At a Glance
- Tasks: Create innovative digital strategies and analyse campaign performance to drive client success.
- Company: Join a vibrant agency with a talented team and a fun culture.
- Benefits: Competitive salary, 25 days leave, birthday off, and exciting social events.
- Other info: Hybrid work model with opportunities for personal development and team collaboration.
- Why this job: Make an impact in digital marketing while developing your career in a supportive environment.
- Qualifications: 5+ years in strategic planning and a degree in marketing or related field.
The predicted salary is between 40000 - 50000 € per year.
Do great work, have great fun and develop your career alongside a group of ridiculously talented people. As an experienced Strategic Planner, you’ll be responsible for developing and guiding the strategic direction of digital campaigns, ensuring alignment with our clients’ goals. Demonstrating a deep understanding of consumer behaviour, digital channels, media plans, and data analytics, you’ll craft compelling strategies that integrate performance and technology that drives commercial success.
We offer a hybrid approach and are in the office 3 days per week, based near the Metro Centre in Gateshead.
You’ll be responsible for:
- Creating insightful and creative digital strategies that effectively address business objectives for our clients.
- Conducting comprehensive research on consumer behaviour, channel strategies, and competitor landscapes to inform strategic decisions.
- Creating detailed strategic plans that outline campaign goals, target audience, messaging, and key performance indicators (KPIs).
- Collaborating with other agency teams to ensure the strategic vision is effectively translated into compelling campaign ideas and executions.
- Presenting strategic concepts and campaign plans to clients and internal teams, articulating the rationale behind strategic decisions.
- Building excellent relationships with clients, maintaining a deep understanding of their industry, competitors, and business goals.
- Monitoring, analysing and reporting on the performance of digital campaigns, using data to refine and optimise strategies.
- Collaborating with analytics teams to assess the effectiveness of campaigns against KPIs and make data-driven adjustments as needed.
When you join our crew you get a platform to shine and a competitive salary and bonus scheme, 25 days annual leave with the option to buy more (plus public holidays and your birthday off), social activities and office events including our famous monthly breakfast buffets, as well as a range of wellbeing options, a personal development plan, and more!
The person ideally you’ll have:
- 5+ years of experience in strategic planning within a digital marketing agency or related industry.
- A degree or equivalent experience in marketing, advertising, psychology, or related field.
- Good understanding of the agency model and the importance of content in marketing campaigns.
- Strong understanding of digital marketing channels, including SEO, PPC, content marketing, and social media, with knowledge of branding and positioning strategies.
- Experience with customer journey mapping, data analysis tools (e.g., Google Analytics, Excel) and market research methodologies.
- Superb storytelling and presenting skills, with the ability to articulate complex ideas clearly and persuasively.
- Clear commercial skills, able to understand business priorities and growth drivers, and how your strategies will support our clients' success.
And fantastic if you also have:
- Experience working in a dynamic agency environment and/or for public sector organisations.
- A great attitude and willingness to support colleagues and contribute to a positive team spirit.
- A passion to train and share skills with other team members and departments.
Strategic Planner employer: MediaWorks
Join a vibrant team of talented professionals in Gateshead, where creativity meets strategy in a dynamic agency environment. We offer a hybrid work model, competitive salary, generous annual leave, and numerous opportunities for personal and professional growth, all while fostering a fun and collaborative culture that celebrates success and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Planner
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Strategic Planner role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital strategies and campaigns. We want to see how you’ve used data analytics and consumer behaviour insights to drive success for clients.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. We love candidates who can clearly articulate their strategic decisions and the rationale behind them. Make sure you can present your ideas confidently!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re excited to meet someone who shares our passion for creating compelling digital strategies.
We think you need these skills to ace Strategic Planner
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Strategic Planner role. Highlight your experience in digital marketing, consumer behaviour, and data analytics to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re passionate about strategic planning and how your background makes you an ideal candidate. Share specific examples of successful campaigns you've worked on to grab our attention!
Showcase Your Analytical Skills:Since we value data-driven decisions, don’t forget to mention your experience with tools like Google Analytics and Excel. We want to see how you’ve used data to optimise strategies and drive success in past roles.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get in touch with you quickly!
How to prepare for a job interview at MediaWorks
✨Know Your Stuff
Before the interview, dive deep into the company’s recent campaigns and their strategic direction. Familiarise yourself with their clients and the industries they operate in. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analytics to inform your strategies. Bring along case studies or reports that highlight your ability to monitor and optimise campaign performance. This will demonstrate your analytical prowess and understanding of KPIs.
✨Master the Art of Storytelling
As a Strategic Planner, your ability to present ideas clearly is crucial. Practice articulating your past strategies in a compelling way. Use storytelling techniques to make your points memorable, and don’t shy away from showcasing your creativity in problem-solving.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their team dynamics and client relationships. This shows that you’re not just interested in the role, but also in contributing positively to their culture and team spirit.
