At a Glance
- Tasks: Create innovative digital strategies and analyse campaign performance to drive client success.
- Company: Join a vibrant agency with a talented team and a fun culture.
- Benefits: Competitive salary, 25 days leave, birthday off, and exciting social events.
- Other info: Hybrid work model with opportunities for personal development and team collaboration.
- Why this job: Make an impact in digital marketing while developing your career in a supportive environment.
- Qualifications: 5+ years in strategic planning and strong understanding of digital marketing channels.
The predicted salary is between 40000 - 50000 £ per year.
Do great work, have great fun and develop your career alongside a group of ridiculously talented people. As an experienced Strategic Planner, you’ll be responsible for developing and guiding the strategic direction of digital campaigns, ensuring alignment with our clients’ goals. Demonstrating a deep understanding of consumer behaviour, digital channels, media plans, and data analytics, you’ll craft compelling strategies that integrate performance and technology that drives commercial success.
We offer a hybrid approach and are in the office 3 days per week, based near the Metro Centre in Gateshead.
You’ll be responsible for:
- Creating insightful and creative digital strategies that effectively address business objectives for our clients.
- Conducting comprehensive research on consumer behaviour, channel strategies, and competitor landscapes to inform strategic decisions.
- Creating detailed strategic plans that outline campaign goals, target audience, messaging, and key performance indicators (KPIs).
- Collaborating with other agency teams to ensure the strategic vision is effectively translated into compelling campaign ideas and executions.
- Presenting strategic concepts and campaign plans to clients and internal teams, articulating the rationale behind strategic decisions.
- Building excellent relationships with clients, maintaining a deep understanding of their industry, competitors, and business goals.
- Monitoring, analysing and reporting on the performance of digital campaigns, using data to refine and optimise strategies.
- Collaborating with analytics teams to assess the effectiveness of campaigns against KPIs and make data-driven adjustments as needed.
When you join our crew you get a platform to shine and a competitive salary and bonus scheme, 25 days annual leave with the option to buy more (plus public holidays and your birthday off), social activities and office events including our famous monthly breakfast buffets, as well as a range of wellbeing options, a personal development plan, and more!
The person ideally you’ll have:
- 5+ years of experience in strategic planning within a digital marketing agency or related industry.
- A degree or equivalent experience in marketing, advertising, psychology, or related field.
- Good understanding of the agency model and the importance of content in marketing campaigns.
- Strong understanding of digital marketing channels, including SEO, PPC, content marketing, and social media, with knowledge of branding and positioning strategies.
- Experience with customer journey mapping, data analysis tools (e.g., Google Analytics, Excel) and market research methodologies.
- Superb storytelling and presenting skills, with the ability to articulate complex ideas clearly and persuasively.
- Clear commercial skills, able to understand business priorities and growth drivers, and how your strategies will support our clients' success.
And fantastic if you also have:
- Experience working in a dynamic agency environment and/or for public sector organisations.
- A great attitude and willingness to support colleagues and contribute to a positive team spirit.
- A passion to train and share skills with other team members and departments.
Strategic Planner in Newcastle upon Tyne employer: MediaWorks
Join a vibrant team where your expertise as an Organic Search Director will not only be valued but will also drive significant business outcomes. Located near the Metro Centre in Gateshead, we offer a dynamic work culture that promotes collaboration, continuous learning, and personal development, alongside competitive benefits such as 25 days of annual leave, social events, and a focus on wellbeing. Here, you’ll have the opportunity to lead a talented group of SEO professionals, ensuring your impact is felt across the organisation while enjoying a supportive environment that encourages innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Planner in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MediaWorks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MediaWorks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MediaWorks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MediaWorks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Planner in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MediaWorks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MediaWorks:Show us that you’ve done your homework! In your application, briefly mention what you admire about MediaWorks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MediaWorks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MediaWorks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MediaWorks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
