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- Tasks: Drive organic growth for our Sports Predictions app through ASO strategies and data-driven experimentation.
- Company: Join Crypto.com, the fastest growing global cryptocurrency platform with a supportive team culture.
- Benefits: Enjoy competitive salary, medical insurance, flexible work hours, and exciting career development opportunities.
- Why this job: Make a real impact in the fast-paced world of sports predictions and cryptocurrency.
- Qualifications: 3+ years of ASO experience and strong analytical skills required.
- Other info: Collaborate with top industry talent and grow your skills in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced ASO Manager to drive organic growth for our Sports Predictions vertical. This role is critical to improving app store visibility, conversion rates, and sustained user acquisition across iOS and Android.
You will work in a high-velocity environment, collaborating with product, growth, SEO, paid media, and creative teams while owning and executing the ASO strategy end-to-end. This is a hands-on role suited to a self-starter who thrives on experimentation, data, and impact. Our work spans data-driven creative experimentation, metadata optimization improvements, localization strategy, keyword research and optimization.
Key Responsibilities:
- Own and execute the ASO strategy across Apple App Store and Google Play.
- Drive keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning for multiple markets.
- Optimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests).
- Monitor and improve organic installs, impressions, CVR, and retention from app store traffic.
- Use ASO tools (e.g. AppTweak, AppsFlyer) to track performance, competitors, and opportunities.
- Leverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation.
- Partner closely with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives.
- Manage ASO inputs for app updates, new features, and major releases.
- Conduct competitive analysis within the predictions trading, fintech, crypto, and gaming-adjacent spaces.
- Report on performance with clear insights and actionable recommendations to stakeholders.
Qualifications & Skills:
- 3+ years of hands-on ASO experience for consumer mobile apps (iOS & Android).
- Proven experience working in fast-paced, high-growth environments.
- Strong understanding of App Store & Google Play algorithms, ranking factors, and CVR levers.
- Advanced experience using ASO tools such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms.
- Strong analytical ability and comfortable turning data into actionable insights quickly.
- Comfortable working with multiple stakeholders across product, growth, and marketing teams.
- Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment.
- Deep domain knowledge in Sports and experience working in the Sports industry.
Benefits:
- Competitive salary
- Medical insurance package with extended coverage to dependents
- Attractive annual leave entitlement including: birthday, work anniversary
- Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
- Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
- Work Perks: crypto.com visa card provided upon joining
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
ASO Manager (App Store Optimization) - Sports Predictions employer: Medium
Contact Detail:
Medium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASO Manager (App Store Optimization) - Sports Predictions
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your ASO projects and successes. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common ASO-related questions and scenarios. Think about how you would tackle specific challenges in app store optimisation and be ready to share your thought process.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Crypto.com.
We think you need these skills to ace ASO Manager (App Store Optimization) - Sports Predictions
Some tips for your application 🫡
Show Your ASO Skills: Make sure to highlight your hands-on ASO experience in your application. We want to see how you've driven organic growth and improved app store visibility in the past. Use specific examples to showcase your expertise!
Be Data-Driven: Since this role is all about data and experimentation, don’t forget to mention your analytical skills. We love candidates who can turn data into actionable insights, so share any relevant metrics or results from your previous roles.
Tailor Your Application: Take a moment to customise your application for us. Mention how your experience aligns with our needs in the Sports Predictions vertical. This shows that you’ve done your homework and are genuinely interested in the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Medium
✨Know Your ASO Tools
Familiarise yourself with ASO tools like AppTweak and AppsFlyer before the interview. Be ready to discuss how you've used these tools in your previous roles to drive organic growth and improve app store visibility.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical abilities by discussing specific examples where you turned data into actionable insights. Highlight any experience you have with keyword research and ranking optimisation, as this is crucial for the role.
✨Understand the Sports Industry
Since this role focuses on sports predictions, brush up on current trends and key players in the sports industry. Being able to speak knowledgeably about the market will show your passion and understanding of the field.
✨Collaborative Mindset
Be ready to talk about your experience working with cross-functional teams. Share examples of how you've collaborated with product, design, and marketing teams to align on growth initiatives and app updates, as teamwork is essential in this fast-paced environment.
