Product Leader in London

Dr. Gabi is a fast-growing, AI-driven health and wellness “super app” for the US market, built around preventive care and personalization. Our platform blends face-scanning vital signs, health scoring, and AI-powered recommendations with personalized product guidance—wrapped in a modern, consumer-grade mobile experience. We are entering a growth and monetization phase focused on scaling downloads, improving activation and conversion, and expanding subscription revenue while refining the features users value most.

We are hiring a Product Leader – Growth to own the end-to-end growth strategy of our mobile app. This is a hands-on, data-driven product leadership role, not a feature factory or backlog-management position. You will focus relentlessly on:

• Growing app downloads, improving activation and conversion, optimizing subscription funnels and understanding what users value and will pay for.

This role is a Full-time Remote contract position (1099) with no fixed end date (ongoing engagement based on performance and business needs).

Working Hours: Medici is a US-based company with product and engineering teams distributed across South Africa and India. To support strong real-time collaboration with the core team, this role requires working hours that closely align with South Africa time (SAST) and provide solid overlap with India.

Key Responsibilities

• Own the full growth funnel: download → activation → engagement → subscription
• Review app performance daily (downloads, conversion rates, churn, retention). Identify where users get stuck (onboarding, paywalls, specific screens) and fix it
• Drive continuous improvement through experiments, iteration, and data
• Decide what features matter, what can be improved, and what can be removed
• Help define which features users value most and which they will pay for
• Partner with design to improve UX, flows, and paywall experiences
• Balance speed with quality — this is a stable app, not weekly reinvention
• Own subscription strategy and performance
• Work closely with marketing efforts (including TikTok ads and paid acquisition). Ensure traffic sent to the app actually converts
• Partner with external agencies while maintaining strong internal product judgment
• Collaborate daily with engineering teams in South Africa and India
• Be technically fluent — able to understand architecture, APIs, analytics, and occasionally jump in to debug or unblock issues
• Translate growth insights into clear product requirements and priorities
• Act as the connective tissue between product, engineering, marketing, and leadership

Qualifications

• 5+ years of Product Management experience, with direct ownership of a consumer mobile app
• Proven app growth experience — you can clearly explain how an app grew and what you did to make that happen
• Deep experience with app analytics, funnels, A/B testing, and conversion optimization
• Hands-on experience with subscriptions and monetization
• Strong technical foundation — you’ve coded before, understand APIs, and can jump into problems when needed
• Excellent UX and product intuition — you care deeply about flow, friction, and clarity
• Comfortable working directly with C-level leadership in a fast-moving startup

Why Join Us?

Medici is changing the healthcare system by delivering best-in-class preventive and complex condition care that dramatically improves outcomes, provides quick access to care, and significantly reduces medical costs with ambitious growth trajectory. We attract and cultivate team members who embody Medici values and are passionate about our mission to rebuild healthcare to what it should be.