At a Glance
- Tasks: Lead and execute growth marketing campaigns for Kpler’s trading business.
- Company: Join Kpler, a dynamic company focused on innovation and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace that values different perspectives.
- Why this job: Make an impact by driving demand and launching exciting new products.
- Qualifications: 4-6 years in B2B marketing with strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
As the Campaign Manager – Trading & Tools, you will lead the planning, execution, and performance tracking of integrated growth marketing campaigns for Kpler’s trading business units. Partnering closely with Product Marketing, Directors of Business Units, Sales, and Regional Marketers, you will gather requirements, define campaign objectives, and orchestrate cross‑functional efforts to launch new products and drive ongoing demand. You will collaborate with external agencies, vendors and internal teams to ensure campaigns are well‑coordinated, localised and optimised for performance. Success in this role will be measured by on‑time delivery, adherence to budget, and the ability to demonstrate campaign ROI through data‑driven insights.
Stakeholder coordination & requirements gathering: Serve as the liaison between Product Marketing, Business Unit Directors, Sales, Business Development and Growth Marketing to collect campaign briefs, timelines, and performance goals. Translate stakeholder needs into a detailed campaign plan, including messaging, channel mix, asset requirements, and budget allocation.
Campaign strategy & execution: Develop and execute integrated campaign roadmaps for product launches, feature releases, and evergreen demand‑generation programs across the Trading & Tools business unit.
Project management: Own end‑to‑end project management: build timelines, manage task owners, mitigate risk and ensure all deliverables meet quality standards and deadlines.
Performance measurement & analytics: Define key performance indicators (KPIs) for each campaign; conduct post‑campaign analysis, synthesising data from CRM to surface insights and actionable recommendations. Work with Marketing Operations to ensure data cleanliness and iterate on campaign elements to improve ROI.
Budget & vendor management: Monitor campaign budgets and track spend against projections. Manage relationships with external agencies, negotiate scopes of work, and ensure deliverables align with budget and timeline.
Skills & Competencies
- Experience: 4‑6 years of B2B marketing experience, preferably within commodity trading, with a proven track record managing integrated marketing campaigns from planning through execution and analysis.
- Project management expertise: Strong organisational skills with the ability to manage multiple simultaneous campaigns across different business units. Experience with project management tools to build and maintain detailed project plans.
- Data & analytics proficiency: Hands‑on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce). Ability to translate data into clear, concise reports and make data‑driven recommendations.
- Marketing skillset: Solid understanding of demand generation tactics, including digital advertising, email marketing, ABM and event marketing.
- Soft skills: Initiative‑driven mindset with a bias for action and the ability to thrive in a fast‑paced environment. Detail‑oriented with a commitment to quality and a strong sense of ownership over campaign outcomes. Collaborative team player who can build trust quickly and influence cross‑functional teams without direct authority.
- Communication: Excellent written and verbal communication skills in English; able to translate complex ideas into clear, compelling marketing assets.
- Stakeholder & vendor management: Excellent interpersonal and communication skills to liaise effectively with internal stakeholders (Product Marketing, Sales, Regional Marketers) and external agencies. Experience managing external partners, ensuring deliverables meet scope, budget, and timeline.
Diversity & Inclusion
Kpler is committed to providing a fair, inclusive and diverse work‑environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
Campaign Manager – Trading & Tools employer: Medium
Kpler is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for professionals seeking to make a meaningful impact in the trading sector. With a strong emphasis on employee growth, Kpler offers ample opportunities for career advancement through cross-functional collaboration and data-driven insights, all while being part of a diverse team that values unique perspectives. Located in a dynamic environment, employees benefit from a supportive atmosphere that encourages innovation and excellence in campaign management.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager – Trading & Tools
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medium and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medium are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medium on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medium. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager – Trading & Tools
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medium. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medium:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medium’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medium
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medium will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medium, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
