Marketing, Communications, and Bid Support Lead

Job Description

Marketing, Communications, and Bid Support Lead

Location: London Bridge

About Us

Medicare Insourcing Services has a proven track record of assisting the NHS in reducing their

patient backlogs and improving patient outcomes via our insourcing model. We specialise in

providing highly skilled teams to offer additional support in diagnostics departments and

outpatient clinics across the UK. These services are delivered through extended hours,

weekends, and additional clinic capacity tailored to local demand.

Since our inception in 2018, we have supported over 450,000 patients per year, playing a key

role in keeping outpatient services running efficiently and safely. Our operations are led by a

Medical Director and Governance Team, which are managed from our London Bridge office. At

Medicare, we are committed to quality, continuity of care, and responsive solutions that ease

system pressures without compromising patient experience.

About the Role

The Marketing, Communications, and Bid Support Lead will be instrumental in enhancing

Medicare\’s brand visibility, client engagement, and commercial growth. This role combines

creative marketing strategy with execution of impactful campaigns and events, as well as direct

ownership of bid and proposal writing. The successful candidate will support the business

development process through compelling, accurate, and timely marketing and bid outputs.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and deliver targeted marketing campaigns, including monthly mailshots.

• Create and manage a content calendar for campaigns, events, case studies, and seasonal

marketing efforts.

• Design and lead CPD and networking events to support strategic client engagement and

brand positioning.

Brand and Marketing Collateral

• Create, update, and manage all marketing materials including brochures, slide decks,

internal templates, and external presentations.

• Develop and gather testimonials and case studies to support service promotion and bids.

• Ensure brand consistency across all client-facing and internal marketing materials.

Medicare Insourcing Services Limited, Unit 17.1, The Leather Market, Weston Street, London, SE1 3ER

Website & Social Media Management

• Manage, update, and optimise content across the company\’s website.

• Plan and schedule regular social media content to engage audiences and reflect business

priorities.

• Track performance and engagement metrics and suggest improvements based on insights.

Bid Writing, Proposal and Contract Support

• Take ownership of writing, editing, and submitting high-quality proposals and bid

documents.

• Working closely with Business Development leads to develop suitable themes, tailored

content, and persuasive narratives.

• Maintain and improve a central bid library including company information, case studies,

staff bios, and capability statements.

• Ensure all proposals are accurate, professional, timely, and aligned with brand and tone of

voice.

• Ensure all contracts are reviewed, are accurate and fit for purpose before being sent. Take

ownership of the contract writing process.

Event Management

• Plan and coordinate monthly CPD events and marketing-led conferences, ensuring smooth

logistics, attendance, promotion and follow up.

• Source venues, coordinate materials, and liaise with internal and external speakers.

• Execute event follow-up communications and performance reviews.

Collaboration & Reporting

• Collaborate across teams to ensure alignment between marketing, sales, and operations.

• Monitor effectiveness of marketing and bid initiatives, and report monthly to senior

leadership.

• Recommend and implement continuous improvements to strengthen brand and commercial

performance.

Skills and Qualifications

• Experience in marketing, bid writing, or communications (preferably in healthcare, B2B

services, or public sector).

• The ability to produce persuasive, high-quality bids, proposals, or tenders.

• Exceptional writing, editing, and storytelling skills, with a keen eye for detail.

• Experience with branding, content creation, and campaign management.

• Confident in managing websites, email platforms, and social media tools.

• Ability to manage multiple projects with competing deadlines.

• Skilled at engaging senior stakeholders and cross-functional teams.

Job Type: Full-time

Pay: £40,000.00-£50,000.00 per year

Work Location: In person