At a Glance
- Tasks: Lead and innovate in programmatic advertising for top casino and sports betting brands.
- Company: Join a creative marketing agency that values diversity and collaboration.
- Benefits: Relocation to Lisbon, competitive salary, and opportunities for professional growth.
- Other info: Stay ahead of industry trends and drive impactful media strategies.
- Why this job: Shape the future of digital media while leading a high-performing team.
- Qualifications: 7+ years in programmatic advertising with leadership experience required.
The predicted salary is between 70000 - 90000 £ per year.
Medier isn’t just a marketing agency - we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns - we deliver results. Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
We’re seeking a visionary Head of Programmatic to lead our in-house programmatic function and shape the future of digital media for our renowned casino and sports betting brands. As the Head of Programmatic, you will own the strategic direction, operational excellence, and innovation across all programmatic channels. You will lead a high-performing team, drive cross-functional alignment, and ensure programmatic media delivers measurable business impact at scale.
Locations
Open to candidates currently based in, or willing to be relocated to Lisbon!
Key Responsibilities
- Leadership & Team Development: Lead, inspire, and grow the programmatic department, fostering a culture of continuous learning, accountability, and high performance. Define team structure, development roadmaps, and hiring plans to support business growth. Act as a strategic mentor, providing direction across complex programmatic initiatives and ensuring best-in‑class execution.
- Strategic Ownership: Own the long‑term programmatic strategy across display, video, DOOH, CTV, and emerging channels, ensuring alignment with company‑wide marketing and commercial objectives. Partner closely with senior marketing leadership, brand teams, CRM, data teams, and analytics to create unified, data‑driven media strategies.
- Operational Excellence: Oversee full‑funnel programmatic operations, including audience strategy, platform selection, bidding frameworks, optimization methodologies, and measurement. Establish repeatable processes, playbooks, and frameworks that scale globally across markets and brands. Ensure integration of programmatic activity with broader paid media, creative, and lifecycle marketing.
- Performance & Reporting: Lead the creation and communication of advanced performance dashboards, insights reports, and executive‑level presentations. Translate complex data into actionable recommendations that influence strategic decisions across the organization. Define and monitor KPIs tied to business outcomes rather than surface‑level metrics.
- Innovation & Industry Leadership: Stay ahead of industry trends— including AI, identity solutions, privacy changes, and new inventory opportunities—to guide the business through a rapidly evolving ecosystem. Drive testing, adoption, and optimization of key technologies (DSPs, SSPs, DMPs, CDPs, ad servers). Build and manage relationships with major platforms, vendors, and partners to secure competitive advantages.
Requirements
- 7+ years experience in programmatic advertising, with at least 3 years in a leadership or senior management role.
- Proven success in building, managing, and scaling high‑performing programmatic teams.
- Expert‑level knowledge of the programmatic ecosystem— including auction dynamics, identity, measurement, and ad tech infrastructure.
- Hands‑on and managerial experience with major platforms such as DV360, Adform, The Trade Desk, Criteo, AdRoll, and others.
- Demonstrated ability to drive measurable business impact through strategic media planning and optimization.
- Strong analytical mindset, excellent problem‑solving skills, and confidence working with complex datasets.
- Ability to influence senior stakeholders and collaborate across multiple departments.
- Comfortable navigating and adapting to rapidly evolving technologies, regulations, and market conditions.
Head of Programmatic - Relocation in London employer: Medier Agency
At Medier, we pride ourselves on being more than just a marketing agency; we are creative partners dedicated to delivering impactful results for our clients. Located in the vibrant city of Lisbon, we foster a dynamic work culture that values diversity, continuous learning, and innovation, providing ample opportunities for professional growth and development. As the Head of Programmatic, you will lead a talented team in shaping the future of digital media while enjoying the unique advantages of working in a city known for its rich culture and collaborative spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Programmatic - Relocation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medier Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medier Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medier Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medier Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Programmatic - Relocation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medier Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medier Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medier Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medier Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medier Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medier Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
