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- Tasks: Lead multicultural media campaigns and optimise performance across diverse channels.
- Company: Join Mediareach, a top multicultural advertising agency making waves in the UK.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on mentorship and innovation.
- Why this job: Make a real impact by connecting brands with diverse audiences through innovative strategies.
- Qualifications: 5+ years in media planning, strong analytical skills, and excellent communication.
The predicted salary is between 40000 - 50000 £ per year.
Mediareach is a leading multicultural integrated advertising agency, helping brands connect with diverse audiences across the UK through culturally intelligent strategy, media, and creative. We specialise in reaching ethnic minority communities through data-driven insights, community understanding, and innovative media solutions.
We are looking for a highly strategic and hands-on Media Planning & Buying Manager to lead the development and execution of cross-channel media campaigns. This role is central to ensuring our clients effectively reach multicultural audiences through the most relevant, efficient, and culturally nuanced media channels.
You will be responsible for planning, negotiating, and delivering campaigns across digital and traditional media, while continuously optimising performance and identifying new opportunities within diverse audience segments.
Key Responsibilities- Media Strategy & Planning
- Develop integrated media strategies aligned with client objectives, with a strong focus on multicultural audience targeting.
- Translate audience insights and data into actionable media plans across digital, social, programmatic, OOH, print, and broadcast.
- Identify culturally relevant media channels, publishers, and platforms.
- Media Buying & Execution
- Plan and execute media buys across key channels (offline and digital).
- Lead negotiations with media owners to secure optimal rates and added value.
- Manage campaign budgets, pacing, and delivery to ensure efficiency and ROI.
- Performance & Optimisation
- Monitor and analyse campaign performance, providing actionable insights and recommendations.
- Optimise campaigns in-flight to maximise effectiveness.
- Produce clear, client-facing reports demonstrating performance against KPIs.
- Client Management
- Act as a key point of contact for clients on media-related matters.
- Present media strategies, plans, and results confidently and persuasively.
- Build strong, trusted relationships with clients.
- Team & Collaboration
- Work closely with strategy, creative, and account teams to ensure integrated delivery.
- Mentor junior team members where applicable.
- Contribute to internal knowledge sharing and best practices.
- Innovation & Growth
- Stay ahead of media trends, particularly in multicultural and emerging channels.
- Identify new media opportunities, platforms, and partnerships.
- Support new business pitches with strategic media input.
- Minimum 5 years’ experience in media planning and buying (agency-side preferred).
- Strong experience across offline media and Digital.
- Proven track record of managing and delivering successful multi-channel campaigns.
- Experience working with audience data, insights, and analytics tools.
- Excellent communication and presentation skills.
- Strong commercial awareness and budget management.
- Strong Analytical Skills to evaluate campaign performance and derive actionable insights.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
Media Planning Manager in London employer: Mediareach Advertising
Contact Detail:
Mediareach Advertising Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Planning Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the media industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best media campaigns and strategies. Use data and insights to back up your successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their target audiences and think about how you would approach their media planning. Bring fresh ideas to the table – they’ll love your enthusiasm and strategic thinking!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us connect brands with multicultural audiences. Your next big opportunity could be just a click away!
We think you need these skills to ace Media Planning Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Media Planning Manager role. Highlight your experience in multicultural media strategies and any successful campaigns you've led. We want to see how you can connect with diverse audiences!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about multicultural advertising and how your skills align with our mission at Mediareach. Let us know what makes you the perfect fit for our team.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, be sure to mention your experience with analytics tools and how you've used insights to optimise campaigns. We love seeing numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Mediareach Advertising
✨Know Your Audience
Before the interview, dive deep into understanding Mediareach's target audiences. Familiarise yourself with multicultural marketing strategies and how they resonate with different communities. This will help you demonstrate your knowledge of culturally intelligent media planning during the interview.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful multi-channel campaigns you've managed. Highlight your role in planning, execution, and optimisation, and be ready to share measurable results. This will showcase your hands-on experience and strategic thinking.
✨Master the Art of Negotiation
Since negotiating with media owners is a key part of the role, brush up on your negotiation skills. Be prepared to discuss your approach to securing optimal rates and added value in past campaigns. This will show that you can deliver efficiency and ROI for clients.
✨Engage with Data Insights
Familiarise yourself with audience data and analytics tools relevant to the role. Be ready to explain how you've used data to inform media strategies and optimise campaign performance. This will demonstrate your analytical skills and ability to derive actionable insights.