At a Glance
- Tasks: Lead digital fundraising campaigns and optimise performance for impactful healthcare initiatives.
- Company: Join Medical Aid for Palestinians, a leading charity making a difference.
- Benefits: Competitive salary, flexible working, and the chance to make a real impact.
- Other info: Work in a dynamic team with opportunities for personal and professional growth.
- Why this job: Use your marketing skills to directly support lifesaving healthcare for Palestinians.
- Qualifications: Experience in digital performance marketing and strong analytical skills required.
The predicted salary is between 44034 - 46481 £ per year.
Welcome to MAP
About us
Medical Aid for Palestinians (MAP) works for the health and dignity of Palestinians living under occupation and as refugees. We are the leading UK charity delivering health and medical care to those worst affected by conflict, occupation and displacement in the occupied Palestinian territory and Lebanon.
About the role
We're looking for a Senior Digital Performance Marketing Officer to help drive forward MAP's digital fundraising programme at a pivotal moment for our work. You'll lead on the delivery of complex, multi-channel paid acquisition campaigns - recruiting new cash and regular givers through Meta, Google Ads, programmatic display and beyond - while shaping the strategy, testing plans and attribution models that make our digital fundraising smarter and more effective. This is a role with real scope: you'll manage campaigns end-to-end, drive conversion rate optimisation across our key digital products, and build the processes and content pipelines that let a small but ambitious team punch above its weight. If you're a performance marketer who wants your skills to translate directly into lifesaving healthcare for Palestinians, this is your chance. As you will have seen from the role profile, this post requires a minimum of two days per week in our London office. MAP has a flexible working policy to support employees with additional needs, caring responsibilities etc. However, it will not be possible for this role to be completely remote.
About you
What you'll do
- Lead the delivery of MAP's paid digital fundraising programme, from campaign briefing through to optimisation and review
- Develop and oversee our Conversion Rate Optimisation (CRO) roadmap
- Support on the development of our paid digital strategy, attribution models and reporting
- Build and run testing plans to identify and scale what works
- Improve internal and agency processes, including content sourcing and sign-off pipelines
- Manage relationships with external creative and media agencies
- Support budgeting, forecasting and compliant conversion tracking
What we’re looking for
- Proven experience managing paid digital performance marketing campaigns across channels including Meta Ads, Google Ads and programmatic display
- A strong eye for creative and storytelling, and an understanding of how paid and owned channels work together
- Confidence managing multiple complex campaigns and competing priorities
- Strong analytical skills - able to turn data from multiple sources into clear, actionable reporting
- Demonstrable experience influencing and managing stakeholders, internally and externally
- A good understanding of GDPR and the Fundraising Code of Practice
- Desired experience working on regular giving recruitment campaigns across digital and direct marketing channels
- Experience in a charity, humanitarian or campaigning environment is a plus, but not essential
Recruitment Process
Interviews will take place on Microsoft Teams.
Equal opportunities
MAP aims to be an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
Background checks
As an organisation MAP is committed to the welfare and protection of children and vulnerable adults. MAP will conduct appropriate background and references checks.
Senior Digital Performance Marketing Officer employer: Medical Aid for Palestinians
Medical Aid for Palestinians is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation in the charitable sector. Based in London, employees benefit from a supportive environment that fosters professional growth and development, alongside the opportunity to make a meaningful impact through securing significant funding for vital humanitarian efforts. With a focus on team success and ambitious goals, MAP provides a rewarding experience for those passionate about making a difference.
Contact Details:
Medical Aid for Palestinians Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Performance Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Medical Aid for Palestinians and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Medical Aid for Palestinians are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Medical Aid for Palestinians on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Medical Aid for Palestinians. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Performance Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Medical Aid for Palestinians. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Medical Aid for Palestinians:Show us that you’ve done your homework! In your application, briefly mention what you admire about Medical Aid for Palestinians’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Medical Aid for Palestinians
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Medical Aid for Palestinians will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Medical Aid for Palestinians, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
