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For Companies At a Glance
- Tasks: Manage high-performing PPC campaigns and drive qualified leads for clients.
- Company: Join a dynamic team at Mediawave, focused on innovative advertising solutions.
- Benefits: Flexible freelance hours, competitive pay, and the chance to showcase your skills.
- Why this job: Make an impact with your expertise in paid search and help clients achieve their goals.
- Qualifications: 10+ years of experience in paid search and strong analytical skills required.
- Other info: Opportunity for ongoing contract after a successful trial period.
The predicted salary is between 200 - 300 £ per hour.
We are looking for a Freelance Paid Search Specialist who balances technical expertise with a collaborative mindset. In this role, you will be an integral part of our team, working closely with operations to align on strategy, drive qualified leads, and ensure our collective efforts maximise ROI for our clients.
Key Responsibilities
- Develop, implement, and manage high-performing PPC campaigns across Google Ads, Bing Ads, and potentially Paid Social (Meta/LinkedIn).
- Conduct in-depth keyword research, competitor analysis, and audience targeting.
- Write compelling ad copy, test headlines/CTAs, and manage ad creative execution.
- Monitor budgets, bids, and campaign pacing, ensuring efficient spend.
- Track and analyse key metrics (CTR, CPC, CPA, ROAS, Quality Score) using Google Analytics (GA4).
- Provide and advise on sophisticated media plans with strong market insights and clear planning logic.
- Ability to drive upsell opportunities and strengthen storytelling within media plans.
- Provide regular performance reports and actionable optimisation recommendations.
- Stay updated on platform changes, trends, and new beta features.
You’re probably a match if
- Proven experience (10+ years) with cross-region paid search strategies and growth plans for global clients.
- Deep expertise in Google Ads (Search, Display, Shopping) and Microsoft Advertising.
- Strong analytical skills with proficiency in Google Analytics 4.
- Experience with remarketing, feed-based ads (Shopping), and performance max campaigns.
- Excellent communication and reporting skills.
- Google Ads Certifications (Search, Shopping) are a plus.
Here’s a Taste of What’s On Offer
- Type: Freelance / Contract
- Estimated Hours: 10-15 hours/week
- Duration: 3 months trial with ongoing contract
- Budget: £200 per account per month
To Apply
Please submit your resume and examples/case studies of past campaign successes (mentioning metrics/ROI).
Freelance Paid Search (PPC) Specialist employer: Mediawave
Contact Detail:
Mediawave Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Paid Search (PPC) Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the PPC world and let them know you're on the lookout for freelance gigs. You never know who might have a lead or can refer you to someone looking for a specialist.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, complete with metrics and results. This will help potential clients see the value you bring to the table and make you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! The digital marketing landscape is always changing, so keep an eye on the latest PPC strategies and platform updates. This knowledge will not only impress clients but also help you optimise their campaigns effectively.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for talented PPC specialists like you. Don’t miss out on the chance to join our team and make a real impact with your expertise.
We think you need these skills to ace Freelance Paid Search (PPC) Specialist
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 10+ years of experience in paid search strategies. We want to see how you've driven growth for global clients, so don’t hold back on those impressive metrics and case studies!
Craft Compelling Ad Copy: Since writing compelling ad copy is part of the gig, why not showcase your skills right from the start? Include examples of your best ad copy in your application to give us a taste of what you can do.
Be Data-Driven: We love numbers! When you talk about your past campaigns, make sure to include key metrics like CTR, CPC, and ROAS. This will show us that you’re not just creative but also analytical, which is crucial for this role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Mediawave
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Bing Ads, and any other platforms mentioned in the job description. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows that you not only have the experience but also understand the nuances of paid search.
✨Show Off Your Analytical Skills
Since the role requires strong analytical skills, prepare to talk about how you've tracked and analysed key metrics like CTR, CPC, and ROAS in past campaigns. Bring examples of how your insights led to actionable recommendations that improved campaign performance. This will demonstrate your ability to drive results.
✨Communicate Clearly
Excellent communication is key in this role, so practice articulating your thoughts clearly and concisely. Be prepared to explain complex concepts in a way that's easy to understand. You might even want to prepare a few questions to ask the interviewer about their current PPC strategies to show your collaborative mindset.
✨Stay Updated on Trends
The digital marketing landscape is always changing, so make sure you're up-to-date with the latest trends and platform changes. Mention any recent updates or beta features you've explored and how they could benefit the company. This shows that you're proactive and passionate about your field.