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For Companies At a Glance
- Tasks: Lead digital campaigns for top clients, focusing on Paid Social, Display, and Online Video.
- Company: Join Medialab, the UK's leading independent media agency, known for its entrepreneurial spirit and growth.
- Benefits: Enjoy hybrid working, 22 days holiday, private medical insurance, and a vibrant team culture.
- Why this job: Be part of a purpose-led agency that values integrity, growth, and social impact.
- Qualifications: Experience in digital paid media and strong analytical skills are essential.
- Other info: Opportunities for career progression with training and mentoring support.
The predicted salary is between 48000 - 84000 £ per year.
Job Description
JOIN OUR JOURNEY
Medialab is the UK’s leading independent media agency, and one of the fastest growing in the industry. We’re a media agency that’s made differently: purpose-led, data-driven, founder-run and proudly independent.
Our entrepreneurial spirit means success is rewarded and there are no limits to what you can achieve, which our employees agree with, evidenced by being a Campaign ‘Best Place to work’ for the last 5 years in a row, Campaign's Independent Agency of the Year 2024 and The Sunday Times Best Places to Work 2025. We are IPA Effectiveness accredited, an IPA People-First agency and widely awarded including a double-gold at the 2024 IPA Effectiveness Awards for our work with Laithwaites.
Our independence means we can focus 100% on doing the right thing to secure success for our clients and our brilliant people. We work with a wide variety of clients including Hovis, Sharps Bedrooms, SunLife, Standard Life, Laithwaites Wine, EMMA Mattresses, Save the Children, Mind, Guide Dogs, Alzheimer’s Society, RNLI and Clearscore.
OUR VALUES
- Commit to Doing the Right Thing (Act with integrity and accountability)
- Help People Flourish (Invest in people)
- Dig Deeper to Understand Better (Data driven curiosity)
OUR COMMITMENT TO YOU
Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties.
On top of that, we offer extra benefits, which make life at Medialab even more rewarding:
- Time to Unwind – 22 days holiday (+ Christmas holiday closure), a day off for your birthday, holiday buying scheme, flexi-hours and work abroad scheme.
- Hybrid Working – Balance between home and office. We welcome requests for flexible working arrangements from the commencement of employment.
- Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
- Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and free professional counselling.
- Supporting Families – Enhanced parental leave pay, flexible working and life assurance.
- Giving Back – Paid charity days and sustainability initiatives.
- Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.
THE OPPORTUNITY
We are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media, specifically Paid Social, Display and Online Video. This role will serve several key clients across various digital channels, including but not limited to paid social, display, and online video strategy and activation.
This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression, with training provided to cover any knowledge gaps. Experience in direct response (DR) objectives is essential, with experience in upper-funnel brand awareness objectives important.
Along with strong digital technical skills, you will be client-facing and adept at presenting strategic plans and leading campaign activation and reviews. You will help develop effective ways of working, managing, motivating, and training Digital Managers and Executives.
WHAT YOU’LL BE DOING
- Accountable for social and programmatic strategy and media plan activation across your key clients. As well as providing consultation on sizeable digital briefs across the wider Client planning team, where needed.
- Taking ownership of client accounts, including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day-to-day campaign management, preparation and delivery of post-campaign analysis, and client engagement.
- Responsible for ensuring Digital Managers and Executives deliver best-in-class client leadership, alongside the Client Planning teams, and best practice digital activation for all clients, through ownership of in team training, process management and consultation.
- Quickly learning about and adopting Medialab’s data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver
- Deliver accurate and detailed media plans and yearly forecasts across digital channels, including Paid Social, Display and Video. Including providing reasoned rationale and performance projections based on client/platform data.
- Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients.
- Coordinating and managing campaigns across digital channels, and supporting the team in delivering these. Including the management of budget pacing.
- Leading the set up of tracking for digital campaigns including placing pixels. Running tests to ensure tracking is set up correctly and conversion events are accurately reported.
- Working with in-team Digital Directors to support Operational & Strategic projects including; training, process, partner relationships, product testing & onboarding, measurement, thought leadership and best practises.
ESSENTIAL SKILLS
- Experience of activating Paid Social, Display and Video strategy to the highest standard. Including experimentation and an understanding of best practice in key platforms.
- Experience delivering these campaigns through social platforms, and the Google stack, including DV360. Experience with programmatic partners is desirable.
- Deep knowledge and proven performance utilising key digital platforms; including but not limited to Platform Business Managers, Google Campaign Manager, and Google Analytics.
- Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations.
- Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.
- Highly numerate and able to set and monitor budgets across multiple campaigns.
- Adept at juggling multiple projects for multiple stakeholders.
Digital Account Director employer: MediaLab Group
Contact Detail:
MediaLab Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Account Director
✨Tip Number 1
Familiarise yourself with Medialab's values and culture. Understanding their commitment to integrity, people development, and data-driven decision-making will help you align your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with digital paid media by preparing specific examples of successful campaigns you've managed. Be ready to discuss the strategies you employed and the results achieved, particularly in Paid Social, Display, and Online Video.
✨Tip Number 3
Network with current or former employees of Medialab on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare to demonstrate your analytical skills by discussing how you've used data to inform campaign decisions in the past. Being able to articulate your thought process around data analysis will set you apart as a candidate.
We think you need these skills to ace Digital Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital paid media, particularly in Paid Social, Display, and Online Video. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your values align with Medialab's commitment to integrity and helping people flourish. Mention specific projects or achievements that showcase your skills in client management and campaign strategy.
Showcase Your Analytical Skills: Since the role requires a strong understanding of data analysis, include examples of how you've used data to inform campaign decisions. Highlight any tools or platforms you are proficient in, such as Google Analytics or DV360.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to digital strategy and how you would manage client relationships. Prepare to present case studies of past campaigns, focusing on your strategic recommendations and their outcomes.
How to prepare for a job interview at MediaLab Group
✨Showcase Your Digital Expertise
Make sure to highlight your experience with Paid Social, Display, and Online Video during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you implemented, and the results achieved. This will demonstrate your deep understanding of digital paid media.
✨Prepare for Data-Driven Discussions
Since the role requires a strong grasp of data analysis, come ready to discuss how you've used data to inform your media strategies. Bring examples of how you've analysed campaign performance and adjusted tactics based on insights. This will show your ability to dig deeper and understand better.
✨Demonstrate Client Management Skills
As a Digital Account Director, you'll be client-facing. Prepare to share examples of how you've successfully managed client relationships, presented strategic plans, and led campaign activations. Highlight your communication skills and ability to convey complex information clearly.
✨Emphasise Your Leadership Qualities
This role involves managing and training Digital Managers and Executives. Be ready to discuss your leadership style, how you've motivated teams in the past, and any training or mentoring experiences you've had. This will illustrate your capability to help others flourish within the agency.
