At a Glance
- Tasks: Lead brand storytelling and manage new product launches across diverse markets.
- Company: Join Medik8, a pioneering skincare brand with a mission for great skin.
- Benefits: Competitive salary, hybrid work, and opportunities for professional growth.
- Other info: Embrace a culture of inclusion and mentorship while driving impactful campaigns.
- Why this job: Shape the future of skincare in a high-growth, B Corp™ certified company.
- Qualifications: Experience in brand marketing, product launches, and team leadership.
The predicted salary is between 54000 - 66000 £ per year.
Salary: £65,000 + discretionary annual bonus
Location: London, UK (Hybrid)
Contract Type: Full-time, Permanent
About the Role
Medik8 is transforming the skincare industry with science-backed technology and clinically proven formulas. Operating with low egos and high standards, our mission is to simplify the route to great skin through our pioneering CSA Philosophy®: Vitamin C plus Sunscreen by day, and Vitamin A by night.
As our Senior Brand Marketing Manager (EMEA & RoW), you will serve as the primary custodian of our brand story and the core operational engine powering our New Product Launch (NPL) roadmap across Europe, the Middle East, Africa, and Rest of World markets. Reporting directly to the Head of Marketing, EMEA & RoW, you will own the regional end-to-end NPD stage-gate process, orchestrate 360° omnichannel brand campaigns, and set best-in-class visual merchandising standards across all retail and distributor partners.
If you thrive at the intersection of creative brand storytelling and rigorous commercial project management, this role offers an exceptional platform to shape regional expansion within a high-growth, B Corp™ certified global skincare brand.
In More Detail, Your Role Will Include:
- NPD Stage-Gate Launch Leadership: Lead and own the regional stage-gate process from brief through to counter launch; coordinate launch deliverables (trade sell-in decks, VM elements, PR samples, training toolkits) across a single master critical path.
- 360° Regional Campaign Delivery: Build and execute the annual EMEA & RoW brand campaign calendar; map hero SKU moments and seasonal activations across OOH, paid media, influencer seeding, and physical retail.
- Visual Merchandising & POS Frameworks: Set regional VM guidelines in collaboration with the Global VM team; oversee display artwork approvals, manage POS specifications, and conduct regular retail execution audits.
- Commercial & Supply Chain Forecasting: Partner with Demand Planning and Commercial teams on volume forecasting for core launches; identify operational risks and establish mitigating actions at least eight weeks prior to market rollout.
- Cross-Functional Collaboration & Budgeting: Chair regular cross-functional marketing syncs; act as the primary regional partner to Global Product teams; manage brand A&P expenditure, budget consolidation, and post-launch reviews (Weeks 4, 12, 26, 52).
- Team Guidance & Mentorship: Lead and mentor a Brand Marketing Executive, fostering their professional growth while maintaining high execution standards during busy launch cycles.
What We Are Looking For
Our Commitment to Inclusion (The 60% Rule): Research shows candidates from underrepresented backgrounds often only apply if they meet 100% of criteria. At Medik8, we care about potential and transferable talent. If you meet at least 60% of the essential criteria, we encourage you to apply!
Essential Criteria (What you definitely need):
- NPD Stage-Gate & Launch Expertise: Demonstrable track record managing multi-market new product launch stage-gate processes, critical paths, and cross-functional go-to-market workflows.
- Prestige Beauty / Skincare Affinity: Solid background in brand or product marketing within prestige skincare, cosmetics, or personal care environments.
- 360° Omnichannel Campaign Strategy: Proven experience delivering integrated brand marketing campaigns encompassing retail, earned PR, OOH, and digital channels.
- Visual Merchandising & In-Store Execution: Practical understanding of retail visual merchandising guidelines, POS print production artwork sign-offs, and counter design principles.
- Budget & Commercial Acumen: Experience managing brand A&P allocations, reviewing P&L campaign investments, and working with commercial teams on product sell-in and demand forecasting.
- People Leadership: Experience formally managing, coaching, or mentoring direct reports in a collaborative, fast-paced environment.
Desirable Criteria (The 'nice-to-haves'):
- Direct agency management experience across creative, production, and visual merchandising partners.
- Experience working with third-party distributor models alongside direct retail accounts.
- Working knowledge of modern project management tools (e.g., Asana, Monday.com, Smartsheet) or Digital Asset Management (DAM) platforms.
Senior Brand Marketing Manager - EMEA & RoW employer: Medik8
At Medik8, we pride ourselves on being an exceptional employer, fostering a collaborative and purpose-driven work culture that prioritises innovation and sustainability. Located at the Aylesbury Innovation Centre, we offer hybrid working arrangements, generous benefits including 25 days holiday, private medical insurance, and opportunities for professional growth through up-skilling support and flexible career paths. Our commitment to community and diversity ensures that every team member feels valued and empowered, making Medik8 a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Marketing Manager - EMEA & RoW
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medik8 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medik8 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medik8 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medik8. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Marketing Manager - EMEA & RoW
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medik8. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medik8:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medik8’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medik8
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medik8 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medik8, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
