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- Tasks: Lead creative ad campaigns using storytelling, data, and digital performance.
- Company: Join a dynamic team in the exciting world of social casino brands.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Be the creative force behind viral content that drives real results.
- Qualifications: 3+ years in creative strategy with a strong portfolio of performance-driven video campaigns.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
This role is perfect for a bold, innovative Creative who thrives at the intersection of storytelling, data, and digital performance. You will lead the development of high-impact, performance-driven ad campaigns across a portfolio of social casino brands. You will be the central creative forceâturning brand identity and marketing goals into standout short-form video concepts grounded in UGC, motion design, and influencer-led content.
Key Responsibilities- Creative Strategy & Ideation
- Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
- Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.
- Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators.
- Content Development & Storyboarding
- Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.
- Write compelling shortâform copyâheadlines, CTAs, hooks, and VO scriptsâthat enhance engagement and conversion.
- Oversee the creative development of all assets, ensuring topâtier quality and unified brand expression across video, animation, and static formats.
- CrossâFunctional Collaboration
- Serve as the creative lead within crossâfunctional "squads," partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.
- Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.
- Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, highâperforming ads.
- Compliance, Testing & Optimisation
- Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
- Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.
- A strategic and imaginative creative with a track record of producing viral, subâ30âsecond video content designed for performance.
- Experienced in using UGC-style content, motion graphics, and influencer storytelling to create thumbâstopping ads.
- Strong visual communicatorâskilled at articulating ideas through storyboards, scripts, and clear creative direction.
- Deep understanding of the iGaming or social casino space, including compliance parameters and acquisitionâfocused messaging.
- A portfolio showing successful performanceâdriven video campaigns, including UGC, motionâdesign, and influencerâled content.
- 3+ years in creative strategy or content creationâideally within iGaming, social casino, or a similarly regulated DTC category.
- Proven experience in storyboarding, scriptwriting, and directing creative for platforms such as TikTok, Meta, Snapchat, or YouTube Shorts.
Employment type Fullâtime
Job function Marketing and Sales
Industries Advertising Services
Creative Strategist in London employer: Medialicious Ltd
Contact Detail:
Medialicious Ltd Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Creative Strategist in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
â¨Tip Number 2
Show off your creative flair! When you get the chance to present your ideas, make sure theyâre visually stunning and engaging. Use storyboards or mock-ups to bring your concepts to lifeâthis is your moment to shine!
â¨Tip Number 3
Be ready to adapt! The creative landscape is always changing, so keep an eye on trends and be prepared to pivot your ideas. Show that you can think on your feet and adjust your strategies based on performance data.
â¨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to tailor your application to highlight your experience with UGC and influencer marketingâitâll set you apart from the crowd!
We think you need these skills to ace Creative Strategist in London
Some tips for your application đŤĄ
Show Off Your Creativity: When applying, make sure to showcase your creative flair! Include examples of your best work that highlight your ability to create engaging short-form video content. We want to see how you can turn ideas into visually stunning campaigns.
Tailor Your Application: Donât just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the Creative Strategist role. We love seeing how you connect your background to our needs.
Be Data-Driven: Since this role is all about performance, donât forget to mention any data-driven results from your past campaigns. Show us how your creative strategies have led to measurable successânumbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. Itâs the easiest way for us to keep track of your application and ensure it lands in the right hands!
How to prepare for a job interview at Medialicious Ltd
â¨Know Your Creative Stuff
Make sure you come prepared with a solid understanding of creative strategy, especially in the context of UGC and motion design. Brush up on your portfolio and be ready to discuss specific campaigns you've worked on that showcase your ability to create performance-driven content.
â¨Master the Art of Storytelling
Since storytelling is key for this role, think about how you can articulate your ideas clearly. Prepare examples of how you've turned brand identities into compelling narratives, and be ready to share your thought process behind storyboarding and scriptwriting.
â¨Show Off Your Collaboration Skills
This position requires working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Think of examples where youâve partnered with social, design, or influencer teams to achieve a common goal and how you navigated any challenges.
â¨Data-Driven Creativity
Highlight your ability to use data to inform your creative decisions. Be prepared to talk about how you've used performance insights to refine concepts and drive A/B tests in past campaigns. Showing that you can blend creativity with analytics will set you apart.
