At a Glance
- Tasks: Drive digital marketing, manage events, and enhance brand presence in healthcare.
- Company: Join Medicareplus, a leader in advanced wound care and infection prevention.
- Benefits: Competitive salary, annual bonus, private medical cover, and 25 days leave.
- Other info: Hybrid working model after probation and excellent career growth opportunities.
- Why this job: Make a real impact on patient care while growing your marketing skills.
- Qualifications: Degree in marketing or healthcare, with 3-5 years of relevant experience.
The predicted salary is between 40000 - 50000 £ per year.
At Medicareplus, we pride ourselves on being a leading force in advanced wound care and infection prevention. Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals. Join us in our commitment to excellence and become part of a culture that values collaboration and innovation.
We are now seeking a Brand Manager, who will support all marketing activities focusing on digital, social and events, with the overall objective of delivering agreed commercial goals. This includes planning and executing the organisation’s digital marketing activities, managing events and exhibitions, supporting the sales and clinical teams, responding to internal and external enquiries, coordinating product launches, and supporting the research and evaluation of our existing and potential customers and markets.
Based in Alperton, with good transport links and a staff car parking site, this will be office based during probation and then a hybrid working model will be offered. Reporting into the Marketing Manager, responsibilities include:
- Build and enhance the digital and social presence of the organisation
- Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews
- Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
- Liaise with media partners, ad agency, printers and other suppliers for marketing collateral
- Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
- Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
- Develop and launch brand campaigns, in line with strategy to drive the brand vision
- Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
- Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches
- Develop market intel and research competitors to be proactive/market responsive
- Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration
Personal profile:
- Degree educated, ideally in marketing, business or healthcare
- 3 to 5 years in brand, product or account management experience within wound care, healthcare or medical devices
- NHS experience is essential
- Experience of working in a fast growth environment
- Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation
- Data-driven, analytical and curious with excellent attention to detail
- Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills
Benefits include:
- A chance to make a significant impact on healthcare outcomes for patients and clinicians
- Competitive Base Salary: £40,000-£50,000
- Annual bonus
- Equipment: Laptop, mobile phone
- Benefits: Pension scheme, private medical cover, life assurance, 25 days annual leave (excluding bank holidays), eye test allowance and company sick days
- Employee Assistance Programme: Wisdom Wellbeing
- Employee discounts: Bright Exchange
- Access to online GP Services 24/7 via Livi
Brand Manager Marketing · London employer: Medicareplus International Ltd
At Medicareplus International, we are dedicated to fostering a collaborative and innovative work environment that empowers our employees to excel in their roles. As a Senior Regulatory Affairs Specialist in our Alperton office, you will benefit from competitive salaries, generous holiday allowances, and extensive professional development opportunities, all while contributing to meaningful advancements in patient care. Join us to be part of a supportive team that values your growth and well-being, ensuring you have the resources to thrive both personally and professionally.
Contact Details:
Medicareplus International Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager Marketing · London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medicareplus International Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medicareplus International Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medicareplus International Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medicareplus International Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager Marketing · London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medicareplus International Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medicareplus International Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medicareplus International Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medicareplus International Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medicareplus International Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medicareplus International Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
