UK Director of Ecommerce in Elstree

The Director of Ecommerce will be responsible for spearheading the direct‑to‑consumer (D2C) ecommerce strategy and operations, driving growth across both the D2C platform and Amazon channel. This role requires a strategic leader with deep commercial acumen, an ability to manage a high‑performing team, and a proven track record in ecommerce management. This position will own the full P&L, ensuring the achievement of ambitious sales and profitability targets, while optimising customer acquisition, retention, and the overall digital customer experience. This is a key role in the UK leadership team, focusing on our biggest growth channel, and the goal is to x 2.5 the size of D2C / Amazon over the next four years.

This is an exciting opportunity for a highly motivated and commercially savvy ecommerce leader to accelerate results in a fast‑paced, hyper‑growth environment. The successful candidate will be instrumental in shaping the future of the brand’s online presence, ensuring both short‑term success and long‑term sustainability. This is a hybrid role with 3 days per week based at our office in Borehamwood and 2 days from home.

Key Responsibilities

• Strategic Leadership
  • Develop and implement a comprehensive D2C ecommerce strategy aligned with business and financial goals.
  • Own and manage the full P&L, including sales forecasting, direct costs, and marketing investment, ensuring achievement of budgeted sales & profit targets.
  • Identify and act on market opportunities within skincare and ecommerce to continually develop & implement our strategic growth agenda, to maintain our competitive edge.
• Commercial & Channel Management
  • Oversee trading performance across D2C and Amazon channels, ensuring sales targets are met while safeguarding profitability & cross‑channel read‑across.
  • Lead the development and execution of trade and marketing plans, including new product launches and promotional activities for D2C and Amazon.
  • Ensure optimum product assortment across D2C and Amazon, based on an understanding of channel‑specific consumer preferences.
  • Manage the key relationship with the Amazon agency to ensure smooth operational and commercial running of the channel.
• Customer Acquisition & Retention
  • Oversee customer acquisition efforts, utilising a broad mix of paid media channels, including paid search, social, affiliates, and influencer partnerships.
  • Collaborate with the Head of Acquisition to meet ambitious customer acquisition targets and maximise return on investment (ROI).
  • Support the Head of Retention in delivering key retention initiatives to maximise engagement and recurring revenues from the customer base.
• Customer Experience & Digital Operations
  • Ensure best‑in‑class customer experience through seamless UX, checkout, and post‑purchase services.
  • Identify digital development requirements to drive future D2C business growth, collaborating with the Global Digital Team to deliver these on time and to the highest quality.
  • Collaborate with supply chain, logistics, and customer service teams to optimise the end‑to‑end customer journey.
• Team Leadership
  • Lead, mentor, and develop a high‑performing team of ten, with three direct reports.
  • Promote a culture of innovation, commerciality, and continuous improvement within the team.
  • Set clear goals and provide regular feedback, conducting formal performance reviews to drive team development.

Key Skills & Experience

• Proven experience as a Director of Ecommerce or in a similar senior leadership role within ecommerce.
• Strong commercial acumen with a track record of scaling up & driving significant revenue growth beyond £50m+, in the D2C space.
• Experience managing and growing a D2C business with a focus on P&L management, sales, cost control, and profit delivery.
• Experience in managing an Amazon business, including 3P models and outsourced agencies, is preferred but not essential.
• In‑depth understanding of digital marketing, online trading, and performance levers that drive ecommerce success.
• Exceptional leadership and people management skills, with experience leading teams.
• Data‑driven, highly numerical, and commercial mindset.
• Excellent stakeholder management, with experience communicating with and influencing senior stakeholders.

Desirable Experience

• Managing a > £25M D2C business with a proven track record of > 50% year‑on‑year growth.
• Overseeing a > £5M Amazon business, with a 3P model managed via an outsourced agency.
• A D2C generalist leader, able to drive growth and innovation across all aspects of the ecommerce business.

About us

Founded in 2009 by UK scientists and brothers, we are a British, B Corp™ certified skincare brand renowned for clinical results without compromise. Our mission is to simplify the route to great skin through our pioneering CSA Philosophy®: Vitamin C plus Sunscreen by day, and Vitamin A by night.

Culture & Benefits

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount + Annual Product Allowance, Annual Performance Bonus, Long Service Awards.
• Growth: Up‑skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.

Our BCorp Commitment to JEDI (Justice, Equity, Diversity & Inclusion): At Medik8, we are committed to cultivating a diverse, equitable, and inclusive workplace where every individual feels respected, valued, and empowered. We believe a rich tapestry of backgrounds, cultures, and perspectives fuels the innovation behind our products.

Research shows many candidates only apply if they meet 100% of a job description, however, we use the "60% Rule": if you meet over 60% of the requirements and have the passion to learn the rest, we want to hear from you.

Our Inclusive Hiring Standards

• Fair Chance Hiring: To support systemic justice, we do not request criminal record or credit checks during the application stage (unless legally required for the role).
• Blind Recruiting: We use anonymised CV screening to focus purely on your talent and reduce bias.
• Disability Confident: As a Level 2 employer, we guarantee an interview to disabled applicants who meet the minimum role criteria.
• Immigration Integrity: We welcome all applicants within current Home Office guidance on sponsorship and Right to Work.

Be your authentic self. Apply today.