At a Glance
- Tasks: Lead paid social strategies and manage digital campaigns for key clients.
- Company: Join Medialab, a vibrant agency with a focus on innovation and teamwork.
- Benefits: Enjoy competitive salary, flexible hours, and generous holiday allowances.
- Other info: Dynamic work environment with opportunities for professional development and team bonding.
- Why this job: Make an impact in the digital marketing world while growing your career.
- Qualifications: Experience in paid social media and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
OUR COMMITMENT TO YOU
Working at Medialab comes with lots of perks including a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer/end of year parties. On top of that, we offer extra benefits that make life at Medialab even more rewarding:
- Time to Unwind – 22 days holiday (+ Christmas holiday closure), birthday & mental health day off, holiday buying scheme, flexi-hours and work abroad scheme.
- Hybrid Working – Balance between home and office. (3 days in office) We welcome requests for flexible working arrangements from the commencement of employment.
- Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
- Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and unlimited free professional counselling.
- Supporting Families – Enhanced parental leave, flexible working and life assurance.
- Giving Back – Paid charity days and sustainability initiatives.
- Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.
YOUR NEXT CHALLENGE
We are hiring for a Paid Social Account Director to play an integral role within one of our Client Planning teams. The role requires deep experience and understanding of digital paid media, specifically Paid Social and Online Video. This role will serve several key clients across various digital channels, including paid social, display, and online video. The role spans multiple clients, including a key account role with a leading retail brand, as well as providing strategic digital planning and activation leadership to several large charities and other commercial clients. Experience in direct response objectives is essential, with experience in upper‑funnel brand awareness objectives also desirable.
HOW YOU WILL MAKE AN IMPACT
This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression, with training provided to cover any knowledge gaps. Along with strong digital technical skills, you will be client-facing and adept at presenting strategic plans and leading campaign reviews. You will help develop effective ways of working, managing, motivating, and training Digital Managers and Executives. The role offers substantial responsibility and all the rewards that come with it. You will drive strategic growth through media planning, project management, and reporting on paid social campaigns for key client accounts, helping to drive our rapidly growing agency forward.
WHAT YOU BRING TO THE TEAM
Accountable for social strategy and media plan outputs across our Client Teams, with consultation on all sizeable social/digital briefs. Taking ownership of client accounts, including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day‑to‑day campaign management, preparation and delivery of post‑campaign analysis, and client engagement. Responsible for ensuring Digital Managers and Executives deliver best practice digital activation for all clients, through ownership of in‑team training, process management and consultation. Quickly learning about and adopting Medialab’s data‑driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver. Deliver accurate and detailed media plans and yearly forecasts across digital channels, including Paid Social, Display and Video. Including providing reasoned rationale and performance projections based on client/platform data. Presenting strategic recommendations to clients to help them achieve their long‑term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients. Coordinating and managing campaigns on the above channels, and supporting the team in delivering these. Including the management of budget pacing. Leading the setup of tracking for digital campaigns including placing pixels. Running tests to ensure tracking is set up correctly and conversion events are accurately reported. Managing relationships with suppliers, tech‑providers and partner agencies.
MUST HAVE SKILLS
Experience of delivering Paid Social strategy to the highest standard, including experimentation and an understanding of best practice in key platforms. Experience delivering Display and Video campaigns through the Google stack and other partners is desirable. Overseeing and working with social media campaigns, requiring a good understanding of Meta, CAPI & Advantage+ campaigns, and experience with other social platforms, including X, LinkedIn, TikTok / Pinterest and Snap. Deep knowledge and proven performance utilising key digital platforms, including but not limited to Platform Business Managers, Google Campaign Manager, and Google Analytics. Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations. Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non‑specialist audiences. Highly numerate and able to set and monitor budgets across multiple campaigns. Adept at juggling multiple projects for multiple stakeholders.
Paid Social Account Director in City of Westminster employer: Medialab Group
At Medialab, we pride ourselves on being an exceptional employer, offering a vibrant work culture that prioritises employee wellbeing and growth. With a competitive salary package, flexible working arrangements, and a strong focus on career development through CPD accredited training and mentorship, our team enjoys a supportive environment that fosters creativity and collaboration. Located in a dynamic area, we also provide unique perks such as enhanced parental leave, paid charity days, and a commitment to sustainability, making Medialab not just a workplace, but a community where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Account Director in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Nail that interview prep! Research the company, understand their values, and be ready to discuss how your experience aligns with their needs. Practise common interview questions and prepare some thoughtful questions to ask them too.
✨Tip Number 3
Showcase your skills! Create a portfolio or case studies of your past work, especially if you’ve got experience in paid social campaigns. This will help you stand out and demonstrate your expertise to potential employers.
✨Tip Number 4
Apply through our website! We make it super easy for you to submit your application directly. Plus, it shows you’re genuinely interested in joining our team. Don’t miss out on the chance to land that dream job!
We think you need these skills to ace Paid Social Account Director in City of Westminster
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Social Account Director role. Highlight your experience with digital paid media, especially in Paid Social and Online Video, to show us you’re the perfect fit!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your skills in managing digital campaigns. Use numbers and results to back up your claims – we love seeing how you've made an impact!
Be Authentic:Let your personality shine through in your application. We want to get to know the real you, so don’t be afraid to express your passion for digital marketing and how you can contribute to our team culture.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Medialab Group
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of paid social strategies and online video campaigns. Be ready to discuss specific platforms like Meta, Google Campaign Manager, and how you've used them in past roles. Showing that you understand the nuances of these tools will impress the interviewers.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis to inform your media recommendations. Bring examples of how you've monitored campaign performance and adjusted strategies based on insights. This role requires a strong grasp of data, so demonstrating your analytical prowess is key.
✨Be Client-Focused
Since this position involves client engagement, think of examples where you've successfully managed client relationships or presented strategic plans. Highlight your ability to communicate complex ideas clearly and confidently, as this will be crucial in your role as a Paid Social Account Director.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and ability to juggle multiple projects. Think of situations where you've had to manage budgets across various campaigns or lead a team through a challenging project. Being able to articulate your thought process will set you apart.
