At a Glance
- Tasks: Drive innovative demand generation strategies and lead impactful marketing campaigns.
- Company: Join a dynamic marketing team in a rapidly growing cloud services company.
- Benefits: Career growth through training, defined pathways, and internal mobility opportunities.
- Other info: Be part of a culture that values creativity and results-driven strategies.
- Why this job: Make a real impact while accelerating your career in a high-energy environment.
- Qualifications: Experience in demand generation and strong collaboration with sales teams required.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a high‑energy, impact‑focused Demand Generation Manager to join our high‑performing marketing team during a period of strong growth and opportunity. You will shape go‑to‑market activity, collaborating across sales, channel, and product to bring campaigns to life and ensure they land with the right audience at the right time. You'll work closely with Sales to deliver revenue‑focused campaigns, with the autonomy to introduce new ideas and leverage AI‑powered marketing tools. This is a unique opportunity to make a tangible impact while accelerating your career growth.
The ideal candidate brings hands‑on experience across demand and sales‑qualified lead generation within the Managed Cloud Services industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results. You will be a key contributor to the success of our go‑to‑market engine, helping to translate strategy into measurable business results.
Responsibilities
- Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
- Lead the end‑to‑end delivery of multi‑channel campaigns including ABM, events, thought leadership, and digital focused on acquisition, engagement, and lead conversion.
- Work closely with stakeholders from Sales, Channel, and Product to build campaigns that are aligned to shared business objectives and priorities.
- Actively participate in campaign kick‑off meetings and go‑to‑market planning, bringing insights around timing, tactics, and audience segmentation.
- Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
- Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
- Identify and act on opportunities to improve campaign efficiency and effectiveness, whether through creative testing, targeting refinements, or new channel opportunities.
Qualifications
- Multiple years experience in similar marketing or demand generation roles within a Cloud Services Provider or within B2B marketing agencies supporting MSP customers.
- Experience building and driving campaigns end‑to‑end from concept to execution.
- Strong commercial acumen and proven experience working closely with the sales team.
- Experience generating sales‑qualified leads, not just marketing leads.
- Experience in customer engagement, retention, and/or lifecycle management roles.
- Experience working with marketing automation platforms such as Pardot or Salesforce.
- Product marketing experience.
- Self‑driven and a team player.
- Self‑starter with the ability to deal with multiple stakeholders and manage complex scenarios.
- Experience with NPS program is desirable.
Benefits
Accelerate your career through learning and development opportunities, including strengths‑based training, defined career pathways, and internal mobility opportunities across the group.
Demand Generation Manager in London employer: Medium
Join a dynamic and innovative team as a Demand Generation Manager, where your contributions will directly influence our growth trajectory in the Managed Cloud Services industry. We pride ourselves on fostering a collaborative work culture that encourages creativity and autonomy, providing ample opportunities for professional development and career advancement. With access to cutting-edge AI marketing tools and a commitment to employee growth, this role offers a unique chance to make a meaningful impact while thriving in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medium and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medium are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medium on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medium. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medium. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medium:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medium’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medium
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medium will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medium, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
