At a Glance
- Tasks: Lead exciting brand campaigns and enhance our digital presence in healthcare.
- Company: Join Medicareplus, a leader in advanced wound care and infection prevention.
- Benefits: Enjoy a competitive salary, private medical cover, and 25 days annual leave.
- Other info: Hybrid working model after probation with excellent career growth opportunities.
- Why this job: Make a real impact on patient care while working in a dynamic environment.
- Qualifications: 3-5 years in brand management, ideally within healthcare or medical devices.
The predicted salary is between 40000 - 50000 £ per year.
At Medicareplus, we pride ourselves on being a leading force in advanced wound care and infection prevention. Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals. Join us in our commitment to excellence and become part of a culture that values collaboration and innovation.
We are now seeking a Brand Manager, who will support all marketing activities focusing on digital, social and events, with the overall objective of delivering agreed commercial goals. This includes planning and executing the organisation’s digital marketing activities, managing events and exhibitions, supporting the sales and clinical teams, responding to internal and external enquiries, coordinating product launches, and supporting the research and evaluation of our existing and potential customers and markets.
Based in Alperton, with good transport links and a staff car parking site, this will be office based during probation and then a hybrid working model will be offered.
Responsibilities- Develop and launch brand campaigns, in line with strategy to drive the brand vision
- Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
- Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches
- Build and enhance the digital and social presence of the organisation
- Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews
- Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
- Liaise with media partners, ad agency, printers and other suppliers for marketing collateral
- Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
- Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
- 3 to 5 years in brand, product or account management experience within wound care, healthcare or medical devices
- NHS experience is essential
- Degree educated, ideally in marketing, business or healthcare
- Experience of working in a fast growth environment
- Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation
- Data-driven, analytical and curious with excellent attention to detail
- Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills
- A chance to make a significant impact on healthcare outcomes for patients and clinicians
- Equipment: Laptop, mobile phone
- Benefits: Pension scheme, private medical cover, life assurance, 25 days annual leave (excluding bank holidays), eye test allowance and company sick days
- Employee Assistance Programme: Wisdom Wellbeing
- Employee discounts: Bright Exchange
- Access to online GP Services 24/7 via Livi
Contact Details:
Medicareplus International Ltd Recruitment Team
