At a Glance
- Tasks: Lead innovative digital marketing campaigns to drive demand and improve patient outcomes.
- Company: Join Medidata, a leader in clinical trial technology with 25 years of innovation.
- Benefits: Enjoy competitive pay, bonuses, generous leave, and a hybrid work model.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Make a real impact in healthcare while developing your marketing skills.
- Qualifications: Experience in B2B marketing and a passion for digital strategies required.
The predicted salary is between 60000 - 80000 £ per year.
Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground‑breaking technological innovation across more than thirty‑eight thousand trials and 11 million patients, Medidata offers industry‑leading expertise, analytics‑powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end‑to‑end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster.
About the Medidata Team: Medidata is the leading cloud‑based platform for clinical trials, empowering life sciences organizations to bring life‑changing therapies to market faster. As part of Dassault Systèmes, we are at the forefront of innovation in clinical research, supporting a global ecosystem of life sciences companies with cutting‑edge technology and data‑driven solutions. This position offers the opportunity to contribute to our mission of improving patient outcomes while gaining hands‑on experience in demand generation marketing within the life sciences and clinical trial technology industry.
Your Mission: As the Senior Manager, Growth Marketing of an Experience Campaign, you will report to the Sr Director of Growth Marketing. In this role, you will serve as a strategic, hands‑on individual contributor responsible for leading the paid for digital, planning, execution, and measurement of an Experience demand generation program globally. You will bridge the gap between high‑performance paid media and content strategies to drive high quality leads and pipeline opportunities for an Experience marketing campaign.
Responsibilities:
- Integrated Campaign Execution: Partner with digital media team and external agency partners to design and execute multi‑channel demand generation programs across a variety of platforms, e.g. LinkedIn Social, Content Syndication and Programmatic DSPs, alongside outbound email and events.
- AI‑Driven Content Workflows: Implement AI‑driven content production workflows—utilizing LLMs (Gemini, ChatGPT, Claude, etc.)—to scale high‑quality demand gen assets, personalized email sequences, and dynamic ad copy while maintaining brand voice.
- Full‑Funnel Optimization: Manage the full performance marketing funnel, from top‑of‑funnel awareness (Display/Video) to bottom‑of‑funnel conversion, with a rigorous focus on lead quality and pipeline acceleration.
- Advanced Measurement & Analytics: Partner with Marketing operations to understand and action the measurement framework for the Experience campaign, utilizing Multi‑Touch Attribution (MTA), testing, and engagement patterns to provide clear insights and actionable recommendations for optimization.
- Workflow & Automation: Partner with Marketing Operations to lead the technical execution workflow within marketing automation platforms (Eloqua/Salesforce) and manage A/B testing strategies for landing pages and email performance.
- Cross‑Functional Collaboration: Partner with Product Marketing, Solution Sales Specialists, Business Development and subject matter experts to develop messaging and align content with search intent and technical SEO strategies to build topical authority.
- Strategic Planning: Contribute to quarterly marketing planning with data‑backed recommendations on budget allocation and channel diversification based on performance trends.
Qualifications:
- Solid experience in B2B or B2C marketing, with strong expertise in demand generation, digital marketing, and integrated campaign strategy.
- Paid Media Mastery: Proven experience managing high‑budget B2B campaigns across SEM (Google/Bing), Paid Social (LinkedIn/Meta), content syndication and Programmatic platforms.
- Content & AI Innovation: Proficiency in prompt engineering and AI‑assisted content tools (Gemini, Claude), testing and pilots to accelerate asset development and content refreshes.
- Advanced Analytics: Hands‑on experience with data visualization tools (Tableau, Google Analytics 4) and a deep understanding of campaign attribution models and media mix modeling (MMM).
- MarTech Stack: Expert‑level knowledge of CRM and automation tools (Salesforce, Eloqua, Outreach) and technical SEO/web analytics.
- Growth Mindset: A tactical, hands‑on executor who understands digital marketing, lead routing, and database segmentation.
- B2B Expertise: Deep understanding of the B2B Enterprise SaaS buyer journey and the ability to influence complex, matrixed teams.
Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non‑sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, family leave, life and disability insurance, a generous pension, and 25+ paid holidays per year. Medidata follows a hybrid office policy in which employees who are hired for an in‑person position are expected to work on site 3 days per week in the London Hammersmith Office.
Growth Marketing Senior Manager, Experience Campaign employer: MediData
Medidata is an exceptional employer that champions innovation and employee growth within the life sciences sector. With a strong focus on work-life balance, our hybrid office policy allows for flexibility while fostering collaboration in our vibrant London Hammersmith office. Employees benefit from comprehensive health packages, generous holiday allowances, and the opportunity to contribute to meaningful projects that improve patient outcomes globally.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Senior Manager, Experience Campaign
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MediData and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MediData are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MediData on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MediData. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Senior Manager, Experience Campaign
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MediData. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MediData:Show us that you’ve done your homework! In your application, briefly mention what you admire about MediData’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MediData
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MediData will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MediData, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
