Director of Marketing and Development in Leighton Buzzard

Charity People is delighted to be partnering with the inspiring team at MedicAlert who are searching for a passionate, mission-driven Director of Marketing and Development. This is a pivotal leadership role responsible for accelerating membership growth, elevating brand visibility, and building a sustainable future through the development of high performing fundraising and partnership programmes. MedicAlert is the UK’s first and only charity provider of medical IDs. Placing their members at the heart of everything they do, the organisation’s work is underpinned by their belief that everyone deserves to feel safe and secure, regardless of their medical circumstances.

2024 marked the 60th anniversary of The MedicAlert Foundation. Over six decades, MedicAlert has been a trusted provider of emergency identification for individuals with medical conditions and allergies. MedicAlert’s purpose is simple yet powerful: To ensure that everyone with a medical condition or allergy can live a safer, more independent life – with emergency responders able to access their critical medical details instantly.

Location: Home based with occasional travel to the office near to Leighton Buzzard (1-2 times per month)

Salary: £60,000 FTE (£48,000 pro rata salary)

Hours: The role is offered on a part time, four day per week basis

Closing date: 9am Monday 16th February

Interviews: first round interviews will be held week commencing 23rd February, with second round week commencing 2nd March

The Role

This newly shaped leadership position brings together all marketing, brand, fundraising, and partnership activity across MedicAlert. As a key member of the Leadership Team you will set a bold strategic direction while staying close enough to the work to support and empower a lean, high performing team. Your leadership will drive new member acquisition, strengthen lifelong engagement across the MedicAlert community, grow diversified income streams, and elevate the organisation’s voice across the health, charity, and emergency response sectors. Ultimately, you’ll bring cohesion, ambition, and momentum to the functions you lead, helping secure a strong and sustainable future for this much loved, lifesaving charity.

Key Responsibilities

• Partnerships & Fundraising: Deliver an ambitious income strategy across Individual Giving, Trusts & Foundations, and corporate partnerships and grow strategic partnerships with health charities, patient organisations, and key stakeholders to extend reach and impact.
• Marketing Strategy & Delivery: Lead a multichannel marketing strategy to drive membership growth, retention, and engagement. Oversee lifecycle journeys, campaigns, and digital communications that deepen relationships and increase advocacy.
• Strategic Leadership: Shape and implement strategies across Marketing, Brand, and Income Generation, working closely with the COO on Membership Strategy. Lead and develop a high performing, data driven team focused on innovation and continuous improvement.
• Culture & Ways of Working: Champion a collaborative, respectful, and solutions focused culture across the organisation.

About You

This role is ideal for an inspiring, strategic, and values driven leader who thrives on impact. You will bring expertise across marketing, brand, income generation, and partnerships – and the ability to unify these disciplines into one powerful engine for growth. You will be passionate about MedicAlert’s lifesaving mission and motivated by the opportunity to make a profound difference to people’s lives. You will excel at both strategy and delivery, able to think big while rolling up your sleeves when needed. You’ll build strong, trusted relationships internally and externally, and create a positive, collaborative, high performing culture.

To Apply

To express your interest in this fantastic opportunity, please send your CV to Kevin Croasdale and Alice Wood at Charity People, our recruitment partner (MedicAlert@charitypeople.co.uk). If your profile aligns with what we’re looking for, we will be in touch with more information and next steps.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.