At a Glance
- Tasks: Create and manage engaging social media content to promote public health.
- Company: Join the award-winning team at the MHRA, making a difference in healthcare.
- Benefits: Full-time role with competitive salary and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
- Why this job: Be at the forefront of health communication and influence public perception.
- Qualifications: Experience in social media strategy and excellent communication skills required.
The predicted salary is between 35000 - 45000 £ per year.
Full‑time, permanent. Based at 10 South Colonnade, Canary Wharf, London, E14 4PU.
About the Agency
The Medicines and Healthcare products Regulatory Agency (MHRA) enhances and improves the health of millions of people through the regulation of medicines and medical devices. The Communications and Engagement Group is a multi‑award‑winning team that supports the agency’s business outcomes by putting patients and the public at the centre of our work.
Key Responsibilities
- Scope, write, edit, produce and publish organic and paid‑for social media content to enhance the agency’s reputation and promote its contributions to public health and science nationally and globally.
- Manage the agency’s social media channels and support communications, media and marketing campaigns, using these channels to target, engage and communicate to audiences effectively.
- Plan and create content tailored to each platform, ensuring accessibility, usability and engagement for proactive announcements and reactive media handling.
- Advise staff and senior leaders on effective organic and paid‑for social media approaches, including for the executive committee and chief executive.
- Identify and collaborate with key influencers, patients, public stakeholders, the healthcare system and government partners to amplify messaging.
- Work with the visual and creative content lead to produce or commission products such as video, infographics, podcasts, live chats, broadcasts, blogs and Tweets.
- Use data and analytics to test and learn, optimising content for audiences.
Qualifications
- Experience developing, executing and evaluating organic and paid‑for social media activity, and using results to inform business decisions.
- Good knowledge and experience working with traditional media in a busy press office and ability to react to fast‑breaking news.
- Excellent written, social media engagement and oral communication skills, with a strong understanding of creating interesting, accessible content.
- Excellent interpersonal skills, influence relationships with influencers, journalists and senior managers, and handle conflict and challenge calmly.
Person Specification
- Behaviour: Communicating & Influencing, Managing a Quality Service, Seeing the Big Picture.
- Experience: Working with traditional media in a complex organisation and managing social media activity and optimisation.
- Technical: Strong written and oral communication skills for engaging content.
Social Media Specialist employer: Medicines and Healthcare Products Regulatory Agency
The Medicines and Healthcare products Regulatory Agency (MHRA) is an exceptional employer, offering a dynamic work environment in the heart of Canary Wharf, London. With a strong focus on employee growth and development, the agency fosters a collaborative culture where creativity thrives, particularly within the award-winning Communications and Engagement Group. Employees benefit from meaningful work that directly impacts public health, alongside opportunities to engage with key stakeholders and influencers in the healthcare sector.
Contact Details:
Medicines and Healthcare Products Regulatory Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist
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We think you need these skills to ace Social Media Specialist
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
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Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Medicines and Healthcare Products Regulatory Agency.
How to prepare for a job interview at Medicines and Healthcare Products Regulatory Agency
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
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✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
