director (1 hour)
• Interview with Accounting Manager (30 minutes)
• Interview with VP of Accounting (45 minutes)
• Final focus and Top Grading Interview
• Reference collection
• Offer/Decision

How can I stand out as an applicant?

• Be clear, concise and specific when explaining a point (STAR model and answer first are the suggested frameworks).
• Be prepared to talk about professional accomplishments with specific data to quantify examples.
• Be ready to talk about how you can add value and be the best addition to the team.
• Focus on mentioning how you would make a difference at Pattern.
• Be prepared to discuss your experience building new channels or functions, and what you learned along the way.

We are looking for individuals who are:

• Game Changers - A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics - A data fanatic is someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed - An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers - Someone who is a part of a team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolve quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• 28 days Holiday (increasing to 32 days with each year of service)
• Competitive salary
• Hybrid working (3 days a week in the office Tues-Thurs)
• Private Medical Insurance
• Enhanced Pension Scheme
• Enhanced Maternity and Paternity leave and pay
• Nursery Scheme
• Cycle to Work Scheme
• Regular company socials