UK Head of Digital Growth in Borehamwood

Reporting to the Director of Ecommerce, the Head of Acquisition will be responsible for setting and successfully executing the customer acquisition strategy. You will drive customer growth through all paid digital channels (PPC/SEO), working closely with the Social, Influencer, and Content teams to attract new customers to our digital channels, including Amazon. You will set clear direction across all customer touchpoints, measure CPA/ROAS/CAC, and work in partnership with the Head of Retention to set new customers up for long-term success (measured by LTV). This role would suit an expert who combines a strategic, analytical mindset with the resourcefulness to run with bright ideas in a fast-paced, "low ego" environment.

At Medik8, we protect our values as fiercely as our formulas; you will have the autonomy to sharpen your skills and the support of a passionate community as we work together to deliver our ambitious plans.

Salary: £80,000 - £100,000.

Hybrid Working: This is a hybrid role with 3 days per week based at our office and 2 days from home.

Location: We are currently based in Centennial Park, Elstree, however, we will be relocating to the Central London area in 2027.

Key Responsibilities

• Strategy: Set and gain stakeholder buy-in for the customer acquisition strategy across all digital marketing channels, including PPC, paid social, affiliates, influencer, display and Amazon.
• In-house/Agency Management: Lead internal and external teams across Search, Display, Social, and Amazon campaigns, from briefing through testing and optimisation.
• Campaign & Digital Asset Management: Oversee acquisition campaigns, including A/B testing, Media Mix modelling and continuous improvement initiatives.
• Budget, Forecasting & Data: Set and manage the acquisition budget, analyse ROI, and provide data-driven insights to inform future campaigns. Deliver reporting on KPIs and budget metrics.
• Platforms: Own digital marketing platforms, CRM, Amazon, and front/back-end technologies supporting customer acquisition across all touchpoints.
• Partnerships: Work closely with the Retention team and lead digital planning sessions with agency partners to support the trading plan.
• Leadership: Recruit, lead, and develop a high-performing acquisition team, providing coaching and training aligned with company growth objectives.

Critical Skills & Experience

• Proven experience in customer acquisition across paid and organic channels for a D2C business; beauty/skincare experience is advantageous but not essential.
• Experience in high-growth consumer businesses or relevant digital agencies, with a track record of growing a customer base by 30%+ in three years.
• Strategic mindset with experience translating vision into actionable growth plans.
• Highly analytical and data-driven, ideally with experience managing a recently established customer database.
• Strong commercial acumen with the ability to deliver against growth targets.
• Excellent stakeholder management skills and ability to collaborate cross-functionally.
• Alignment with company culture: self-starter, problem solver, and team-oriented in a creative, diverse environment.

About Us

Founded in 2009 by UK scientists and brothers, we are a British, B CorpTM certified skincare brand renowned for clinical results without compromise. Our mission is to simplify the route to great skin through our pioneering CSA Philosophy: Vitamin C plus Sunscreen by day, and Vitamin A by night.

Culture & Benefits

We are a team of collaborative go-givers fuelled by a purpose-driven mentality. Innovation is at our core; we pride ourselves on doing everything in-house, challenging the norm and pushing the boundaries of possibility. We work with integrity and agility, ensuring our commitment to sustainability and quality is never compromised. Above all, we believe in community. Our diverse talents work cross-functionally because we know we achieve more together.

Some of the perks of being part of the Medik8 team include:

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount + Annual Product Allowance, Annual Performance Bonus, Long Service Awards.
• Growth: Up-skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.

Our BCorp Commitment to JEDI

At Medik8, we are committed to cultivating a diverse, equitable, and inclusive workplace where every individual feels respected, valued, and empowered. We believe a rich tapestry of backgrounds, cultures, and perspectives fuels the innovation behind our products.

Research shows many candidates only apply if they meet 100% of a job description, however, we use the "60% Rule": if you meet over 60% of the requirements and have the passion to learn the rest, we want to hear from you.

Inclusive Hiring Standards

• Fair Chance Hiring: To support systemic justice, we do not request criminal record or credit checks during the application stage (unless legally required for the role).
• Blind Recruiting: We use anonymised CV screening to focus purely on your talent and reduce bias.
• Disability Confident: As a Level 2 employer, we guarantee an interview to disabled applicants who meet the minimum role criteria.
• Immigration Integrity: We welcome all applicants within current Home Office guidance on sponsorship and Right to Work. We never artificially manipulate role scopes or salaries to meet requirements.