Conversion Rate Optimisation Lead in Nottingham

The Team: Ecommerce

Hours: Full Time, Permanent

Location: Hybrid (Head office Nottingham)

Salary: £45k - £55k per annum (depending on experience)

Medichecks launched the UK’s first direct-to-consumer blood testing company and created a market where there was none. As well as the continued growth of our B2C business, we now see considerable opportunity to grow in the B2B and B2B2C space through our technology platform, Plasma. Our vision is to be part of everyone’s journey to better health. At Medichecks, we’re building a healthcare platform for the future. We’re a team of medics, designers, engineers and communicators who are intent on bringing our vision to life. We’d like to hear from people who want to use their skills and knowledge to improve people’s lives and help us create real change in the way that blood testing and insights can be delivered.

Purpose of this role

As the Conversion Rate Optimisation Specialist, you will sit within our Ecommerce team and be responsible for the CRO of our group of websites. You will be responsible for analysing user behaviour, creating test scenarios, analysing results and identifying conversion opportunities for improvement across our platforms. You will collaborate closely with all departments, including Ecommerce, Content, Design, PPC, SEO, development, paid social and CRM to ensure the seamless integration of data-driven insights across our services.

Role and responsibilities

• Data Analysis: Conducting in-depth analysis of user behaviour using various analytics tools. Utilising A/B testing, heatmaps, and other CRO techniques to gather insights into user interactions. Creating testing strategies and workflows to help deliver long-term results. Ability to spot trends, positive or negative, and take appropriate action. Experience with multivariate testing strategies. Meeting with the wider team to align CRO strategies with overall marketing and performance goals and to optimise campaign landing pages.
• UX and User Journeys: Create and optimise user journey maps to identify pain points and conversion bottlenecks. Collaborate with our design and development team to implement improvements to designs, navigation, content and layouts based on user behaviour analysis and test results. Analysing website data to identify patterns in user behaviour that indicate opportunities for improvement in the user journey.
• A/B Testing: Plan, execute, and analyse A/B testing priorities to determine the impact of changes on conversion metrics. Provide actionable recommendations based on test results and be comfortable presenting the findings and recommendations to the team. Designing and implementing A/B tests to evaluate the effectiveness of different web page designs or content strategies.
• Reporting and Documentation: Generate regular reports on key performance indicators related to conversion rates. Document and communicate findings, insights, and recommendations to relevant stakeholders. Preparing monthly reports for senior management that summarise key findings, the impact of implemented changes, and recommendations for future optimisation efforts.
• Industry research: Conducting research on industry trends and new technologies in CRO, Ecommerce and data analysis to continuously improve performance.

Skills and Experience

• Degree or substantial experience in a relevant field (e.g., Marketing, Data Science, Business Analytics).
• Proven experience as a CRO exec/manager in a similar role.
• Agency or in-house experience.
• Strong analytical skills and proficiency in using analytics tools and platforms such as Shopify, Google Analytics, Hotjar, Optimizely.
• Experience with A/B testing and experimentation methodologies.
• Familiarity with web development, particularly Shopify, UX and design principles is a plus.