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- Tasks: Lead innovative marketing strategies and campaigns across EMEA & RoW for a top beauty brand.
- Company: Join Medik8, a B Corp certified skincare brand committed to sustainability and quality.
- Benefits: Enjoy flexible working, private medical insurance, and generous holiday allowance.
- Why this job: Shape the future of beauty marketing while building a community of loyal advocates.
- Qualifications: Proven track record in marketing, strong leadership, and creative thinking skills required.
- Other info: Be part of a diverse team that values collaboration and innovation.
The predicted salary is between 72000 - 86000 £ per year.
The EMEA & ROW Head of Marketing plays a pivotal role in shaping and executing the integrated marketing plan for the region. Reporting to the Regional GM (EMEA & ROW), this leadership position requires a deep understanding of the latest in beauty brand, digital/social and trade marketing, with a proven track record of driving growth through brand-building strategies and 360 campaign activation in key European and Global Markets (Australia key strategic market outside of Europe).
Working closely with Channel teams (DTC, B2B) and directly with our distributors, you will be responsible for developing and overseeing brand marketing initiatives, focusing on driving consumer awareness and consideration in disruptive and innovative ways, building brand equity and category-leading engagement to foster a community of loyal consumers and advocates.
We are building the team under this role, with currently 1 Marketing Executive and 1 PR & Social Manager, but actively hiring for a Trade Marketing Manager. Within the D2C team in the region we also have Retention and CRM positions who work collaboratively to ensure the best omni-channel experience and exposure for customers. This is a hybrid role with 3 days per week based at our office in Borehamwood and 2 days from home. Salary: £85,000 - £100,000.
Key Responsibilities- Brand Marketing: Develop, evolve and implement a comprehensive full-funnel marketing plan that drives brand awareness in each of the countries, engagement and advocacy, delivering sales revenue across the multi-channel markets (DTC, Retail, Etail, Professional Clinics) and growing our community of loyal brand advocates.
- Brand Marketing: Bring the latest in marketing and beauty trends, ideas and opportunities to generate disruptive campaigns and always-on activations that are distinctively different and adequate to each of the territories.
- Brand Marketing: Responsibilities include but are not limited to: PR/thought leadership, events/experiential, social media, media and brand partnerships, influencer collaborations, sampling.
- Brand Marketing: Set, monitor and report back on brand and campaign performance metrics to evaluate success and make adjustments as needed, to drive marketing effectiveness.
- Brand Marketing: Use data-driven and consumer insights to make informed decisions and optimise marketing strategies.
- Trade Marketing: Work closely with the EMEA & ROW Head of E-commerce to ensure integration with performance marketing plans (paid social media, affiliates, SEM, influencers, CRM).
- Trade Marketing: Collaborate with the B2B Sales Team and our distributors, to optimise plans end-to-end, delivering and negotiating a trade marketing calendar that maximises visibility and conversion across each territory to include Professional, Retail, Etail and Pharmacy.
- Budget: Own the full EMEA & ROW Marketing budget: setting, allocating, and tracking spend across channels, markets, and partners to ensure alignment with business priorities and ROI targets.
- Budget: Execute against the Yearly Marketing calendar, on time and on budget, managing and fostering a strong relationship with Distributors’ teams, PR agencies, and Trade Marketing and Sales teams.
- Budget: Support BDMs in holding distributors to account for their contractual marketing spend and ensure optimised against our best practices and strategy.
- Brand Guardianship: Consistently maintain Medik8's brand identity, ensuring it aligns with the organisation's values and goals across the region and with all partners.
- Capability Building & Community Engagement: Build an engaged community of distributors' marketing teams.
- Capability Building & Community Engagement: Share best practices, insights and learning across the distributor network.
- Capability Building & Community Engagement: Support with capability building as required in our strategic distributors and BDMs.
- Team build & development: Grow & develop a team of marketing experts to support the growth ambitions of the region.
- Team build & development: Coach individuals to reach their full potential and work with them to build fulfilling careers.
- Team build & development: Collaborate with global and regional teams to ensure best practice sharing.
- A creative and innovative thinker, who can bring disruptive new ideas and lead a team and project to make them happen, at pace.
- A proven track record of campaign successes/ROI and business impact across multiple different markets.
- Strong understanding of consumer experience and preferences in different markets.
- An experienced leader and strong communicator/negotiator.
- Strong team builder and coach.
- Strong commercial acumen.
- European languages are beneficial but not necessary.
Founded in 2009 by UK scientists and brothers, we are a British, B Corp certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise. Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our CSA Philosophy of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin.
Culture & BenefitsWe are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It’s just who we are!
Some of the perks of being part of the Medik8 team include:
- 25 days holiday + bank holidays
- Flexible & Hybrid working
- Private Medical Insurance + Mental Health support
- Employee Assistance Program (EAP)
- Annual Performance Bonus
- Long Service Awards
- 75% discount + Annual Product Allowance
- Flexible Career opportunities
- Up-skilling support + regular Lunch & Learns
- 2 Volunteering days per year
- Matched Charitable Giving Scheme
At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work. Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements. The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you!
Head of Marketing EMEA & RoW in Elstree employer: Medik8
Contact Detail:
Medik8 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing EMEA & RoW in Elstree
✨Tip Number 1
Network like a pro! Reach out to your connections in the beauty and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use social media to share your insights on the latest trends in beauty marketing. This not only showcases your expertise but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company thoroughly, understand their brand values, and come armed with ideas on how you can contribute to their marketing strategy. Practice common interview questions and be ready to discuss your past successes in detail.
✨Tip Number 4
Don’t just apply anywhere—apply through our website! Tailor your application to highlight how your experience aligns with the role of Head of Marketing EMEA & RoW. Show us why you’re the perfect fit for our team and how you can drive growth in innovative ways.
We think you need these skills to ace Head of Marketing EMEA & RoW in Elstree
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the beauty industry and marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and our mission at Medik8.
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and campaign management. We’re looking for specific examples of how you’ve driven growth and engagement in previous roles, so don’t hold back!
Be Data-Driven: Since we value data-driven decision-making, include any metrics or results from your past campaigns. Show us how your strategies have led to measurable success, as this will resonate with our focus on effectiveness.
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you can explore more about our team and values there!
How to prepare for a job interview at Medik8
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their products, target audience, and recent marketing campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led that resulted in measurable success. Be ready to discuss the strategies you employed, the challenges you faced, and how you overcame them. This will demonstrate your ability to drive growth and engage consumers.
✨Be Data-Driven
Since the role requires using data-driven insights, come prepared with examples of how you've used analytics to inform your marketing strategies. Discuss how you set, monitored, and adjusted campaign performance metrics to optimise results. This will highlight your analytical skills and strategic thinking.
✨Engage with the Team Dynamic
As a leader, it's crucial to show that you can build and develop a team. Be ready to talk about your leadership style, how you coach individuals, and how you foster collaboration. Highlight any experience you have in building engaged communities or working cross-functionally, as this aligns with the company culture.
