Digital Account Manager in London

As part of the Serviceplan Group, Mediaplus UK is an independent media planning & buying agency which was founded in 1982 with a mission to shake up a network-dominated industry. Over 40 years on and we are still proudly independent, however, we have grown in size with over 160 employees across 3 UK offices in London, Manchester and Birmingham, as well as having our own behavioural consultancy, Behave. We are the only media agency built on the principles of behavioural science. We combine best-in-class media, data & research to deliver authentic, creative and effective media solutions that address the real influences on people’s behaviour. We work across the full spectrum of media planning and buying services, with fantastic teams dedicated to everything from client leadership and media planning/activation to SEO and influencer marketing as well as advanced data solutions.

The role involves leading day-to-day digital planning and activation across a varied client portfolio, spanning the digital channel mix with Paid Social as the lead strategic channel (Meta, TikTok, Pinterest, Snap and Reddit), alongside Search and Display. Responsibilities include:

• End-to-end digital planning and activation, from brief through to launch, optimisation and reporting.
• Day-to-day optimisation, testing roadmaps and bringing new platforms and approaches to the account.
• Client status calls and presentations: walking clients through plans, performance and recommendations.
• Acting as a key point of contact pre, during and post campaign, ensuring relationships result in innovative and high performing campaigns.
• Turning opportunity into action with a focus on being quick to account with beta’s and other testing opportunities from our key partners.
• Providing opportunity to broaden across the wider digital mix and into more traditional media over time.

What we are looking for:

• Hands-on experience: proven track record in digital planning and activation, with Paid Social as your strongest channel and a working knowledge of at least one of Search or Programmatic.
• Brand and performance balance: experience guiding clients through full-funnel investment, from upper-funnel brand-building to lower-funnel conversion (lead generation, CPA, sales).
• Innovation appetite: keeps pace with new platforms, tools and trends, then puts them to work to solve real client challenges.
• Platform experience: hands-on with key Social platforms such as Meta Ads Manager, TikTok Ads Manager, as well as Pinterest, Snap or Reddit Ads where relevant.
• Strong organisation: able to prioritise across ad hoc, recurring and project-based work, while supporting wider team requirements.
• Appetite for progression: an inquisitive approach to test-and-learn for your client, paired with a clear desire to develop into an Account Director role.
• Curiosity beyond your specialism: willingness to learn channels outside your immediate area, across the wider digital mix and more traditional media.
• Attention to detail: high standards across data accuracy and written and verbal communication.
• Collaborative: works closely with our strategy, research and data teams to build campaigns that solve real business challenges.

Key Responsibilities include:

• Planning and execution: lead clients’ digital plans across the funnel, from brand-led prospecting to conversion, with Paid Social as the lead strategic channel and Search and Programmatic alongside.
• Goal orientated activation ensuring that the campaigns you manage for our clients meet best practice setting them up for success.
• Client relationship: act as the day-to-day point of contact for clients on activation matters, building trust through clarity, accuracy and proactive communication.
• Full-funnel campaign operations: connect channel-level execution back to clients’ commercial KPIs, calling out what’s working and what isn’t.
• Best-practice delivery: own day-to-day campaign quality, build and run testing roadmaps, and keep financial reconciliations on time.

We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Mediaplus UK team.