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- Tasks: Lead marketing strategies to boost B2C sales and manage digital campaigns.
- Company: Join MLA, a top-rated agency recognized for excellence in the UK.
- Benefits: Enjoy a competitive salary, private healthcare, and 25 days of annual leave.
- Why this job: Be part of a dynamic team that values innovation and success in marketing.
- Qualifications: Must have extensive B2C marketing experience and a proactive, detail-oriented approach.
- Other info: MLA has won multiple awards for its outstanding services and workplace culture.
The predicted salary is between 43000 - 72000 £ per year.
The role: This is a leadership role within the business. The ideal candidate would be an expert in marketing and lead generation, with a high level of experience in driving B2C sales. If this is you, then MLA wants to speak to you.
Joining our lively and committed team based in Liverpool, the role involves:
Key responsibilities:
- Manage and continually develop B2C website and sales portal
- Develop marketing strategies to drive B2C sales, to meet agreed sales targets
- Identify and manage third-party lead generation partner companies
- Plan and manage full digital marketing campaigns
- Monitor and analyse data related to marketing performance
- Manage social media content for the brands
- Produce reports on marketing activity and results
- Manage, develop and promote the brand, to build brand awareness
- Develop and implement multi-channel campaigns, focused on digital first but also with traditional methods
- Assist with all areas of marketing, within the business as required
Qualifications:
- All round marketing experience with a digital-first approach
- Previous experience at a high level, in B2C marketing
- Experience in lead generation and marketing funnels
- Experienced in managing email marketing campaigns
- Experience in paid social media, creating ads, creating copy and managing budgets
- Stakeholder management experience and ability to build positive relationships both internally and externally
- Proactive approach to tasks, with a ‘can do’ attitude
- Tenacity and drive to seek new business and meet or exceed targets
- Self-motivation with strong organisational and time management skills
- Good IT skills including production, presentation and analysis of MI
- Ability to work under pressure and a desire to succeed
- Team player with impeccable attention to detail and the ability to multi-task.
Our Awards and Values
MLA won the ‘Medicolegal Provider of the year’ award in 2020 and 2021 for the best agency in the UK and were finalists in the ‘Best Employer’ award at the British Claim Awards.
Package
Salary £50k – £60K
Company Stakeholder Pension
Private Healthcare
25 days Annual Leave plus Bank Holidays
If you’d like to speak to us about our medical reporting services and how we can support your case, please contact our expert team today.
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Head of Marketing Liverpool employer: Medical-Legal Appointments Limited
Contact Detail:
Medical-Legal Appointments Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Liverpool
✨Tip Number 1
Make sure to showcase your leadership skills during the interview. Highlight any previous experience where you successfully led a marketing team or project, as this role requires strong management capabilities.
✨Tip Number 2
Prepare to discuss specific B2C marketing strategies you've implemented in the past. Be ready to share examples of how these strategies drove sales and improved brand awareness.
✨Tip Number 3
Familiarize yourself with the latest trends in digital marketing and lead generation. Being able to discuss current tools and techniques will demonstrate your proactive approach and expertise in the field.
✨Tip Number 4
Network with professionals in the industry, especially those who have experience in B2C marketing. Building relationships can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Head of Marketing Liverpool
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Head of Marketing position. Highlight key responsibilities and qualifications that resonate with your experience, especially in B2C marketing and lead generation.
Tailor Your CV: Customize your CV to reflect your relevant experience in digital marketing, lead generation, and managing marketing campaigns. Use specific metrics to demonstrate your success in previous roles, such as sales growth or campaign performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your proactive approach. Mention specific examples of how you've driven B2C sales and managed successful marketing strategies in the past.
Highlight Your Skills: In your application, emphasize your skills in stakeholder management, data analysis, and social media content creation. Make sure to mention your ability to work under pressure and your attention to detail, as these are crucial for the role.
How to prepare for a job interview at Medical-Legal Appointments Limited
✨Showcase Your B2C Expertise
Be prepared to discuss your previous experience in driving B2C sales. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to meet the company's sales targets.
✨Demonstrate Digital Marketing Knowledge
Since the role emphasizes a digital-first approach, be ready to talk about your experience with digital marketing strategies. Discuss any successful multi-channel campaigns you've implemented and how you utilized data to optimize performance.
✨Highlight Stakeholder Management Skills
The ability to build positive relationships is crucial. Prepare examples of how you've effectively managed stakeholders in past roles, focusing on collaboration and communication that led to successful outcomes.
✨Prepare for Data Analysis Discussion
As monitoring and analyzing marketing performance is key, be ready to discuss the tools and metrics you use to evaluate campaign success. Share insights on how data has informed your marketing decisions in the past.
